Connect Google Analytics to KnowBe4
Trigger an automatic workflow in KnowBe4 the moment something happens in Google Analytics. Commercient Pulse handles the handoff in real time.
The world’s most innovative companies run on Commercient
Most popular Google Analytics + KnowBe4 Pulses
When a new audience segment is matched in Google Analytics, Pulse automatically opens a new Training Event in KnowBe4.
When an e-commerce transaction is tracked in Google Analytics, Pulse automatically opens a new Training Event in KnowBe4.
When a goal conversion is recorded in Google Analytics, Pulse automatically opens a new Training Event in KnowBe4.
When a training module is completed in KnowBe4, Pulse automatically logs the Goal Conversion in Google Analytics.
When a user fails a simulation in KnowBe4, Pulse automatically logs the Goal Conversion in Google Analytics.
When a new user is enrolled in KnowBe4, Pulse automatically logs the Goal Conversion in Google Analytics.
*Pulses may vary based on your platform specifications
Why Commercient?
With Commercient, you can automate everything from a single webhook trigger to complex, multi-system event flows.
Trusted by teams from Fortune 500s to startups
See why more customers are choosing Commercient than any other solution
Make work flow with Commercient agents
Level up your Google Analytics to KnowBe4 integration with Agentic AI. Securely extract, summarize, and transform your integration data.
About Google Analytics
Google Analytics is an analytics and business intelligence platform used for reporting and data analysis.
About KnowBe4
KnowBe4 is a security and compliance platform used to manage identity, access and risk.
Frequently asked questions (FAQs)
A Pulse workflow starts from a specific event in Google Analytics, such as a traffic threshold is crossed, and runs a single defined action in KnowBe4 each time that event fires. Exact triggers and actions are configured per workflow.
Yes. Pulse listens for the event in Google Analytics and pushes the update to KnowBe4 as soon as it happens, rather than waiting for a scheduled batch sync. Typical delivery is near-instant, depending on the source platform's webhook or event support.
Yes, though it runs as a separate one-way workflow in the other direction. Commercient can set up a second Pulse trigger so that when a new user is enrolled in KnowBe4, the update flows back into Google Analytics automatically.
Pulse workflows are event-driven, so they react as soon as Google Analytics emits the triggering event. Reaction time is typically within seconds, depending on how quickly Google Analytics delivers the event.
No. Pulse workflows are configured, not coded. Commercient sets up the trigger in Google Analytics and the matching action in KnowBe4 for you, so no in-house development work is required.