Customer complaints can be a big issue for any business, and they must be handled effectively in order to protect your company’s reputation. Luckily, there are several steps you can take to prevent customer complaints, and ensure that your customers feel happy and satisfied and will return to your business. Here are some of the best things you can do to prevent customers complaints.
#1 Deploy New Technology
When you improve the software in your business, you can create better experiences for both your sales reps and your customers. It makes it easier for your sales reps to do their job, which allows them to handle your customers better.
For example, if you are deploying a standalone ERP and CRM system, why not integrate the two, and get the best of both worlds? By integrating your accounting and sales systems using our SYNC data integration app, your sales team will be able to access critical information in real-time, and have easy-access to customer data when and where they need it. Without it, they will be less efficient and your customers could come to complain.
By upgrading and leveraging new technology, you can drive the speed of service to your customers, and escape having a clear bottleneck in your company’s operations.
#2 Share Information About Your Business
Since customers want information, you should provide them with it. Whether it be through your website, company blog, newsletter, or any other information resource for your business, you should share as many details as possible about your products and services.
One great thing you can do is write a blog post centering around what your current customers are saying about your products or services. You can also display positive customer reviews on your website or social media channels. You just need to use social proof to show your customers that others have bought into what you’re selling. In this way, they will come to trust your brand.
At Commercient, we share as many as detail as possible about our products and services through our blog, Commercient Newsletter, social media channels (e.g. Facebook, Twitter, etc.), products pages, and more.
#3 Use Social Media Channels
In addition to sharing information about your business, you should also use social media to interact with your customers. By being active on channels such as Facebook, LinkedIn, and more, you can predict problems before they escalate to complaints.
According to research by Sprout Social, if a company responds in a timely and useful manner to a complaint, 45% of people “would go back to social media, not to complain but to highlight the positive interaction,” and “a helpful response from a brand can quickly turn someone who started out complaining into a positive advocate.”
You can use social media to respond quickly and appropriately to negative social comments, which in return can help you increase customer loyalty and retention.
#4 Provide Quality Customer Service
Another way you can prevent customer complaints is by providing quality customer service. Never let a poor service experience push your customers to not only complain, but abandon you for the competition. Since happy customers are the key to ensure the successful continuation of any business, you need to make sure you provide them with an unparalleled level of customer service.
One great way you can do this is by offering support across multiple channels, including phone, email, and live chat. This is very helpful in diffusing any complaints, because it enables your customers to choose their preferred way to speak with you, ensuring they leave with a positive impression of your business.
Whenever you leverage any of our apps, you can reach us through, phone, email, live chat, or social media for support. Our representatives are always here to serve you, 24 hours a day, Monday through Friday.