If you’re a health care provider, delivering care of the highest quality to patients and consumers alike is one of your ultimate goals. And part of delivering high-quality health care lies in improving access to patient data effectively. This is why the use of a CRM for hospitals and health care institutions is becoming a necessity. In fact, both CRM and ERP integration can transform healthcare management, and in this blog, we’ll show you just how.
Improve Patient Satisfaction
According to CRMforecast.com, more than 52% of patients choose hospitals where they believe they will get good customer service. In the health care world, CRM and CRM integration can make this possible.
For example, before CRM healthcare management tools, such as Salesforce, Microsoft Dynamics 365 and Zoho CRM, medical staff would have to use appointment books to call patients and remind them about their appointments. Also, patient data would be captured across the entire organization, but it would not be consolidated into a meaningful single patient database.
However, for healthcare professionals, CRM can help with easily keeping track of follow-ups, and with more consistency. Moreover, the system makes it possible to collect and analyze important data in a single database, like consumer marketing and physician relationship data, and optimize day-to-day routine processes to improve the overall patient experience. All while maintaining HIPPA compliance.
Additionally, files can be updated in real time to ensure your CRM stays fresh. When you integrate your CRM with your ERP using Commercient SYNC, for example, all your customer and patient data and business processes can be consolidated in one place. This allows data to automatically flow back-and-forth between your CRM and ERP systems. In this way, healthcare specialists and staff no longer have to re-key information, and they can have immediate access to the latest patient and customer activity.
Promote Collaboration Among all Key Users
As doctors, care coordinators, and other specialists within a hospital often work in collaboration to optimize patient care and make critical decisions concerning the patient, both healthcare management and CRM integration makes it easy to establish collaborative care delivery across departments. It makes it possible to share information for patients who need to switch between public and private sectors.
In addition, by integrating your healthcare CRM and accounting system (ERP) with Commercient SYNC, coordination can be greatly improved, since all patients and health care personnel are centralized for easy access and management. Also, everyone can stay on the same page and see and update patient and consumer data in real time.
Get a Complete 360-Degree View of Patients
When you have a complete 360-degree view of your patients, you can better choose the appropriate course of action for them when they need medical care. CRM and CRM integration gives you a complete view of your patients and customer interactions and will allow you to deliver more personalized health care and provide better service. Overall this can help lead to fewer mistakes and better medical decisions overall.