Connect Microsoft Advertising to Gong
Trigger an automatic workflow in Gong the moment something happens in Microsoft Advertising. Commercient Pulse handles the handoff in real time.
The world’s most innovative companies run on Commercient
Most popular Microsoft Advertising + Gong Pulses
When a keyword's performance changes in Microsoft Advertising, Pulse automatically creates a new Call Recording in Gong.
When a new conversion is recorded in Microsoft Advertising, Pulse automatically creates a new Call Recording in Gong.
When a campaign budget threshold is hit in Microsoft Advertising, Pulse automatically creates a new Call Recording in Gong.
When a deal risk is flagged in Gong, Pulse automatically creates a new Ad Lead in Microsoft Advertising.
When a keyword is mentioned on a call in Gong, Pulse automatically creates a new Ad Lead in Microsoft Advertising.
When a new call is recorded in Gong, Pulse automatically creates a new Ad Lead in Microsoft Advertising.
*Pulses may vary based on your platform specifications
Why Commercient?
With Commercient, you can automate everything from a single webhook trigger to complex, multi-system event flows.
Trusted by teams from Fortune 500s to startups
See why more customers are choosing Commercient than any other solution
Make work flow with Commercient agents
Level up your Microsoft Advertising to Gong integration with Agentic AI. Securely extract, summarize, and transform your integration data.
About Microsoft Advertising
Microsoft Advertising is a digital advertising platform used to manage ad campaigns and audience targeting.
About Gong
Gong is a marketing platform used to manage campaigns, email and lead generation.
Frequently asked questions (FAQs)
A Pulse workflow starts from a specific event in Microsoft Advertising, such as a new lead form is submitted, and runs a single defined action in Gong each time that event fires. Exact triggers and actions are configured per workflow.
Yes. Pulse listens for the event in Microsoft Advertising and pushes the update to Gong as soon as it happens, rather than waiting for a scheduled batch sync. Typical delivery is near-instant, depending on the source platform's webhook or event support.
Yes, though it runs as a separate one-way workflow in the other direction. Commercient can set up a second Pulse trigger so that when a new call is recorded in Gong, the update flows back into Microsoft Advertising automatically.
Pulse workflows are event-driven, so they react as soon as Microsoft Advertising emits the triggering event. Reaction time is typically within seconds, depending on how quickly Microsoft Advertising delivers the event.
No. Pulse workflows are configured, not coded. Commercient sets up the trigger in Microsoft Advertising and the matching action in Gong for you, so no in-house development work is required.