One of the biggest challenges businesses face in implementing CRM is getting users to actually use the system. In fact, less than 40% of CRM projects have full scale end-user adoption, per CSO Insights. So, what can you do to ensure a higher end-user adoption rate for your next CRM project? Here are a few ways you can increase CRM adoption rates for successful implementation.
Make Sure It’s Easy To Use
If you want your users to embrace your CRM software, you must make sure it’s easy to use. According to Salesforce, about 72% of CRM users say they would trade functional complexity for a simple CRM that is easier to use. The truth is, a complex and confusing CRM system will steal valuable time from your salespeople and will only cause frustration. So, you should make every effort to choose a system that doesn’t have too much of a learning curve. In essence, your CRM system should be as easy to use as Commercient’s out-of-the-box SYNC Data Integration App; it’s so easy to use, your grandmother could do it.
Get Buy-In From User
Another way you can increase CRM adoption rates is get your users actively involved. You should get feedback from them to determine what features and functions they would like to see in your CRM system. By allowing your end-users to have a voice in the CRM implementation planning process, they will be more encouraged to invest time and extra effort in making your CRM a success.
Get Buy-In From Management
Not only should you get buy-in from your users, but you should ensure that you have 100% buy-in from your executive team. Senior level management should be engaged at every step of the process, making sure the project stays on course. Studies show that a lack of senior management support is one of the biggest reasons why CRM projects fail.
Integrate Your CRM
To increase CRM end-user adoption rates, you should also consider integrating your CRM system. You’ll be glad to know that CRM software works with all types of third-party solutions, so that all your data is streamlined throughout different areas of your business. It means that you don’t have to manually export or import data between, for instance, your CRM and ERP systems. Our SYNC data integration App allows you to integrate your ERP data with your CRM, and helps your business become more efficient. By integrating your CRM system, you will save time that you would have spent performing repetitive tasks.
Train Your Employees
According to Todd Wickens, engagement manager at SWC Technology Partners, an IT consulting firm, “Employees will be more inclined to adopt this system if they are eased into it.” If you want your customer relationship management project to be successful, and you want a higher rate of end-user CRM adoption, you should provide adequate training so that all your team is up to speed before they use the system. You should provide ongoing training to new employees, or those who may need a refresher course, as well as to introduce new features.
Want to know more about our SYNC App and how you can integrate your CRM to increase end-user adoption rates? Check out our Commercient SYNC page.