The 3 Most Popular CRM’s To Boost Sales Productivity

Customer Relationship Management (CRM) software is a system used by businesses to store and analyze prospect and customer data and interactions. Popular CRM systems use this data to understand prospect and customer behavior in order to turn leads into sales, improve customer relationships, and increase customer retention.

Benefits of Using a CRM System in Your Business

Tracking leads and forging good relationships with customers is key for customer acquisition and retention. Using a popular CRM system allows you to see all your customer data in one place. This 360-degree view of your customers has many benefits for your business. Here are a few of them:

  • Improved customer relationships
  • Improved customer service
  • Enhanced contact management
  • Accurate sales forecasting
  • Customer analysis and reporting
  • Reduced data entry
  • One central point for customer data
  • Improved internal processes
  • Improved communication between departments
  • Effortless team collaboration
  • Automation of everyday tasks

Three of the Most Popular CRM’s

To help you choose the best software that meets your specific business requirements, we have listed three of the most popular CRM systems, together with their core features and pricing plans.

1. Salesforce


Salesforce is an award-winning and world’s top CRM solution that is designed to help businesses of all sizes to nurture leads by tracking customer details from a single interface. The cloud-based application is flexible and highly customizable, and has a user-friendly interface.

Core Features

  • Account and Contact Management
  • Campaign Management
  • Case Management
  • Lead Management
  • Customer Engagement Tools
  • Workflow Creation
  • Task Management
  • Opportunity Tracking
  • Collaboration Tools
  • Analytics
  • Mobile Platform
  • Marketing Leads Monitoring
  • Social Media Integration
  • Email Integration
  • Sales Leads Monitoring
  • Communities for Sales
  • Sales Forecasting


  • Microsoft Dynamics
  • TeamSupport
  • LeadExec
  • FinancialForce ERP
  • Ambassador
  • Zuora
  • Zendesk
  • Google Apps
  • And many more

Pricing Plans

  • Free Trial: 30 days
  • Salesforce Essentials: $25/user/month
  • Lightning Professional: $75/user/month
  • Lightning Enterprise: $150/user/month
  • Lightning Unlimited: $300/user/month

2. HubSpot CRM


HubSpot CRM is a free, user-friendly popular CRM software that has all the necessary standard features of a CRM platform. It is easy to use and provides unlimited storage. Because HubSpot CRM is free, it allows you to add an unlimited number of members to your account. However, other services that can be added to HubSpot CRM do carry fees, such as Marketing Hub, Sales Hub, etc.

Aimed at startups and small businesses, its scalability offers room for growth with upgrade options to add on more tools to help your business grow.

Core Features

  • Account and Contact Management
  • Email, Phone and Website Integrations
  • Email Templates, Scheduling and Tracking
  • Deal and Task Board
  • Lead Analytics Dashboard
  • Documents
  • Calling
  • Meetings
  • Social Media
  • Mobile Platform


  • Salesforce
  • Microsoft Dynamics
  • Zapier
  • Shopify
  • MailChimp
  • SurveyMonkey
  • ZenDesk
  • Twitter
  • And many more

Pricing Plans

  • 100% Free

3. Zoho CRM


Zoho CRM is an affordable cloud-based solution suitable for small, mid-sized and large businesses, and is easy to use and highly customizable. With Zoho CRM, you can generate leads, gather insights and manage your customer relationships effectively.

Core Features

  • Sales Automation
  • Lead Management
  • Account Management
  • Pipeline Management
  • Activity Management
  • Website Integration with Forms
  • Sales Tracking
  • Sales Forecasting
  • Productivity
  • MailMagnet
  • Document Library
  • Mobile Platform


  • MailChimp
  • Microsoft Outlook
  • QuickBooks
  • Sage
  • Google Apps
  • And many more

Pricing Plans

  • Free trial – 15 days
  • Free Edition – free for up to 3 users
  • Standard – $12/user/month
  • Professional – $20/user/month
  • Enterprise – $35/user/month
  • Ultimate – $100/user/month

Benefits of Integrating CRM and ERP Systems for Your Business

To offer exceptional service, businesses need to have easy access to customer and sales information. Challenges arise when customer data is isolated in several different systems that don’t communicate with each other, or when data is complicated by duplicate or outdated information.

Integrating your ERP system with your CRM system provides a central point of storage for all data from any department. This negates the need for employees to manually share data, as it can be viewed by any department in your organization. Having one system to give you with a complete view of your customer’s life cycle will greatly benefit your sales and marketing efforts.

If you’ve leveraged an ERP system, Commercient SYNC can expertly integrate your sales and accounting systems. It’s the #1 data integration platform for sales, and can connect important ERP data to your CRM, such as customer information, sales history, invoices, serial numbers, inventory, terms, and more. From CRM to ERP, you can SYNC new and updated customers and new orders. Click this video to watch how the integration works.

Using one system for all your customer data will improve employee efficiency and ultimately enhance the level of customer service and customer satisfaction. SYNC supports over 85 ERPs and CRMs, including Salesforce and Zoho CRM.

To find out more about data integration and help give your business a 360-degree view of sales, customers and marketing, please contact Commercient today! If you’d like to learn more about these popular CRM’s, please visit our partner Edgeware.

About the Author

Anna Kinnear is a Sage Financials Consultant at Edgeware, and holds a Bachelor’s Degree in Accounting Science from the University of South Africa. She has always had a passion for reading and writing.