Tag Archive for: tech

Commercient would like to invite you to be a part of the CRM economy.  We will be in Ireland the first week of September. We will be meeting with friends at Sage and Salesforce, and we are hoping to make some new ones, too.

Commercient will be hosting a series of meetups in Dublin on:

  • Connect your ERP to the Internet of Things: Tuesday the 5th of September at the Clayton Hotel Leopardstown at 4:30 p.m. (RSVP at Meetup).
  • Learn How to Integrate Your ERP and CRM: Tuesday the 5th of September at the Clayton Hotel Leopardstown at 5:30 p.m. (RSVP at Meetup).
  • Connect your ERP to the Internet of Things: Wednesday the 6th of September at the Mint Bar, Westin Hotel on Westmoreland St Dublin City Center at 4:30 p.m. (RSVP at Meetup).
  • Wednesday the 6th of September at the Mint Bar, Westin Hotel on Westmoreland St Dublin City Center at 5:30 p.m. (RSVP at Meetup).

Meet with the founders of Commercient, Richard Jenkins and John Angove, to learn how to simplify ERP and CRM integration. This is a chance for consultants, IT professionals, sales managers and students to meet us and to meet with other local Dublin businesses attending from the Salesforce CRM space, Microsoft CRM space, Zoho CRM space, the Sage Accounting ERP software space, and other leaders. Feel free to sign up for all events – they will both be complimentary and catered.

Commercient has helped thousands of users and partners achieve rapid success with CRM and ERP integration projects.  We have set the standard for integrating ERP and CRM applications with our flagship SYNC application. Our newest product, IoT Pulse, offers ERP users the ability to connect your accounting ERP to over 815 apps through the IoT. Whatever your business needs to run smoothly, we have an app for that.

Let’s meet up and discuss how you can be a part of the online CRM movement by providing integration for ERP and CRM systems. Of course, we’ll have some drinks too.

RSVP for the four meetup events at:

  • 4:30 p.m. event,Tuesday 5th of Sept @ Clayton Hotel Leopardstown RSVP on Meetup or Eventbrite
  • 5:30 p.m. event, Tuesday 5th of Sept @ Clayton Hotel Leopardstown RSVP on Meetup or Eventbrite
  • 4:30 p.m. event, Wednesday 6th of Sept @ The Mint Bar Dublin City Centre RSVP on Meetup or Eventbrite
  • 5:30 p.m. event, Wednesday 6th of Sept @ The Mint Bar Dublin City Centre RSVP on Meetup or Eventbrite

Also, follow us on Twitter for the latest updates. But make sure you hurry–space is filling up fast!

Fall is approaching rapidly, and besides the wonderful weather, falling leaves, and shorter days, it also means that students are returning to school.  In that spirit, we have compiled some of the best tech for college students.  We are not going to talk about dorms or apartments–these items are a matter of personal tastes and so many articles have covered them it is unlikely we could break new ground.  Instead, we have spoken with college students and ascertained what tech they cannot live without.  In other words, if you only buy a few things for your student this fall, these are the things to purchase.

Backpacks. No matter where you send your child to college, whether it be an urban campus like NYU or Georgia State, or a more traditional, insular college like Carleton College or Cornell, they are going to need a way to tote their books, notebooks, laptop, and tech to and from classes. Today’s backpacks aren’t like the old-school rucksack made of canvas and straps.  The best backpacks need to have compartments for cords and tech, need to be water-resistant, and need to be sturdy enough to protect the contents should the bag fall or drop.  Some of the higher end versions can even charge devices and include a hard drive. Here are the picks from the students we surveyed.  Co-alition and AMPL are both gadget-oriented picks if a bit on the pricey side.  Herschel backpacks are the college-student gold standard, and at a price of less than $100, can be replaced easily should they tear.  The North Face also has a wide variety of sturdy backpacks at all price ranges.

Laptop. Forget the tablets. They are hard to type on and remember that this list is about absolute necessity.  A well-made laptop with plenty of memory, options for gaming, and high functionality is a must.  Students will be doing everything from taking notes in class to researching term papers and coordinating their social lives on this machine. Even if money is tight, there are great options for every budget. If portability is the most important issue, look into an Apple MacBook Air. For creative types, the 2017 MacBook Pro, with its gorgeous display, is a great option. For a durable, powerful option with great features and 8G of memory, the Asus ZenBook UX330 is a fantastic option at a great price. If the price of tech is overwhelming for you, eBay has a great site with refurbished technology.

Headphones. For parents, this may seem frivolous.  They managed to get through their 4 years of college without them.  Bear in mind that Millennials and Generation Z are used to a barrage of constant white noise, what with people on their phones, typing on laptops, and watching videos. Every student we spoke with said that the ability to be able to block out distractions and listen to music or podcasts while they study is imperative. Headphones offer a portal to focus on the task at hand.  Audio-Technica has a great wired version at a good price, while wireless fans can find quality,  bargain-priced versions through BeatsX or SkullCandy.

Apps.  Many apps that are helpful for students are free, but if you do want to purchase one that you can be sure they will use, Amazon Prime for Students is probably the best choice. They have great deals on items that students would want, including textbooks. It also gives your student an option for entertainment when they need to unwind, because Amazon video has a staggering choice. For on-campus safety,  Circle of 6 is a great app to reassure nervous parents. To make the deluge of group projects easier on your student, try GroupMe.  To help with studying, Brainscape offers a nifty app to create flashcards. To facilitate and encourage your student to call home more often, make sure to install FaceTime or Google Hangouts. The list is endless, and many apps are either low- or no-cost, which is great for students (and parents) on a budget.


If you are a college student and need to amp up your resume and earn a bit of pocket money at the same time, Commercient is offering paid internships in a variety of positions.

For North Americans, football season is right around the corner. Technology is changing sports just as it is changing every aspect of our lives.  Here are some of the best ways that football and tech are merging.  Of course, much of this applies to any sport–soccer, rugby, baseball–all of them are using technology for everything from marketing to training. Below, we discuss how technology and sports can work together to create the best experience for fans and players alike.

Connected stadiums  

With ticket prices to major events on the rise, as well as the costs for parking, concessions, and game day souvenirs, sporting venues need to keep bringing in fans. Think about it–if a fan can sit in comfort at home and enjoy a game with their friends in HD, why would they pay exorbitant rates to go to a game? That is where connected stadiums come in.

Connected stadiums seek to enhance and improve the fan experience in every aspect. The issues that some fans have with going to live events–parking issues, long lines at concessions and restrooms, and no wifi connectivity–are all eliminated with the new connected stadiums.  Mercedes-Benz Stadium, Atlanta’s newest offering, will take the crown of the most connected stadium in the world. Chelsea FC is embracing the digital fan experience at their new venue.

With full connectivity and digitization, fans will be able to order food and drinks to their seats.  They can find the closest restroom with the shortest lines, and an app will help them with parking. The app also lets fans watch instant replays, acquire stats about players, and update their fantasy leagues. Eventually, stadium owners hope to incorporate VR into the fan experience.  Regardless, today’s stadiums are making every effort to make an immersive fan experience well worth the price of admission.

Virtual reality

Virtual reality and sports seem like a natural fit.  For fans, the VR experience will allow them to view the games from the players’ perspectives.  In addition, some of the major U.S. sports leagues like the NBA (National Basketball Association) are offering VR coverages of games.  In addition, other sports leagues are following suit. NextVR, a VR broadcasting startup, has already covered NFL games and the Super Bowl, the live-stream broadcast of the International Champions Cup (ICC) soccer games, a NASCAR race and some NHL games.

For the players and coaches, VR can be used to influence athlete training.  For example, Florida State University and Texas A&M have their players wired while at practice and games so they know how much effort the player expends. In addition, the STRIVR training module captures 3-D footage of football action and uses that to help players learn playbooks without impact. Sports teams can also use it to replay and analyze the game from different perspectives. Soccer clubs like Dutch team Ajax are already using VR technology to great effect, both to enhance the fan experience and in training.

Watching games and tailgating

Tech for every part of the game has gotten better. We no longer have to smuggle alcohol in pants pockets and risk getting caught. The Drinking Jacket has a solution for that. According to their site, the jacket has a built-in bottle opener, neoprene koozie pocket, hidden flask pocket, drinking mitts and sunglass holder. Now dipsomaniac fans can smuggle alcohol into stadiums with style. For soccer, Formula 1, and rugby fans, Sport Right Now has an award-winning verified sports news app that culls the latest news from every source and puts it into one place. Although the company is still a startup, NeuLion seamlessly syncs live video, live audio and live data (stats) to create dynamic live and interactive TV-like experience over the Internet to any device. interactive digital video experience that gives fans an action-packed experience anytime, anywhere. Features include live event player, DVR functionality, slow-motion viewing, 4K delivery, real-time highlights, and instant replay. This is ideal for fans both attending games and those at home.

Sporting events are no longer passive.  Sports fans expect an active connection with the teams and players, and new technology is making sports an immersive and interactive spectator journey. For the players, new tech to monitor biometrics and performance should help to keep players safer.  In short, sports have fully embraced the digital age, and it can only make the experience better.

This week’s tech blog is dedicated to our readers.  We know that you all are swamped all day long, so if you are taking 5 minutes from your day to read this, we appreciate it.  As a thank you, here is a list of great tech to make your life a bit easier.

We all have days where it seems that you don’t have time to get anything done.  Your to-do list is so lengthy that you cannot remember if you ate, much less whether you have left your lights on or charged your phone.  I have compiled a list of the best tech gadgets to help busy professionals keep on task and manage their time.

To manage your diet and eat healthy food even when time is nonexistent, the good people at Tovala have you covered.  You may not have time to cook for yourself and healthy options are few and far between.  Or maybe you just hate to cook. The company’s motto is that you should never have to compromise between convenience, health, and taste. They offer a clean-eating meal delivery service with everything included.  There is no prep work involved other than acquiring a fork. You then place the trays into the Tovala, scan the barcode, and the oven automatically cooks your food perfectly by switching between convection, baking, and steaming. The oven even sends you a notification once the food is done so you aren’t stuck in the kitchen waiting. It includes an app so that if you feel inclined to cook your own meals Tovala will walk you through the process, and even lets you know about the nutritional value of the food.

To manage your home, a smart home hub is a necessity. If you are unfamiliar with the technology, smart hubs connect a variety of compatible smart devices. This allows you to control an array of devices and functions and also gives you access to a wealth of information. You can do simple things like stream music or order food, but you can also control electronic devices such as lights and thermostats. There is a myriad of connectable smart devices now, so functionality keeps growing. You can unlock doors, turn on sprinklers, and control plugs and thermostats. The Roomba even has smart technology now, so if your carpet needs a quick clean before you get home, they have an app for that. Home hubs run the gamut in pricing and performance, so choose what features are most important for you.  Amazon Echo has a great one, but if the price tag is too high for you,  the Wink Hub 2 has a nice option for less than $100.

To manage your technology, there is so much great tech out there to help you keep up with your business no matter where you are. The Anker Power Port 6 is a multi-port USB Hub can connect up to 6 USB devices at once from a single outlet. Charge your phone, a tablet, and any other device you need from one place. To avoid carrying a bulky wallet and multiple cards try the Wocket Smart Wallet. With biometric security, your multiple cards become a single card to conduct any transactions.  To keep up with all of your passwords, try LastPass.  This clever little app remembers all of your passwords so that you don’t have to. Unlike traditional password extensions and apps, no one can get access to your passwords even if your devices are stolen. This comes in handy when you treat yourself to a new phone or computer.


Commercient has the newest technology to help you manage all aspects of your business.  Our newest brainchild, IoT Pulse, lets you connect to over 750 apps. Access to this app is currently by invitation only, so click here to learn more and get on the waiting list.

There is a ton of great stuff going on this week in the tech world.  Here is my roundup of some of the best.

The folks at Tesla must never sleep.  The state of South Australia has had some energy concerns of late. In order to help alleviate them, the crew at Tesla and Neoen Energy have made a wager to create the world’s largest lithium-ion battery. Elon Musk, the founder of Tesla, bet that the company could build 100 megawatts of capacity in 100 days or he would give the State its money back. The government of South Australia asked him to prove it.  In a collaboration with local energy company Neoen, Tesla built a grid-scale energy storage system to be used in conjunction with the Hornsdale Wind Farm. The storage system will provide power for some 30,000 homes according to Tesla.  Musk has also promised to complete the build in 100 days. We should see the final product this December. Whether you like Elon Musk or not, the guy keeps his word.

Amazon Prime Day starts today. If you have a minor Amazon addiction like I do, Prime Day is like Christmas, New Year’s and Black Friday rolled into one bargain-filled circus of consumerism. The difference is that you can sit in the comfort of your home and shop to your heart’s content.  All you need is a decent wifi network and a debit card.  Some of the best deals are on electronics, including 50% on the Amazon Echo, which is priced at $89.99, and $30 off on the awesome Kindle Paperwhite, making it only $89.99. Whatever your interest, Amazon will have something for you.  Even if you don’t have a Prime account, you can get a free trial for a month and take full advantage of the deals.

Laser tag is back, and I for one am really excited. Drone maker Skyrocket has created Recoil, an updated version of the laser tag we all loved in the 80s. The basic idea is the same–you shoot lasers at other players, and if you hit them, they die.  Unlike the old game, there is a neat bit of tech added. You use Wi-Fi, Bluetooth, GPS, and your phone to track players’ positions in real time. The app’s tracking capabilities add the fun of airstrikes and land mines, which means that if one player calls in an airstrike opposing players have to get out of the area immediately or be “killed” in the game.

Commercient has some news, as well.  Our SYNC application has two new listings on the Salesforce app exchange.  We now have SYNC for SAP and Salesforce and SYNC for NetSuite and Salesforce.  


Whether your summer is almost over or you are just starting to enjoy the long days and steamy nights, we have a wrapup of the best technology to make the last few months of summer that much better for you. Whatever your interest, we’ve got some great products.  Check out our list below.

For the beach or lake vacation:  Grills have gotten smaller and perfectly portable. The nifty little Una Grill is small enough to fit in a backpack but can make a meal for up to 4 people. It comes in a variety of colors and is dishwasher safe for easy cleaning. If you love the beach but hate tracking sand everywhere, the CGear Sand-Free Beach Mat is a great solution.  For the fisherman, the Deeper Smart Sonar takes the guesswork out of finding the perfect catch. If you are a budding photographer, drones have gone down in price dramatically and can help you get that great aerial view of that sunset to make your friends at home jealous.

For backyard movie nights and barbecues:  You can have a great movie night without spending a fortune. For a great starter projector, look at the Epson HC 600 cinema projector and fixed-frame screen.  Whether it’s a barbecue or a movie night, you still want to have clear sound. The UE Roll 2 is one of the best portable Bluetooth speakers on the market. Add a great, multitasking cooler that can play music and blend up some daiquiris and your backyard fetes will be the talk of the neighborhood.

To make airline travel suck less:  Odoyo earphones are a must, particularly if you are stuck on a long flight.  These waterproof earbuds promise to cancel out all noise and include a built-in remote and microphone. With the exception of certain flights from the Middle East, a Kindle can be your best friend on long-term flights. The new Kindle Voyage, with its adaptive display, intuitive page press technology, and long battery life, can keep you amused all flight long. If TSA lines drive you crazy, try smart luggage. BlueSmart luggage has auto lock, GPS locator, and a supercharger. It can even weigh itself to make sure you’re always compliant.

For camping and music festivals: There is a plethora of awesome technology for campers, hikers, and festival goers. From mini USB lights to portable generators, camping has gone high-tech. The best two innovations are the CamelBak All-Clear Bottle, which can create clean drinking water in 60 seconds, and the Heimplanet Inflatable Tent. This little tent fits into a small bag, pumps up in seconds, and can sleep up to three. Lastly, one of the apps to find your friends in a crowd may be a lifesaver. Check out FindMyFriends for Apple or Android.

Whether you are traveling all summer or staying at home and enjoying the balmy weather, there are some great options out there to make this summer memorable.


Have a safe and happy summer from your friends at Commercient.

London Tech Week was last week, and the City’s weeklong series of events showcased some of the newest, hippest technology available. The show kicked off with a dramatic, Ironman-style entrance in a flight suit by inventor Richard Browning and only got more exciting from there. The festival even offered a concert for attendees from German composer Hans Zimmer.

With a main focus on Tech XLR8,AR and VR, AI and Machine learning, 5G, autonomous and connected cars, and the IoT, the weeklong event featured the best of new technology and gave startups the chance to feature their wares.

Below we have compiled some of the highlights of this groundbreaking event.

  • Sophia the Robot. First unveiled in 2016, Hanson Robotics’ lifelike robot Sophia has become a media darling since then, appearing on Late Night with Jimmy Fallon, gracing the pages of magazines, and garnering over 1 million views on YouTube. She gave a brief speech at London Tech week and was immediately deluged with admirers and requests for pictures.
  • The official opening of PlexalCity.  Located in Here East at Queen Elizabeth Olympic Park, Plexal City promises to be  a multidisciplinary hub of innovation for the arts, tech, and any pioneering business. Initially the focus will be on technology innovation applied to a variety of fields, including sports, health, and fashion. Plexal City will have room for 800 trailblazing corporations and startups.
  • Opening of Google’s London Digital Academy.  The Academy has been hailed as a symbol of the continued growth of London’s burgeoning technology sector. The 40,000 square foot space, peopled with industry experts from both Google and around the technology industry, is aimed to help marketers, children, and business people become more digitally savvy.
  • The TechOff. In a chance to let the event’s hardworking tech gurus to let their hair down, Tech Off is an amalgamation of music and technology. The site calls the event “The love child of TED Talks and WWE”. Eight musicians, entrepreneurs and other tech innovators go head-to head in a “battle of ideas”. The speakers get 5 minutes to give their pitch, after which time the audience votes to choose a champion.

It sounds like an amazing week!  Hopefully, Commercient will get the chance to attend this phenomenal event in 2018.

E3 is actually open to the public this year. For those of you unfamiliar with the E3 moniker, the name stands for Electronic Entertainment Expo, and it is arguably the best–or at least the biggest–gaming event to occur every year.  The show, based out of Los Angeles, attracts about 65,000 people, but this year, they are allowing another 15,000 people to attend.  Normally the show is only open to industry insiders, so this is a big deal in the gaming world.  E3 features everything that is new in the world of video games.  The event will showcase over 85,000 square feet of exhibits.  In an effort to keep the gamers attending content, the show has added vendor booths and is concentrating more on gamer culture.  This year’s show will give attendees a first look at XBox’s Project Scorpio console.  You can also expect a slew of new VR games from Sony, the return of the venerable Assassin’s Creed, and a revamped Super Mario Odyssey game from Nintendo. For those of you that can’t make it or for whom the $250 price tag is a bit steep, you can watch the majority of it online on Twitch or YouTube.  You can watch a teaser video of the new Assassin’s Creed below.

Summer is coming.  Even if you didn’t get that reference, it still applies. The official start of summer for most of the Northern Hemisphere is on June 21, 2017. If you hate the heat and humidity and hate fighting with your coworkers about the office temperature, the folks at EvaPolar have the answer for you.  They have created the EvaPolar 2, a desktop personal air conditioner. It creates your own microclimate and also helps with air purification. It cools an area about 3 meters (about 9 feet) square and promises to cool the outgoing air about 30 degrees F. The mini system works using the process of evaporative cooling and works for about 6 hours on one container of water.  There is one catch though–the makers do state that the system does not work well if humidity is over 70%, so people in Florida and Louisiana may not want to invest in the system just yet. Stil, at $180 for an EvaPolar system, it’s a reasonable–and safe–alternative to the old-school “swamp cooler”.

How to score tech at a bargain. New smartphones and tablets are great but for those of us on a budget, the prices on new devices can get silly. Enter eBay. Their refurbished tech site offers great, inexpensive devices at nominal prices. If you are an early adopter, or if you are label-conscious, this site is not for you.  Before you balk at the idea of buying refurbished technology, there are some great benefits besides the prices. The company offers a year warranty on all of its devices, and many of them are either like new or are new.  The site guarantees a high standard of quality control–indeed, they guarantee that the devices will meet manufacturer standards. It is also an environmentally-friendly option as the upcycled devices will not end up in a landfill. This is a great idea for college students, big families, or anyone that wants good-quality technology without the hefty price tag.


If you need a reasonably-priced option to integrate your ERP and CRM systems, you can’t afford NOT to look at Commercient’s SYNC.


Futuro se escribe con F de Fintech. No hay duda de que la tecnología ha cambiado radicalmente las formas en que los consumidores efectúan transacciones: operaciones bancarias, pagos a comercios con tarjetas de crédito y aplicaciones móviles, compras a tiendas en línea, y un cada vez más largo etcétera. Las fintech en Latinoamérica siguen avanzando.

A diferencia del pasado, cuando los comercios definían sus propios términos de pago, el consumidor de hoy es más informado, utiliza la tecnología de diversas formas para encontrar alternativas en el mercado, evaluarlas y finalmente tomar la decisión de compra -y eso incluye la adopción de nuevas tecnologías para pagar según su preferencia.

Según el informe Estado de la banda ancha en América Latina y el Caribe 2016 de la CEPAL, el 54.4% de los habitantes de América Latina y el Caribe usó Internet en 2015, 20 puntos porcentuales más que en 2010. La penetración de Internet no solo en la vida diaria, sino en las transacciones comerciales, va en aumento.

Aunque por el momento estas tendencias son más marcadas en países desarrollados, Latinoamérica no se ha quedado atrás. De acuerdo al informe recientemente publicado Emprendimientos Fintech en América Latina, elaborado por el Banco Interamericano de Desarrollo y Finnovista, tres de cada cinco empresas Fintech fueron establecidas entre 2014 y 2016.

Estos datos reflejan las oportunidades que perciben los emprendedores en el sector de las Fintech. Desarrollando startups que suplen necesidades específicas relacionadas a comercio y transacciones online han marcado aún más en la región esta tendencia global.

¿Qué oportunidades hay para las Fintech en América Latina, tanto para consumidores como para empresas? A continuación se enumeran algunas áreas de crecimiento tanto para empresas de cualquier tipo y tamaño como las Fintech que buscan ofrecerles soluciones:

Aprovechar la tecnología móvil:  las personas viven en constante movimiento. Nadie sale de casa sin su celular, y las visitas a sitios web mediante dispositivos móviles son una tendencia al alza. El informe de CEPAL antes citado afirma que el acceso a conexiones de banda ancha aumentó en el período analizado, particularmente en la modalidad móvil, que pasó del 7% al 58% de la población entre 2010 y 2015. Así que más empresas buscan incorporar el acceso desde dispositivos móviles para completar transacciones –como Amazon, que permite comprar directamente desde la aplicación- y emprendimientos Fintech tienen entre sus finalidades facilitar el acceso a la información financiera de personas y empresas a través de estos dispositivos.

La experiencia digital:  con el consumidor promedio cada vez más abierto a la tecnología y a las nuevas alternativas que ésta le ofrece, es vital para las empresas asumir este cambio de paradigma. Aunque las multinacionales han asumido más rápidamente esta realidad ofreciendo una experiencia de compra más interactiva (realidad virtual, Internet de las Cosas, etc.) las pequeñas y medianas empresas también tienen a la mano recursos tecnológicos que les ayudarán a no quedarse atrás. Hay que pensar creativamente, y ponerse en los zapatos de esa persona que llega a un sitio web buscando algo que necesita. ¿Cómo quisiera que le presentaran la información? ¿Qué alternativas le ofrece la compañía si el visitante decide comprar? ¿Ese proceso es fácil y rápido?

Información integrada y accesible: tanto las empresas -independientemente de su tamaño- como sus clientes y proveedores sufren las consecuencias de tener la información importante dispersa en muchas carpetas, aplicaciones y programas. El personal de ventas quiere la información de las últimas transacciones de un cliente, pero resulta que esa información la tiene el área de Contabilidad, y en ese momento no hay nadie que pueda dársela porque está protegida con contraseña. O un cliente quiere saber si hay inventario de un determinado producto, pero el personal de atención al cliente no puede verificar esa información y el cliente se molesta. Estas y otras situaciones son frecuentes en entornos donde la información no está debidamente integrada ni es accesible para quien la necesite, en el momento que la necesite. Y las empresas no pueden darse el lujo de seguir operando así. Pensando en estas necesidades, Commercient ha desarrollado diversas aplicaciones para sincronizar correctamente toda la información importante, y que estos problemas sean parte del pasado.

Atención a prospectos y clientesSegún Spiros Margaris, experto en Banca y Fintech, el futuro del sector financiero no va a estar marcado por el dinero, sino que los grandes protagonistas serán la innovación y la atención al cliente. La clave ya no es solo pensar en la eficiencia de procesos sino en cómo estos mejoran la experiencia del cliente -incluso desde antes de que esas personas compren. El auge de softwares CRM y ERP en el mercado es reflejo de esta preocupación. Gracias a la tecnología, recursos antes solo al alcance de grandes empresas ahora están a disposición de las PYMES, lo cual es una gran oportunidad pero a la vez representa retos como el diferenciarse en un mercado cada vez con más opciones. Y muchas veces el proceso decisorio de compra está determinado por la experiencia de esa persona que se interesó en lo que la empresa ofrece, y la atención recibida desde el primer punto de contacto. De ahí la necesidad de contar con información debidamente sincronizada, procesos eficientes y rápidos que impidan cualquier indicio de complicación.

El consumidor no solo está cada vez más informado, es también más exigente. Siempre demanda un modo de hacer todo mejor y más rápido. Por eso es muy importante que tanto empresas de cualquier industria como Fintech se enfoquen en hacerle la vida más fácil a esa persona que necesita lo que ofrecen.

La revolución Fintech está aquí. Y depende de las empresas asumir estos cambios para no quedar atrás en las preferencias de sus mercados.

Commercient es consciente de esta realidad, por lo que está comprometida en ayudar a empresas de cualquier sector y tamaño a contar con información sincronizada de sus ERP y CRM para ofrecer una mejor atención a prospectos y clientes. Si tienes dudas, contáctanos ahora.

Question: What do Ada Lovelace, Jean E. Sammet, and Marissa Mayer have in common? The answer–they have all helped to shape technology as we know it today.  Ada Lovelace, for instance, wrote the world’s first algorithm and is known to be the world’s first computer programmer. Jean E. Sammet developed the programming language FORMAC and wrote the 1969 book Programming Languages: History and Fundamentals. And what about Marissa Mayer? She was the first female engineer at Google and is now the CEO at Yahoo.

In essence, women have been an influence in technology since the 1800s, and despite the current gender gap, some women are continuing to push their way to the top. We wanted to shed light on a few women who are changing the world of technology and small business today.

Sheryl Sandberg

Forbes called Sheryl Sandberg the most powerful woman in technology in 2015, and describes her as “One of the nation’s most influential female executives.” She has also been deemed one of the most powerful women in the world – she is a woman to watch.

Influence in technology

In 2008, Sandberg became the Chief Operating Officer of Facebook and is the first woman to serve on the company’s board of directors. She has been responsible for expanding the company’s userbase from 70 million to almost 845 million in only three years and has increased the company’s revenue significantly.

Before her success at Facebook, Sandberg was the Vice President of global online sales and operations at Google, where she developed and managed profitable online advertising programs. She also served as the chief of staff for the U.S. Secretary of the Treasury.

Influence on women

In 2013, Sandberg wrote the international best seller Lean In: Women, Work, and the Will to Lead in which she touches on topics like feminism and gender bias and empowers women and gives them advice on how to achieve their goals. The book has created what Inc.com calls the Sandberg Effect, “Women are getting raises, starting businesses, and running for public office.”

Influence on small business

When speaking on the topic of small business, Sandberg says it’s her favorite topic because “It’s the source of economic growth.” She says, “We [at Facebook] really focus on them [small businesses]. Are we meeting your needs? Are we growing your sales? Are we helping you attract new customers? When we can serve them, it grows our business in turn.”

Sandberg’s focus on small business has brought the company unprecedented success and growth as more than 60 million small businesses now use Facebook.

Susan Wojcicki

In 1999, you may have known Susan Wojcicki as the 16th employee of Google, or as the woman who allowed Google to be formed in her garage. But today, she is called one of the most powerful women in the world. In 2015, Forbes Magazine listed her at the second most powerful woman in technology, only one spot behind Sheryl Sandberg.

Influence in technology

Susan Wojcicki joined Google in 1999 as their first marketing manager and later became the company’s senior vice president of advertising and commerce. Handling two of Google’s largest acquisitions, Youtube and DoubleClick, in 2014, Wojcicki became YouTube’s first female CEO.

At Google, she has also been responsible for creating AdSense, which allows companies to make money by displaying Google ads on their websites and blogs. AdSense has generated billions in revenue for Google.

Influence on small business

When you look at technology like YouTube, it provides countless opportunities for small businesses to reach people that may need their products or services. Additionally, it helps businesses build trust and establish themselves as an authority in the industry. Concerning YouTube, Wojcicki says, “We are incredibly proud that YouTube gives everyone a voice, bring them together and shows them the world.”

Keep watching women in tech as they continue to shape the sites we visit and the technology we use.