Tag Archive for: Google analytics

The Basics Of Cloud Analytics

Cloud analytics is a form business intelligence in which information moves electronically to a cloud network. Data travels through different models and allows users to examine business data. Data stored in the cloud becomes accessible for discovery, interpretation, and communication of meaningful patterns. Cloud analytics is a way to store large amounts of data, without costing a fortune. The cloud frees companies from the shackles of on-premise storage.

Types of cloud analytics

Public cloud – Public cloud shares IT systems, however, data is not distributed. It contains shared infrastructures such as data processing, virtual machines and storage that is made accessible to everyone.

Private cloud – These types of clouds are committed to one organization but they are costly. The main function is to expand the existing IT infrastructure. Data is often sensitive and cannot be accessed by outsiders. 

Hybrid cloud – A hybrid cloud is a mixture of both public and private cloud. Data stored here can be sensitive and non-sensitive. 

Components of cloud analytics

In order for cloud analytics to function properly, there are required core elements known as:

Data sources – These are original sources of the data. These can include companies CRM and ERP. A Customer Relationship Management system is used to organize, automate and synchronize sales, marketing, and customer service. ERP is a financial and operations system for improving the efficiency of business processes and is also known as enterprise resource planning. 

Data models – These models assist in making connections between data points and clarifies how they are related to one another.

Processing applications – Through this component, large volumes of data are processed. 

Computing power – Businesses require computing power to clean, examine and structure data for use. 

Analytic models – These are numerical models that estimate an outcome. They entail a lot of computing power.

The benefits of cloud analytics

Cloud Analytics can create a competitive advantage that leads to positive outcomes while still maintaining data protection. The following benefits are:

  • Effortless data – Data is kept up to date. There is real-time data organization, changes are updated and saved instantly. Data saved in the cloud cannot be lost unlike its physical counterpart. 
  • Flexible and faster data – Cloud analytic can be scaled to suite a company’s needs. The storage can also be increased or decreased to the capacity is needed.
  • Sharing and collaboration – Employees can access data stored in the cloud anywhere at any time. Information can be uploaded and downloaded which boosts teamwork within global companies.

The challenges of cloud analytics 

Although there are benefits, there are also challenges to illustrate:

  • Technology constantly evolving. Those managing cloud analytics will continuously need to keep up to date with the latest trends and tech innovations. 
  • Moving data to the cloud can be time-consuming and there is a possibility for errors if procedures are not followed correctly.
  • Costs for cloud analytics can become expensive when more functions are required. An increase in users may result in a change in subscription fees. 

Commercient SYNC makes data integration simple and user-friendly. Information is made available on a platform accessible to all employees. Through cloud analytics data is transferred and stored according to the business needs. Unlike traditional data integration tools such as an ETL, there is no coding, mapping, or server. We handle everything, so you can focus on growing your business. Contact us today for a free Commercient SYNC demo.

To conclude, the variation of data storage allows multiple users to benefit from cloud analytics. Cloud analytics is there to benefit employees of companies to evaluate data quickly, enabling them to see the bigger picture. The possibilities in terms of sharing, storing, and organization of data are endless. 

Top SEO Tips to Increase Website Traffic this Summer

Summertime has arrived and one of the first things you notice when tracking visitors to your site in Google Analytics is a decrease in website traffic. So what can you do? Since 80% of a website’s traffic begins with a search query, the first thing you can do is review your current SEO strategy. In fact, by upgrading and improving your current SEO strategies you can boost your website traffic considerably. Here are some top SEO tips that will help increase traffic to your website this summer.

Pick winning keywords

Keywords are important for your website because they are an easy and free tool to drive traffic to your website.  Andy Beal recommends investing “Time in researching the keywords that potential customers will use.” He goes on to say that “The terms and keywords that are native to your industry may not match actual search queries.”

There are many free tools available that you can use to research keywords which are relevant to your business and are being used by your competitors. Here are a few inexpensive tools we recommend.

  1.   Google Keyword Planner (Free)
  2.   KeywordTool.io (Free)
  3.   SEMRush (30-Day free trial)
  4.   Ubersuggest (Free)
  5.   Moz’s Keyword Explorer (30-Day free trial)
  6.   Open Site Explorer (30-Day free trial)
  7.   Alexa (7-Day free trial)

While we’re on the topic of keywords, it is important to also mention the use of long-tail keywords. Long-tail keywords are “Those three and four keyword phrases which are very, very specific to whatever you are selling,” according to Wordtracker.com. These types of keywords don’t’ necessarily help in increasing website traffic, but provide a better way for you to connect with potential customers.

Yoast.com goes into more detail on why you should put more focus on using long-tail keywords.

Create and publish fresh content more frequently

If you want to increase website traffic this summer, you need a site that is alive and active – that is, you need to focus on creating and publishing fresh and high-quality content regularly. Search engines like Google will improve your site ranking when you update your website regularly with fresh content. In addition, the more content you publish, the more keywords you will have, and the more visitors you will attract. Research by HubSpot found that companies that post at least 16 or more blogs per month get 3.5 times more website traffic than those companies which post 4 or fewer posts per month.

According to Jayson DeMersm, CEO of AudienceBloom, “Your content strategy is the backbone of your SEO strategy because it fuels your social media campaign (which acts like an amplifier to spread your content’s reach) which improves your ability to earn inbound links.”

Be sure to include internal and outbound links

If you want to see an increase in traffic to your website this summer, you also should consider including both internal and outbound links. Internal linking involves connecting one page of your site to another page on your site. For instance, in writing one blog post–like this one–you could link to older blog posts or link to other pages in your website. This type of internal link allows you to distribute ranking power throughout many pages of your website and can be achieved primarily by creating lots of content and properly using anchor text.

You can also drive traffic to your website and improve your search engine ranking by including outbound links. When you link out to authority sites in your niche, you not only build up trust but “you build incentives for the Linkerati (bloggers, social media sophisticates, online journalists, website builders & forum participants) to engage with your site,” writes Moz.

All companies are competing for viewer eyeballs and thus for viewer dollars. Use analytics, fresh content, and smart keyword strategy to ensure that your site stands out.

Qué significa la Big Data para las pequeñas y medianas empresas

Muchos hablan de Big Data hoy día, así que hicimos una investigación para ayudarte a entender mejor qué es Big Data exactamente y qué significa para las pequeñas y medianas empresas (PYMES). También abordaremos el porqué deberías emplear soluciones Big Data si aún no lo estás haciendo.

¿Qué es Big Data?

Según Salesforce.com, Big Data es “una colección de datos a gran escala, tan grande y complicada que los métodos tradicionales de procesamiento de datos no pueden manejarla”.

Business News Daily la define como una “masiva cantidad de información que las empresas recolectan de fuentes tanto offline como online. Estas fuentes incluyen sitios web, redes sociales, aplicaciones móviles, softwares, documentos, registros en computadoras, sensores y muchas más.”

En esencia, es información que les permite a las empresas conocer más a sus clientes, analizar campañas de marketing y estados financieros. He aquí lo que Big Data significa para las PYMES:

Mejores decisiones de negocio

Para las PYMES, Big Data representa la posibilidad de tomar mejores decisiones de negocio. Con soluciones como Google Analytics, una herramienta gratuita de analítica web que brinda a las compañías información sobre tráfico al sitio web, tu negocio puede obtener información de:

  1. Lo que las personas buscan en tu sitio
  2. Cuántas visitas recibe tu sitio
  3. Dónde viven los visitantes de tu web
  4. Qué páginas están enviando tráfico a tu sitio web
  5. Dónde los visitantes hacen más clic
  6. Qué páginas dentro de tu sitio no tienen buen desempeño
  7. Qué páginas y contenidos les agradan más a los visitantes
  8. También puedes acceder a información sociodemográfica de tus clientes como la edad, puesto de trabajo, etc.

Todos estos datos revelan tendencias, te ayuda a entender a tus clientes y a tomar decisiones más acertadas.

Relaciones más fuertes con los clientes

Big Data no solo ayuda a las empresas a tomar mejores decisiones, sino que también ayuda a fortalecer las relaciones con los clientes. Por ejemplo, Canopy Labs es una plataforma analítica de clientes y una solución Big Data que provee a PYMES con tendencias y predicciones del comportamiento de su audiencia. Provee una perspectiva de 360° de cada cliente incluyendo predisposición de compra, nivel de compromiso y lealtad, comportamientos por email y otras métricas.

Esto te permitirá crear ofertas más personalizadas para cada cliente, predecir expectativas y actividad de los clientes, y lanzar campañas online más efectivas. Esto te permitirá construir con ellos relaciones más fuertes, pues recibirán ofertas más adaptadas a sus intereses con un toque personal imprescindible en la era del consumidor.

Ideas más acertadas

Gracias a la Big Data, las PYMES pueden contar con ideas más acertadas sobre sus clientes y entender con mayor claridad el funcionamiento de sus negocios, lo que puede traer mayor eficiencia en los procesos, reducción de costos y mejor servicio al cliente.

Por ejemplo, Qualtrics, otra solución de Big Data, permite a las empresas realizar estudios y encuestas para obtener información más exacta de sus clientes, marca, empleados y productos, todo en una sola plataforma. Según Qualtrics, esta información ayuda a las compañías a tomar decisiones informadas basadas en datos y no suposiciones. Esta información también les ayuda a crear nuevos productos que se adapten a las necesidades de sus clientes.

Como gerente o dueño de negocio, es recomendable sacar ventaja de toda esa información. Esta es la era del consumidor, así que utiliza las analíticas para entender mejor a tus clientes y forjar relaciones con ellos a largo plazo.

 

¿Sabías que puedes obtener una perspectiva completa, de 360°, de tu negocio si integras sistemas? Commercient puede ayudarte a aprovechar toda esa información disponible en tu CRM y tu ERP. Contáctanos ahora para más detalles.