Tag Archive for: SaaS

Businesses are finding it hard to keep up with the shift in consumer demand. With the advancement of technology, customers have increased their expectations for personalization, service, responsiveness, and delivery. For your business to be successful, you need to build strong relationships with your customers. But how do you do that? The obvious answer is by using a customer relationship management (CRM) system.

A traditional CRM database was used to achieve goals more straightforwardly. Initially, it was only used for gathering, storing, and structuring data for easy access. It didn’t play any role in the process of analysis and interpretation of data to provide meaningful insight.

Customer Relationship Management (CRM) is a vital requirement for large and growing businesses operating in a competitive market. A variety of tools and software enables the sales and marketing department to build and strengthen customer relationships. 

Artificial Intelligence has made it easier to predict user behavior and needs. AI combined with CRM enable businesses to enhance their customer relationships. Artificial intelligence, or AI, refers to the ability of machines to think and understand like humans. We have now provided machines with some capabilities that can do much more than just collecting and storing of data. With the help of AI, a system can process a huge chunk of data, analyze it and detect patterns to predict behavior, and also use the same insight to calculate risk.

AI has great potential to boost the output of CRM tools. AI can provide a clear view of the customer’s entire journey from the prospect stage to retention. Artificial Intelligence is steadily redefining the future of CRM systems. With the advancement in Artificial Intelligence, the field of automation is becoming broader. It prompts customer relationship stakeholders to focus on more pressing issues. In short, it will elevate the customer experience from the first touchpoint to after-sales service.

How AI is Redefining the Future of Customer Service

Intelligent Automation: AI coupled with CRM will enable organizations to restructure their workflow and automate manual processes intelligently. It can be used to evaluate sales funnels, predict customer behavior, and predict ROI with maximum accuracy. With predictive analysis, AI can enable businesses to use historical data to make predictions about the future and take relevant actions.

As mentioned before, AI can help predict customers’ behavior based on past interactions. It uses the same insights to evaluate the sales funnels and forecast market dynamics with maximum accuracy, allowing businesses to take relevant actions that will have a positive impact, restructuring, and automating the workflow, depending on the insights. For instance, it can help with lead scoring and assist in lead segmentation based on demographics, sales records, and more. 

Efficient Management of Data: Nowadays, a vast amount of information is generated every hour by interactions with consumers. This data can be used to gain insights into predicting buyer’s behavior and formulate your business strategies accordingly.

Artificial intelligence is a useful resource when it comes to collecting and processing a massive amount of data. AI can help centralize all data from different social channels and digital interfaces into a single platform — CRM. It can then easily interpret and analyze them and provide value to the company’s objective. 

In essence, it will help effortlessly manage the marketing department by enabling them to respond to customers more quickly and efficiently. 

Advanced Customer Service Capabilities with NLP: Natural Language Processing is defined as a type of machine learning. It understands words, sentences, and the context of your customer care queries. As a subset of artificial intelligence, Natural Language Processing interprets and analyzes customer’s verbal statements. When it’s done, it provides them with an answer without any human intervention.

Natural language processing in Artificial Intelligence is an essential speech recognition capability that can read, convert, and make sense of human languages. NLP can help the CRM system to meaningfully analyze the textual context of customer emails and send them a precise response and it can also provide real-time advice for sales pitches. NLP combined with CRM tools can help businesses to reveal their brand sentiments accurately, which will ultimately affect marketing efforts. 

Transform your Business with Our Artificial Intelligence and CRM Expertise

Commercient provides CRM and ERP software integration solutions. We integrate +85 ERPs with Salesforce, Microsoft Dynamics CRM, Sugar CRM, Zoho CRM, and HubSpot CRM.

Commercient’s out-of-the-box “SYNC app”  is so easy to install. There’s no coding, no mapping, and no servers to manage on your end. Just download and go with easy access to sales and customer data when and where you need it.

Commercient SYNC can be set up to synchronize your ERP and CRM data as frequently as your business requires, once a day, every hour, or in real-time. SYNC is configurable to your company’s unique needs.

Examples of AI and CRM

Salesforce Einstein: Salesforce Einstein is the first comprehensive AI for CRM that is designed for business to be smarter and more predictive about potential customers. Einstein is powered by deep learning, Machine Learning, Predictive Analytics, and Data Mining.

Zoho: Zoho has a conversational AI assistant called Zia. It assists customers with everything from simple responses to complex analytics. We at Commercient integrate Zoho products with CRM systems to manage products, sales, marketing, recruitment, social media, and more.

Sugar CRM: Sugar CRM has recently launched an AI product called Hint. It automatically searches, tunes, and inputs personal and corporate profile details of prospective customers.


A CRM is considered as the backbone of any business organization. In the end, you will see a vast improvement in the company’s bottom line. Investing in AI can help your business optimize various back-office processes –  your business will improve customer service, improve customer engagement, and increase retention rates. Artificial intelligence will help create a better experience for both customers and sales representatives. The combination of AI and customer relationship management is a gateway to a profitable business. 

The SaaS industry moves at a rapid pace. Since things move so quickly, it can be difficult to keep up with changes, news, and anything else exciting that goes on. Sometimes it’s nice just to spend some time catching up and discover what other people are writing, reading, and talking about.

This week, we’re rounding up 5 of our favorite posts from industry influencers and partner blogs to help bring you up to speed and stay on top of all the exciting news we’ve recently heard about.

What We’re Reading

6 Things Every Blog Needs to Convert Leads into Customers – Our partners at AdvanceForce recently shared this post on their blog (it was originally posted on Salesforce.com’s blog) and we’re glad they did. Otherwise, we would have totally missed it! Just another reason why it’s beneficial to do a post roundup every now and again.

This post was a great read that explores the benefits of business blogging, building thought leadership, and improving your SEO. No matter if you’re in the SaaS industry or not, all of these things are important so read up!

A Career that can Guarantee you Fun, Happiness & Money in your 20’s – We’re big fans of Ben McCarthy and his blog Salesforce Ben. If you don’t read his blog on a regular basis, you’re missing out.

In one of our favorite posts from last week, Ben dove deep into a discussion about the many benefits of working with/for a company like Salesforce. Salesforce completely dominates the CRM marketplace and you can’t help but love them for it.

The way Salesforce runs its business, treats employees, and gives back to the community is truly inspiring. Who wouldn’t want to be a part of their world?

Webinar: How the Food Safety Modernization Act (FSMA) is impacting the food industry – Technically, this webinar hasn’t happened yet but our partners at Sage recently announced that they’ve teamed up with IFT to share some insights into the daily challenges the food and beverage industry faces.

The webinar takes place on October 26th, 2016. You can register by clicking through to the post. Don’t miss the promo code at the bottom of the announcement.

Microsoft Dynamics CRM Pricing is Changing November 1st, 2016 – Heads up Microsoft Dynamics CRM users, Dynamics CRM will become Microsoft Dynamics 365 on November 1st, 2016. The pricing will change too.

CRM Software Blog does a good job bringing us all up to speed on what’s happening with Microsoft Dynamics CRM and what to expect in the near future, so if you’re a Dynamics CRM user we heavily recommend reading this post.

Infor Named on the Constellation ShortList for Global HCM and Enterprise Cloud Finance – Infor distributed a press release recently announcing that they were named to the Constellation ShortList for Global HCM Suites and Enterprise Cloud Finance. Congratulations Infor!

“Infor was included on the Constellation ShortList because the company provides the key functionality and requirements for early adopters.”

Infor is a great ERP solution and this as exciting news that they’ve shared.

Quick note: if you’re an Infor user and you’re looking for an application that can help you sync the data from your Infor system to your CRM system, we have a suite of apps that can help.

Have you read anything good lately? Share it with us on Twitter @Commercient!