As disruptive technologies emerge and find large-scale adoption, there is an influx of massive amounts of data within enterprises. Scattered data exists across various systems in companies such as CRM, ERP, marketing systems, email, etc. It’s important to have it streamlined, organized, and simplified into a cohesive whole. The solution lies in data integration from all sources, so users can view it as one centralized data set.
Such data can prove powerful when used correctly, and its accurate analysis can help transform your business and build value. Although there is no single kind of integration that is ideal for every business, it has become a necessity to get ahead in today’s competitive markets. Let’s take a closer look at why integrating data is a key part of business best practice.
The most important function of a data integration tool is the simplification of data. Simplified data promotes efficiency and ease of use. When data is scattered, it is extremely time-consuming to make sense of such data. For instance, when you are looking at CRM or ERP data through separate systems, it is complicated to comprehend the information and its further use can be difficult.
Sifting through tons of systems makes the data extremely complex, and unless it sits at one easily viewable space, it cannot be analyzed or used in a meaningful way. Data integration brings in data from various sources into one central platform.
It’s easy to access by management and team members, and perhaps partners. Viewing data through a single centralized view, making it simple to use and comprehend.
Data can be present in so many different formats, it can have a structure or it can be in the form of graphics or as a web-based program and so on. It’s much easier to identify any issues after looking through data in its entirety and make necessary improvements where necessary. You can do this by using qualitative and quantitative analysis, and such analysis can work only once the data is complete.
Commercient SYNC, the #1 data integration platform for sales, integrates your ERP and CRM data, and brings them into a single location, giving you a 360-degree view of sales and marketing. What this means is a unified data access point for you and your team. They can deal with clients in a quick and efficient manner after having quickly reviewed their data, based on the query, be it a sales or a customer service issue.
Data Integration Saves Time and Effort
An important reason why companies channelize data integration in the right manner is to cut down time and effort in tracking and analysis of that data. Such reliable automation produces a single unified data view, eliminating the need for any manual entries or looking for vital information.
Physically draining manual efforts are minimized, and the efforts can be geared towards utilizing the time on productive efforts such as retention and profitability. It also saves company and resource time, and, indirectly, expenses are lowered.
We know that in any manual process, some scope of error cannot be ruled out. The sheer volume of a company’s data means despite individual software in place for specific functions, the dataset may not be complete or accurate.
As departments across a company are updating information to the same customer account, the data if not centralized is not viewed in its entirety. To reduce any discrepancies, reports must be run at frequent intervals to get some idea of the data.
With integrated systems in place, such reports can be run in real-time, and with great accuracy. An integration plan also ensures data is consistent with no duplication. For example, when inputting an order once in ERP, and again in CRM, shipping and billing information, or the amount of product ordered, could be wrong. Commercient SYNC will integrate that data entry in CRM over to ERP, so there are no errors.
Easy Accessibility of Data
Sometimes real-time data becomes the need of the hours when dealing with a customer or looking for critical information. A centralized data presence means anyone within your company can easily access that data for analysis. In addition, it can be shared and used for present and future projects.
Integrated data also fosters collaboration among your team, and is much more likely to be complete as it has multiple chains of contributions.
If you are a small business looking to minimize overhead without compromising on service delivery, then consider tapping into the benefits of using Commercient SYNC.
To learn more about Commercient SYNC data integration apps, please contact us today.