For your business to succeed in the Age of the Customer, it is important that you delight your customers with personalized customer experiences. We’ve found that by leveraging the certain technologies, businesses can easily satisfy and retain their customer bases and improve the customer experience.
Here are a few technology suggestions that we think will help in delivering seamless customer experiences.
One way you can deliver a seamless customer experience is through deploying cloud-based apps, which offer a variety of ways for customers to contact and stay engaged with a business or brand. By leveraging cloud-based apps, you and your salespeople can be made available anytime and anywhere, without the hassle of hardware system. Your salespeople can work remotely with just an internet connection and computer.
Prompt responses to customer contact, quick resolution to problems, and easy access to all the products and services a customer wants can keep them returning, and help draw in new ones.
When you leverage any of our cloud-based apps, whether it be Commercient SYNC, IoT Pulse, or Sync2Pay, the availability of customer data in the cloud makes it possible for you to personalize and customize user experiences to an incomparable degree.
Internet of Things
The Internet of Things (IoT) can also help you deliver seamless customer experience. IoT allows you to connected devices or applications that can provide real-time feedback on customer preferences, diagnostics, and usage data to improve the customer experience.
Our IoT Pulse app, for example, provides connectivity with more than 815 Apps for your ERP. So, you’ll be able to connect your ERP with all your other business applications, including your CRM, email automation, marketing, and project management tools like Asana and Slack. This will help you to automate tasks, like sending out emails instantly when customers input a new order or generate a new invoice.
Also, since IoT Pulse provides integration with MailChimp, you’ll be able to send new product information to all your customers. This will help you to enhance the customer experience.
Since billions of people today have high-powered mobile devices, a game-changer in the customer experience is now mobile apps. Mobile apps are ideal for enhancing customer experience. They give your customers a one-stop experience where they can make in-app purchases, access special deals and get specialized customer support no matter where they are located.
You can also use mobile apps to collect important marketing data from your customers based on their location, purchase history and demographics. This is so you can target your marketing more strategically to enhance the customer experience.
Social networks are ideal for delivering a seamless customer experience. With social media, you can improve customer retention using entities like visual contests, webinars, live-chat, trending hashtags, user generated contents, and more.
You can use your social networks as we do at Commercient to nurture relationships with customers, prospects, partners and the broader community. Visit us on social media pages and see for yourself. We’re on Facebook, LinkedIn, and Twitter. Check us out!