2018 is finally here, and it’s a time for new resolutions, new beginnings, and new approaches. This year can be one of the best years for your business if you are willing to try new things. Here are five things every small business should be doing to succeed in 2018:
Action #1: Improve The Customer Experience
In today’s competitive environment, one of best ways you can differentiate your small business from competitors is by providing superior customer experience. For example, our customers are able to provide premier customer service leveraging our cloud-based SYNC Integration Platform. Their sales team can see inventory, search customer records, and complete orders in real time for a simpler and more efficient sales process, no matter where they are.
Action #2: Leverage New Technology
To succeed in 2018, it’s good to leverage new technologies. Adopting current tech can help you reach new heights. It will open the door for you to serve your customers better, grow your small business, and ultimately raise more revenue. Consider trying our IoT Pulse Platform. With it, you’ll be able to connect your ERP system to over 815 apps through the power of the cloud.
Action #3: Optimize Your Website For Mobile
The number of people who spend time on their mobile devices and tablets is steadily increasing. According to one report, in 2019, the number of mobile phone users is expected to pass the five billion mark. Consumers want to be able to access and share information on the go, and this is the reason why it’s important to design your website to account for different screen sizes and load times. In fact, if your site is not mobile-friendly and you’re not compliant with Google’s mobile optimization guidelines, you may see a drop in your site’s SEO rankings. By optimizing your website for mobile, you can make sure you’re not inadvertently turning your mobile visitors away.
Action #4: Find New Opportunities To Network
One of best things your small business can do to succeed this year is find new opportunities to network. By doing this, you’ll be able to learn and share new ideas and knowledge, raise your profile, and boost the reputation of your business. This ultimately can lead you to more leads and more referrals. Dreamforce 2018 is a great way for you to find new opportunities to network. Check out one one our popular blogs, 5 Reasons Why You Should Join Us at Dreamforce, to understand why.
Action #5: Use Email Marketing
If your small business isn’t already using email marketing, you should know that it’s a cost-effective solution, and will give your business the power to reach customers every day through their inbox. With email you can nurture leads, build brand awareness, build customer loyalty, obtain new prospects, generate leads, and much more. See how we do it by signing up for our Commercient newsletter.