The Sales Managers’ Checklist for Success
The role of every sales manager is to achieve growth and hit key targets by successfully managing the sales team. So, how exactly does one do that? Well, for starters, you’ve got to have a strategic sales plan, and be able to effectively carry out that plan. To give you a boost, we’ve come up with a checklist of the things you should plan to maximize your company’s success.
#1 – Implement Sales Tools for Automation
Whether it’s CRM, ERP, marketing, payroll, and more, every sales manager should be committed to implementing sales tools for automation, and that’s the first item on our checklist for success. According to Anthony Smith, CEO and founder of Insightly, “Salespeople can spend the better part of their days in the field, so you need to provide them with easy, remote access to timely and critical customer and sales information through a mobile CRM solution or app.”
Smith also explains that “this allows them to always work with real-time data and to update a prospect’s information immediately, rather than wait until they’re back in the office, enabling managers to effectively track data through the sales funnel.” Here are some real-life testimonials from businesses to back this up.
With our leading data integration tools Commercient SYNC and IoT Pulse, your sales reps will be able to automate certain tasks in sales and marketing, helping to improve your company’s productivity and workflows.
#2 – Improve the Customer Experience
As a sales manager, you should also make it a priority to improve the customer experience. For example, one way you can do this is by giving your salespeople more say in how your buyer personas are defined. It will help you personalize your content and campaigns, which ultimately improves the overall customer experience provided.
Also, consider having continuous employee feedback which allows them to share ideas on how to improve the customer experience. It’s also valuable for managers to see how the team is feeling towards the business.
#3 – Incorporate Social Selling
Another task you should add to your checklist for success is to incorporate social selling. According to Salesforce, 61% of organizations engaged in social selling report a positive impact on revenue growth, compared to 41% of businesses who don’t use it as part of their sales strategy.
We’ve found that social selling tools like LinkedIn, Twitter, Facebook, and Google+ are useful for customer engagement and will help you and salespeople meet customers online, create valuable interactions, and build relationships that lead to conversions and sales. All in all, it will make the sales process easier. We are always engaging with our customers on LinkedIn, Facebook, Google+ and Twitter. Please add us today.
#4 – Train Your Team
Another task you should add to your checklist for success is training. Through training, coaching, and consistent evaluations, you can help your salespeople hone their skills and overcome weaknesses. And, this should be year-round training, as it is critical to keep your sales team primed through every season. This will also help to avoid wasted resources and costs spent on recruiting and training new hires.
According to Mark Donnolo, a sales compensation strategy/design expert and founder of SalesGlobe, “…a well-planned training and development program provides a measurable ROI.” He also says that “…training helps to retain top performers and shift critical middle performers into top performers.” So, train, train, train!
#5 – Attend Dreamforce 2018
Are you going to Dreamforce 2018, taking place September 25 – 28? If not, add it to your checklist for success – you should definitely attend. In addition to expanding your expertise in sales and learning about the latest sales tools, you’ll be able to network and form meaningful business relationships.
The Commercient team will be there as well, with Co-Founders Richard Jenkins and John Angove available for you to ask any questions you have about integration, and our leading apps Commercient SYNC, IoT Pulse, or Sync2Pay. We’re at booth $1954, and hope to see you at Dreamforce 2018!
Would you like to learn more about our leading data integration apps? Contact us today!
