Tag Archive for: magento

Por qué deberías considerar aplicaciones en la nube para tu negocio de eCommerce

¿Estás usando ya aplicaciones en la nube para tu negocio de eCommerce? Si aún no es tu caso pero lo estás considerando, es un paso en la dirección correcta. Algunos de los beneficios que traen estas aplicaciones son recuperación rápida, costos más bajos, seguridad mejorada y fácil acceso. Conoce más detalles en este post.

Fácil recuperación

La nube es una gran opción para mantener un respaldo de toda la información en caso de un desastre natural. Por ejemplo, ¿qué pasaría si hay una tormenta tropical severa o un huracán que golpea la zona donde están localizadas tus oficinas, y se interrumpe la electricidad, Internet, o hay fallas graves en los sistemas?

Esto podría afectar seriamente las operaciones de tu empresa, porque muchos datos se perderían. Sin embargo, con aplicaciones eCommerce alojadas en la nube, las operaciones de tu empresa no serán tan vulnerables a fallas de sistemas.

Gracias a SYNC, puedes tener integrado tu sistema contable o ERP con Magento y aprovechar las facilidades de acceso y recuperación de datos que ofrece la nube.

Costos más bajos

Al utilizar aplicaciones basadas en la nube, los costos que una empresa en infraestructura son sustanciales. Muchas de estas opciones, como Commercient SYNC, implican pagar únicamente por lo que en este momento tu empresa necesita, ni más ni menos.

Además, cuando tu empresa comienza a crecer, no necesitas invertir en una costosa infraestructura de hardware y software. Con cloud computing, los costos de desarrollo y mantenimiento de sistemas bajan.

Seguridad mejorada

Hoy en día, proveedores de soluciones eCommerce son uno de los objetivos de ataques informáticos, y fraudes online les cuestan a estos negocios el 9.7% del total de sus ingresos, según un estudio de la consultora Javelin Strategy y Vesta. Esto significa que necesitas hacer lo necesario para proteger tu negocio: documentos, herramientas, aplicaciones, y redes.

Al desplegar soluciones alojadas en la nube (como SYNC para Sage y Magento) para tu negocio de eCommerce, puedes asegurar que tus datos están seguros. Esto es porque el hosting en la nube tiene altos niveles de seguridad, con recursos como encriptación de datos, cortafuegos, programas de antivirus, proceso de autenticación en varios niveles, etc.

Fácil acceso

Si inviertes en soluciones basadas en la nube para tu negocio de eCommerce, quienes te ayuden a gestionar tu tienda online tendrán acceso fácil a información sobre clientes, órdenes, facturas, etc. a través de cualquier navegador.

Adicionalmente, tus clientes potenciales podrán acceder a tu sitio desde cualquier parte del mundo, dado que también podrás añadir productos o gestionar tu tienda desde donde estés. De esta manera, cuando todos tienen acceso a la información que necesitan, las operaciones funcionan bien.

Amigable con el usuario

A diferencia de otras soluciones con una experiencia de usuario más complicada, con aplicaciones alojadas en la nube todo se hace más fácil, y tus clientes obtienen las respuestas que necesitan en poco tiempo.

¿Quieres encontrar opciones en la nube para optimizar tu eCommerce? ¿Qué te parecería sincronizar Magento con tu sistema contable o ERP? Contáctanos ahora para saber más.

 

IoT Pulse connect ERP to the Internet

 

Why You Should Consider Cloud-Based Apps For Your eCommerce Business

Are you considering deploying cloud-based apps for your eCommerce business? Well, we’re here to let you know that you’re moving in the right direction. You’ll be able to experience easy recovery, lowered costs, improved security, and easy accessibility. Not convinced? See for yourself in this post.

Easy Recovery

The cloud is a great option for keeping your eCommerce data backed up in the case of disaster. For instance, what if there is a severe thunderstorm that hits the area in which your business is located, and it causes an unexpected power interruption or any extreme system failure?

This could halt your workplace and adversely affect your daily business operations, because your data could get lost. However, if you have deploy cloud-based eCommerce solutions, system failures won’t have an adverse effect on your daily business operations.

Your company will have data recovery for all kinds of emergency scenarios, from natural disasters to power outages, when you leverage our cloud-based SYNC data integration app for your eCommerce business. We can integrate your ERP with Magento with Commercient SYNC, and allow you to have the best of both worlds.

Lowered Costs

Deploying cloud-based solutions for your eCommerce business also allows you to enjoy cost savings in infrastructure. Most cloud-based solutions like Commercient SYNC are pay-as-you-go, so you don’t have to worry about paying for features that you neither need nor want.

Moreover, as your business grows, you don’t need to invest in new and expensive hardware and software infrastructure. With cloud computing, the costs of developing and maintaining IT infrastructure go down.

Improved Security

Today eCommerce providers are a key target for hackers, and online fraud cost these businesses $3.5 billion in 2012 alone, according to one study. It’s vital you protect your business, and make every effort to secure important business files, tools, applications, and networks.

By deploying cloud-based solutions (e.g., SYNC for Sage and Magento) for your eCommerce business, you can ensure that your data is secure. This is because cloud hosting has the highest levels of security measures in place, including end-to-end data encryption, managed firewalls, antivirus programs, multi-level authentication process, etc. All of which ensures complete protection of important business data and files.

Easy Accessibility

If you invest in cloud-based solutions for your eCommerce business, your users will have easy access to important information about customers, orders, etc., through any standard web browser.

Additionally, your potential customers will be able to access your eCommerce site from virtually anywhere in the world, since you’ll be able to store your catalog of products or services remotely. When everyone in your business has easy access to the information they need, your business operations can run much more smoothly.

User-Friendly

Unlike solutions that may offer a more complicated user experience, with the cloud-based solutions everything is easy to access so that your customers can get the answers they need more quickly.

Want to find out how user-friendly our SYNC for ERP and Magento apps are? Contact us today – we’re only a phone call or live chat away.

IoT Pulse connect ERP to the Internet

 

4 razones para integrar tu plataforma de eCommerce Magento con tu ERP

¿Conoces todos los beneficios que podrías aprovechar si integraras tu plataforma de eCommerce Magento con tu sistema ERP? No solo puedes mejorar la experiencia de compra digital para tus clientes, sino que también puedes aumentar tus ganancias. En este artículo, te damos 4 razones de por qué recomendamos integrar tu plataforma de eCommerce Magento con tu sistema contable o ERP.

Razón #1: Menos procesos manuales.

¿Estás cansado de todos los procesos manuales? Las buenas noticias son que integrar tu ERP con Magento te ayuda a automatizar procesos. También asegura que tu tienda online funcione bien al mismo tiempo que mejora la comunicación entre tu equipo de ventas y funciones back.office. Podrás minimizar el ingreso manual de órdenes, inventario, productos, información de envío de los clientes, y así incrementar la productividad. Todos nuestros clientes que usan las apps SYNC ERP para Magento experimentan estos beneficios, ¡y tú también puedes!

Razón #2: Reducción de costos.

Seguramente quieres reducir costos lo más que puedas, y te alegrará saber que integrar tu ERP con Magento te ayudará a conseguirlo. Podrás recortar costos en tiempo de actualización de inventario cuando cualquier dato que ingrese tu equipo de ventas se refleje inmediatamente en tu sistema. Así que cuando un cliente ingrese una orden, esa información se reflejará en contabilidad, facturación, envío y más. De esta forma, podrás tener más control de tu inventario, lo que te permite tener a la mano lo que necesitas y automáticamente ordenar más si lo requieres.

Razón #3: Clientes más felices.

Aparte de la reducción de costos, integrar Magento con tu sistema contable o ERP ayudará a mejorar la experiencia de compra de tu cliente online, lo que lo mantendrá feliz de comprar en tu sitio web. Por ejemplo, con nuestra app SYNC para Sage y Magento, los clientes podrán elegir qué productos añadir a su carrito de compras, buscar por categoría de productos, enviarlos a la dirección especificada, etc. Al sincronizarlo con tu ERP, tus clientes recibirán actualizaciones de sus compras como procesamiento de órdenes, detalles de envíos, fechas de entrega, y más, lo que ayudará a que se sientan más satisfechos comprando en tu tienda online. En caso de consultas, también tendrás más facilidad para acceder a inventario, rastreo de órdenes, entre otras cosas, lo que te ayudará a mejorar el servicio al cliente.

Razón #4 Menos errores.

Cuando integres Magento con tu sistema ERP, información como detalles de tus clientes, órdenes, pagos e información de envíos y facturación, todo eso estará integrado en el sistema. Además, detalles de inventario pueden subirse directamente desde tu ERP a tu portal de eCommerce, lo cual elimina por completo la necesidad de ingresar los datos manualmente. Reducirás la cantidad de tiempo dedicado al ingreso de datos de forma manual, y también se reduce la posibilidad de errores humanos en ese proceso.

¿Quieres ver más beneficios de integrar tu sistema contable o ERP con Magento? Puedes ver más detalles en la página SYNC ERP a Magento y revisar la lista de los sistemas ERP que SYNCronizamos con Magento.

4 Reasons Why You Should Integrate Your Magento eCommerce Platform and ERP System

Do you know all the benefits you can reap by integrating your Magento eCommerce platform into your ERP system? Not only can you enhance the digital shopping experience for your customers, but you can also boost your revenue; the list goes on. In this blog, we’ll uncover four reasons why we recommend integrating your Magento eCommerce platform into your ERP system.

Reason #1: Less Manual Processes.

Are you tired of all the manual processes? The good news is that integrating your ERP with Magento helps you automate business processes. It also ensures your e-commerce runs seamlessly while improving the communication between your sales teams and back-office functions. You’ll be able to minimize the manual entry of orders, inventory, products, and customer and shipping data, and increase productivity. All of our customers are able to experience this with our SYNC ERP for Magento apps, and you can too!

Reason #2: Reduction In Costs.

We are sure that you want to reduce costs, and so you’ll be pleased to learn that by integrating your ERP system with Magento, you can achieve that goal. You’ll be able to cut inventory costs as sales updates to one system are reflected automatically throughout. So as soon as a customer places an order, updates are reflected in accounting, invoicing, shipping, and more. In this way, you will be able to keep better track of your stock, which allows you to keep what you need on hand, and automatically order more when needed.

Reason #3: Happier Customers.

In addition to reducing costs, integrating Magento with your ERP system will also enhance the digital shopping experience for your customers, and create happier clientele. For example, with our SYNC for Sage and Magento app, the customers from your accounting software will be able to log in to a synced Magento shopping cart and place their individual orders. They’ll have the ability to pick and choose which products to add to their cart, search by product category, and have products shipped to their chosen default address. By syncing Magento to your ERP, your customers will also receive updates of their purchases like order processing, shipping details, date of delivery, and more, which will keep them satisfied with your service. You’ll also have access to product information that’s up to date, exact availability of your inventory, order tracking, and so much more, all of which will help you to improve customer service.

Reason #4 Less Errors.

When you integrate Magento with your ERP system, customer details, along with order, payment, and shipping information, will all be fully integrated into the system. Additionally, inventory details can be uploaded directly from your ERP to your e-commerce portal, which completely eliminates the need to re-enter the data. You will reduce the amount of time spent on manual entry, and increase throughput when entering order, inventory, item, customer and shipping data, all while reducing errors.

Want to see more benefits that you can reap integrating your ERP with Magento? Check out our SYNC ERP’s to Magento apps page for a list of all the ERP products we sync with Magento. You can also contact us if you have further questions, or want to get started today.

4 Tips To Get More Sales In Your Online Store

By Isaura Martinez

One of the fastest growing industries is eCommerce, which means selling physical and digital products in online stores. According to eMarketer, eCommerce growth will continue through 2020, when sales top an estimated $4 trillion. This represents a great opportunity for those already into online commerce or considering to start.

This sounds exciting, but with all the hype, it’s easy to leave the backend behind. Most of the effort goes into the design, trying to make it look as attractive as possible to potential customers, so they feel more eager to buy. But if the technical aspects of the online store are not properly taken care of, customer experience will suffer. So much so, that it may turn the customer away and never come back.

What can you do to offer your visitors, and especially those who decide to buy, an exceptional customer experience? Here are some tips:

 

Smooth Buying Process

At this point, all your marketing efforts inside and outside your website have succeeded with that specific customer. The time to buy has come, and he or she is ready. But without an easy-to-follow buying process which makes the customer feel secure that their payment information is safe, the sale is gone. And it’s unlikely you’ll see that customer again.

That’s why it’s so important to have a reliable orders and payment processing system that works well and makes the job easier for you, your staff, and especially for your customers. Here’s where integration apps such as Commercient’s SYNC can help make it happen. You can integrate your online store information (for example, if you use Magento) with the payment system you use. That way, you’ll be able to automate processes such as generating and sending invoices, purchase/sales orders, manage inventory, and automatically inform your customer if the product he’s interested in is available or not… all that without you having to be at the office and using your desktop computer.

Your customer doesn’t need to wait (for you) to make the purchase, and you can convince and sell your products while being away from the office.

 

Design: Attractive And Easy To Navigate

Do you believe in love at first sight? At least in online and offline buying experiences, it’s very true. Department stores have used this to their advantage for decades, awakening visitor’s interest by showing their newest or featured products at the entrance, along with sales to drive customers to certain products or strategic placement.

An attractive design is crucial to attract customers, but an online store needs to be easy to navigate. If the design is saturated, the loading process will take too long, and this can drive visitors elsewhere with their credit cards in hand. That’s why you need to focus both on design and the technical aspects to help your customer navigate through your website with no issues.

 

Segmented Content

This is important to consider when making decisions about the design and tech requirements. Among the categories to segment products in your online store include: Interests, product knowledge, genre, age, location, and more. The key is to provide your potential customers with what they are looking for, and make it easier for them to find it.

Make sure you know your customer and how to segment the content to improve his or her experience with your online store, and this will increase the motivation to buy your products.

 

Follow-Up

This is a common error among online stores owners: The process doesn’t end with the purchase; actually, it is quite the opposite. From a conversion, like a subscription, sign-up for a waiting list, a purchase, and more, the relationship with that person is just starting. How are you going to keep in touch?

Here is where segmentation comes again. Since you know a little bit more about your customer – based on the type of products she buys, searches, non-completed purchases, and others – it is vital to offer her information based on her interests. This is one of Amazon’s customer retention strategies.

 

There are tools for email marketing and processing orders and payments, but articulating everything manually can be a complex task. And there are tools available to help out, like IoT Pulse, which allows you to sync over 800 apps using Internet of Things. This can help you with automating your processes, save time, and, most importantly, provide an impeccable customer experience.

These are some recommendations that will help you to position your online store and sell more with it. Fortunately, there are tools that help with the purchasing and customer service processes. If you want more information about how Commercient can help you get the most out of these tools for your online store, don’t hesitate to contact us.