In the second part of this two-part blog series, we bring you another three popular CRM’s to boost your sales productivity. In part one, we gave you an overview of Salesforce, HubSpot and Zoho, together with their features and pricing plans. In this blog, we’ll explore what Microsoft Dynamics 365 for Sales, Freshsales CRM and SugarCRM has to offer.
We’ll also explain why connecting these popular CRMs to your ERP via Commercient SYNC, the #1 data integration platform for sales, can help streamline your sales and marketing, so you can focus on growing your business.
Customer Relationship Management (CRM) software is a tool designed to improve the efficiency of your business in many ways. From improved customer engagement, to streamlined sales and marketing processes, and increased productivity, CRM software can help you identify new selling opportunities. This will open doors to increased sales customer retention.
Three of the Most Popular CRM’s, Part II
What follows are three more popular CRM systems, together with their core features and pricing plans, to help you choose the software that best meets your business needs and objectives.
1. Microsoft Dynamics 365 for Sales
Microsoft Dynamics 365 for Sales, previously known as Microsoft Dynamics CRM, is a flexible and scalable cloud-based solution offering the choice of adding Sales, Customer Service, Field Service, Project Service Automation, Marketing and Microsoft Social Engagement modules to it. Microsoft also offers these modules combined into one package under the Microsoft Dynamics 365 Customer Engagement Plan.
Focused on enhancing customer relationship management and improving sales and marketing productivity, this powerful CRM solution provides the tools necessary to increase sales, deliver excellent customer service and stay ahead of market demands.
Core Features
- Contact Management
- Account Management
- Lead Management
- Opportunity Management
- Activity Management
- Pipeline Management
- Email Management
- Sales Process Automation
- Dashboards and Analytics
- Reporting
- Mobile App
Integrations
- Microsoft Dynamics 365 Applications
- Microsoft Applications
- SYSPRO
- Oracle
- Sage
- Acumatica
- SAP
- NetSuite
- Infor
- And many more
Pricing Plans
- Dynamics 365 for Sales Professional – $65 per user/month
- Dynamics 365 for Sales Enterprise – $95 per user/month
- Customer Engagement Plan – $115 per user/month
2. Freshsales CRM
Freshsales is a cloud-based CRM solution designed to help businesses improve their interactions with existing and potential customers. One of the greatest benefits of this CRM solution is its affordability. Small businesses can use Freshsales free of charge, and mid-size to large businesses can cross over to a paid package effortlessly.
Core Features
- Contact Management
- Account Management
- Lead Management
- Deal Management
- Email Management
- Event Tracking
- Territory Management
- Sales Reports and Campaigns
- Intelligent Workflows
- Mobile App
Integrations
- Zapier
- MailChimp
- QuickBooks
- Salesforce
- And many more
Pricing Plans
- Free Trial – 30 days
- Sprout – Free
- Blossom – $12/user/month
- Garden – $25/user/month
- Estate – $49/user/month
- Forest – $79/user/month
3. SugarCRM
SugarCRM is an open source CRM software that gives users the flexibility to choose between on-premise or cloud deployment. Being an open source application, the SugarCRM source code is available to any user, developer or customer, allowing customization of the out-of-the-box application in order to suit an organization’s specific requirements.
Core Features
- Account Management
- Contact Management
- Sales Management
- Marketing Lead Management
- Campaign Management
- Quote Management
- Sales Automation and Forecasting
- Call Center Automation
- Reporting and Dashboards
- Mobile App
Integrations
- SYSPRO
- Sage
- Quickbooks
- Microsoft Dynamics 365 ERP’s
- NetSuite
- Epicor
- MailChimp
- Zapier
- Zendesk
- And many more
Pricing Plans
- Free Trial – 7 days
- Sugar Professional – $40 per user/month
- Sugar Enterprise – $65 per user/month
- Sugar Ultimate – $150 per user/month
Customer Relationship Management (CRM) software can mean the difference between retaining and losing customers. With this powerful software, your sales team can gain greater visibility into customer and prospect behavior, anticipate their expectations and respond to their unique needs and desires more effectively.
Boost sales productivity even further by integrating your ERP and CRM system. Not only will you save time and money by eliminating manual data entry, this integration allows data to flow freely back and forth between the two systems, giving you a 360 degree view of your customers.
Commercient SYNC can connect your ERP data to your CRM data, making valuable information from both ERP and CRM systems available to the right people at the right time, all through a single interface. Having all your customer data in one location will improve efficiency and enhance the level of customer service you provide, rewarding you with loyal, satisfied customers and higher profits.
If you’d like more information on these 3 most popular CRM’s for your business, please visit our partner, Edgeware.
Take your sales to the next level with an ERP and CRM integration, please contact Commercient to find out how we can help you.
About the Author
Anna Kinnear is a Sage Financials Consultant at Edgeware, and holds a Bachelor’s Degree in Accounting Science from the University of South Africa. She has always had a passion for reading and writing.
