Tag Archive for: eCommerce

eCommerce – Magento ERP integration Explained

What is eCommerce?

Before we get into eCommerce – Magento ERP integration, let us define and tackle what is eCommerce. An eCommerce site is a site that enables users to do their shopping online, which means that physical products can also be bought online through the purchasing and selling of products online. It is also known as “internet commerce” or “electronic commerce”. A commercial transaction takes place once a user buys a service or product, the money is then paid through a secured online platform. An example of an eCommerce site is Magento.

When it comes to eCommerce, there are different types such as:

  1. Business-to-Business (B2B) – When a service or product is sold to an alternative business.
  2. Business-to-Consumer (B2C) – When a service or product is sold to another consumer.
  3. Consumer-to-Business (C2B) – This happens when a consumer sells a service or product they offer to another business.
  4. Consumer-to-Consumer (C2C) –  This takes place when a consumer sells a service or a product to another consumer

What is eCommerce – Magento ERP integration?

Magento ERP integration is a link between the business eCommerce site and back-end (ERP) that involves accounting and inventory. The data between these two systems flow automatically and bi-directionally which results in data only needing to be captured once. For example, when data flows, inventory levels will drop once a purchase is made.  A type of eCommerce integration is Magento, which contains the customer’s details, orders, and payments.

Why should a business use eCommerce – Magento ERP integration?

A Magento ERP integration is beneficial if you are continuously adding in data manually and moving it across the two systems, regardless of whether it is orders or product information.  This will result in a higher chance of making mistakes (human error) and leading to incorrect information that may affect the buyer’s experience, for example, the wrong shipping address. The more the eCommerce business grows, the amount of data being handled will increase and if you integrate your eCommerce data, you will need less staff to handle the influx. The user entering an eCommerce site will always expect a seamless experience.

What are the benefits of  eCommerce – Magento ERP integration

eCommerce – Magento ERP integration has the following benefits:

  • Customers will automatically be notified when their orders have been shipped and they can trace their delivery 
  • Data will automatically be updated, for example, if prices change
  • There will be better customer service since the integration will allow updates on the platform when a user makes a purchase
  • Entering data manually will no longer be needed which will reduce time and human mistakes
  • Orders can be increased without the need to provide more resources
  • Users will be able to see accurate information of what is in stock
  • Data will be synced bi-directionally, which will keep consistency and will speed up the data processor when it updates
  • When an integration takes place between the ERP and eCommerce platform, this will allow data to be fetched from other departments 

How to integrate Magento with your ERP?

Commercient has the integration solution for your Magento ERP integration requirements, SYNC can integrate the data you need which is simplified and user-friendly, as they no longer use traditional integration tools like ETL, mapping, or coding. By choosing Commercient SYNC, you will be able to view all the data in one place and the data will flow automatically as well as bi-directionally. Contact us today and alleviate the risk of having human errors from manually entering data. and increase your employees’ productivity with one source of centralized data. Not only that, but SYNC can integrate the data in real-time and provide you with an enhanced experience.

Wondering how SYNC works? Click the link to find out more.

3 Essential Integrations For CRM Success

With companies wanting to improve productivity and ensure consistency in customer engagement, it’s no surprise that businesses now are moving towards third-party API integrations. They allow businesses to develop custom applications that connect directly to their third-party software so that they can add features or improve upon business processes.

It means that you can add considerable value to your CRM (Customer Resource Management) and greatly improve the user experience by integrating it with other relevant third-party apps, including ERP, eCommerce, and collaboration tools. In fact, here are 3 essential integrations for CRM Success.

Enterprise Resource Planning

ERP and CRM are like first cousins. Although they are separate systems, it’s almost as if they cannot function effectively without it each other. Since both accounting and sales systems include extensive storage of data, and integrating them saves time on duplicated data entry and standardizes rules for permissions and data management.

Additionally, employees using ERP will be able to see in real-time orders coming through from sales reps using the CRM software. By integrating your CRM and ERP, they will also be able to see all the details for one account in one location, rather than having to look at the same account in the two different systems.

At Commercient we offer SYNC, the #1 platform for sales data, with both one-way and two-way integration designed to connect both your ERP and CRM data together, creating one master system for easy data access. See for yourself.

Some of the more than 85 ERPs we support include SYSPRO, Sage products, QuickBooks, TRAVERSE, Xero, Acumatica, and many others. Integrating your accounting and sales systems will allow your sales and marketing teams, accounting, and customer service to quickly and easily know the state of their customers, current, pending and past orders, invoicing, and much more.

And, by maintaining important business data in one location, you will observe a reduction in redundant and miscalculated data. This allows you to download and analyze data quicker and easier for reports, and will put your sales, marketing and accounting teams on the same page so that they can focus on the same goals and communicate effectively – it will help you cut costs, improve sales and grow your business.

In addition to Commercient SYNC, we also offer our IoT Pulse app. It allows you to connect you ERP to the Internet and over 815 other third-party applications, including CRM, marketing automations, time card apps, calendar and communication software, and many more. See all the apps you can integrate with your ERP system on our IoT Pulse page.

A proper data integration can lead to tremendous CRM success.

eCommerce

Connecting your CRM to eCommerce system is also essential for CRM success. When customers call your support desk, they expect that you already know who they are and the recent transactions they have had with the organization. This is only possible when various departments using different applications have access to same data.

When integrating your CRM and with an eCommerce system like Magento and Shopify, your team can work solely within one application and drive customer satisfaction. You’ll be able to include invoicing, sales quotes, expense claims, and order forms with your contact and organization data without needing to switch screens.

Moreover, with that important data centralized, you can run targeted and personalized marketing and promotional campaigns, which are bound to be more effective and drive sales to your business.

Commercient SYNC connects Magento and Magento 2 to your ERP, such as SYSPRO, Sage products, QuickBooks and more, and you can find out more here. Another integration between your sales and marketing systems can lead to CRM success.

Collaboration

If you have remote employees, you’ll definitely do well by integrating your CRM with collaboration tools. Many collaborative tools like Slack, Asana, and HipChat will integrate with you CRM for additional features, like real-time notifications, opportunity management, and so much more.

Ready to integrate your CRM with all your third-party business applications? Start connecting all your apps today with our Commercient SYNC, IoT Pulse and SYNC for ERPs to Magento. We’re here to help you move forward.

IoT Pulse connect ERP to the Internet

Por qué deberías considerar aplicaciones en la nube para tu negocio de eCommerce

¿Estás usando ya aplicaciones en la nube para tu negocio de eCommerce? Si aún no es tu caso pero lo estás considerando, es un paso en la dirección correcta. Algunos de los beneficios que traen estas aplicaciones son recuperación rápida, costos más bajos, seguridad mejorada y fácil acceso. Conoce más detalles en este post.

Fácil recuperación

La nube es una gran opción para mantener un respaldo de toda la información en caso de un desastre natural. Por ejemplo, ¿qué pasaría si hay una tormenta tropical severa o un huracán que golpea la zona donde están localizadas tus oficinas, y se interrumpe la electricidad, Internet, o hay fallas graves en los sistemas?

Esto podría afectar seriamente las operaciones de tu empresa, porque muchos datos se perderían. Sin embargo, con aplicaciones eCommerce alojadas en la nube, las operaciones de tu empresa no serán tan vulnerables a fallas de sistemas.

Gracias a SYNC, puedes tener integrado tu sistema contable o ERP con Magento y aprovechar las facilidades de acceso y recuperación de datos que ofrece la nube.

Costos más bajos

Al utilizar aplicaciones basadas en la nube, los costos que una empresa en infraestructura son sustanciales. Muchas de estas opciones, como Commercient SYNC, implican pagar únicamente por lo que en este momento tu empresa necesita, ni más ni menos.

Además, cuando tu empresa comienza a crecer, no necesitas invertir en una costosa infraestructura de hardware y software. Con cloud computing, los costos de desarrollo y mantenimiento de sistemas bajan.

Seguridad mejorada

Hoy en día, proveedores de soluciones eCommerce son uno de los objetivos de ataques informáticos, y fraudes online les cuestan a estos negocios el 9.7% del total de sus ingresos, según un estudio de la consultora Javelin Strategy y Vesta. Esto significa que necesitas hacer lo necesario para proteger tu negocio: documentos, herramientas, aplicaciones, y redes.

Al desplegar soluciones alojadas en la nube (como SYNC para Sage y Magento) para tu negocio de eCommerce, puedes asegurar que tus datos están seguros. Esto es porque el hosting en la nube tiene altos niveles de seguridad, con recursos como encriptación de datos, cortafuegos, programas de antivirus, proceso de autenticación en varios niveles, etc.

Fácil acceso

Si inviertes en soluciones basadas en la nube para tu negocio de eCommerce, quienes te ayuden a gestionar tu tienda online tendrán acceso fácil a información sobre clientes, órdenes, facturas, etc. a través de cualquier navegador.

Adicionalmente, tus clientes potenciales podrán acceder a tu sitio desde cualquier parte del mundo, dado que también podrás añadir productos o gestionar tu tienda desde donde estés. De esta manera, cuando todos tienen acceso a la información que necesitan, las operaciones funcionan bien.

Amigable con el usuario

A diferencia de otras soluciones con una experiencia de usuario más complicada, con aplicaciones alojadas en la nube todo se hace más fácil, y tus clientes obtienen las respuestas que necesitan en poco tiempo.

¿Quieres encontrar opciones en la nube para optimizar tu eCommerce? ¿Qué te parecería sincronizar Magento con tu sistema contable o ERP? Contáctanos ahora para saber más.

 

IoT Pulse connect ERP to the Internet

 

Why You Should Consider Cloud-Based Apps For Your eCommerce Business

Are you considering deploying cloud-based apps for your eCommerce business? Well, we’re here to let you know that you’re moving in the right direction. You’ll be able to experience easy recovery, lowered costs, improved security, and easy accessibility. Not convinced? See for yourself in this post.

Easy Recovery

The cloud is a great option for keeping your eCommerce data backed up in the case of disaster. For instance, what if there is a severe thunderstorm that hits the area in which your business is located, and it causes an unexpected power interruption or any extreme system failure?

This could halt your workplace and adversely affect your daily business operations, because your data could get lost. However, if you have deploy cloud-based eCommerce solutions, system failures won’t have an adverse effect on your daily business operations.

Your company will have data recovery for all kinds of emergency scenarios, from natural disasters to power outages, when you leverage our cloud-based SYNC data integration app for your eCommerce business. We can integrate your ERP with Magento with Commercient SYNC, and allow you to have the best of both worlds.

Lowered Costs

Deploying cloud-based solutions for your eCommerce business also allows you to enjoy cost savings in infrastructure. Most cloud-based solutions like Commercient SYNC are pay-as-you-go, so you don’t have to worry about paying for features that you neither need nor want.

Moreover, as your business grows, you don’t need to invest in new and expensive hardware and software infrastructure. With cloud computing, the costs of developing and maintaining IT infrastructure go down.

Improved Security

Today eCommerce providers are a key target for hackers, and online fraud cost these businesses $3.5 billion in 2012 alone, according to one study. It’s vital you protect your business, and make every effort to secure important business files, tools, applications, and networks.

By deploying cloud-based solutions (e.g., SYNC for Sage and Magento) for your eCommerce business, you can ensure that your data is secure. This is because cloud hosting has the highest levels of security measures in place, including end-to-end data encryption, managed firewalls, antivirus programs, multi-level authentication process, etc. All of which ensures complete protection of important business data and files.

Easy Accessibility

If you invest in cloud-based solutions for your eCommerce business, your users will have easy access to important information about customers, orders, etc., through any standard web browser.

Additionally, your potential customers will be able to access your eCommerce site from virtually anywhere in the world, since you’ll be able to store your catalog of products or services remotely. When everyone in your business has easy access to the information they need, your business operations can run much more smoothly.

User-Friendly

Unlike solutions that may offer a more complicated user experience, with the cloud-based solutions everything is easy to access so that your customers can get the answers they need more quickly.

Want to find out how user-friendly our SYNC for ERP and Magento apps are? Contact us today – we’re only a phone call or live chat away.

IoT Pulse connect ERP to the Internet

 

3 apps con las que debes integrar tu ERP o sistema contable

¿No te gustaría mejorar la productividad, colaborar de manera más efectiva y tomar decisiones más informadas? El paso necesario para alcanzar estos objetivos puede ser tan simple como  integrar tu ERP o sistema contable con tu CRM. De hecho, estarás ayudando a tu negocio a crecer si integras tu ERP con otras aplicaciones que usas. Para ayudarte, hemos compilado un total de 3 apps que podrías integrar con tu ERP o sistema contable.

CRM

Si quieres incrementar la productividad y hacer más eficientes tus procesos, deberías integrar tu CRM con tu ERP. Si los sistemas que usas para la contabilidad y para ventas tienen sus propias bases de datos, rápidamente sabrás por qué te conviene tenerlos sincronizados.

Con una integración como la plataforma Commercient SYNC, puedes asegurar que ambos sistemas podrán leer datos de la otra aplicación, y las actualizaciones se reflejan simultáneamente. Tendrás así una visión de 360 grados de tus clientes, sus necesidades, hábitos de compra, historial de órdenes, preferencias, estado de la cuenta, y mucho más. Tus empleados, incluyendo los de ventas y servicio al cliente, también tendrán acceso a la información que necesitan para resolver las inquietudes y preguntas de los clientes, cuando la necesiten.

eCommerce

También recomendamos integrar tu ERP con tu sistema de eCommerce. Una integración permite el intercambio de datos entre los dos sistemas, lo cual significa que solo necesitas ingresar la información una vez.

Por ejemplo, integrar ERP con Magento vía Commercient SYNC mejora el funcionamiento de ambos sistemas y la comunicación entre tus equipos de ventas y operaciones back-office es más fluida. Los ERPs para los que proveemos integraciones incluyen Sage, SYSPRO, Acumatica, QuickBooks Online, TRAVERSE y otros.

También provee estadísticas importantes sobre cómo está funcionando tu tienda, tu inventario, recursos, y órdenes de clientes. Esto ofrece una mejor experiencia a quienes compran en tu tienda en línea, y le ayuda a tu negocio a obtener el máximo beneficio de tu sistema eCommerce.

Email Marketing

Email marketing es una de las formas de comunicación más efectivas para atraer prospectos y nutrir tu relación con ellos. Por ello, lo ideal es tener a tu ERP trabajando de manera sincronizada con tu sistema de email marketing. Si usas  IoT Pulse, podrás conectar tu ERP con más de 815 apps, incluyendo Gmail y sistemas de email marketing como Mailchimp, ActiveCampaign, InfusionSoft, y mucho más. Así, podrás enviar emails automatizados a tus clientes cuando realicen una acción específica, como por ejemplo, ingresar una nueva orden o generar una nueva factura. También puedes automatizar tareas de Acumatica y MailPlatform o Sage Live y Direct Mail, entre otros ejemplos.

Para una lista completa de todas las apps que puedes integrar con tu ERP puedes revisar la página que detalla las integraciones de IoT Pulse.

Contáctanos hoy con tus preguntas si quieres saber más (ofrecemos asistencia en español).

3 Signs You Should Invest In Commercient Sync2Pay

In the past, there was difficulty in securely accepting credit card payments within your ERP or CRM system. However, today apps like Commercient Sync2Pay have made it possible for you to take quick credit card payments in your CRM, ERP, or eCommerce system. And in this way, you can save time and money, reduce errors, and get a better view of your business. Not sure yet if you should integrate payment processing with your CRM, ERP, or eCommerce system? Here are three signs that you should invest in Sync2Pay.

Your Employees Are Entering and Monitoring Transactions From One Platform To Another

Without integrated payments, your employees have to manually enter data and sales figures into separate systems, and reconcile payments with accounting to track your business revenue. This can cause them to waste time with redundant data entry, and increase the likelihood of human error. And the process can get even more tedious and tiring as your business grows. Fortunately, by leveraging Commercient Sync2Pay and integrating payment processing, you can re-allocate time spent on re-entering data or re-verifying credit card information, to more value-adding activities.

You Want Better Visibility Into Your Business Operations

When your payment system isn’t integrated, you can end up spending a lot of time and energy figuring out where your money is going, and why it’s going there. You may be subject to long periods of time for invoice payments, and delays in assessing current cash flow status. By integrating payment processing that leverages Sync2Pay, you can determine how much money you have available at the end of each business day, because you’ll have access to current reports, which can help you efficiently manage payroll and inventory, pay vendors, and make better, more informed business decisions. With Sync2Pay, you’ll have a better perspective of your business, and can gain more financial visibility and control.

Potential For Human Errors Increases

We all work carefully, but sometimes mistakes can happen, and adding them into the payment transaction process means that errors are likely to be made. The list of errors may include duplicate data entries, incorrect data entries, or even data entries being applied to the wrong account. This can lead to lost time trying to locate errors. However, with Sync2Pay, you can eliminate these entry errors, and be confident that accounts are accurate. You’ll also be able to provide more convenience for your customers, and have higher savings.

If you don’t have the ability to integrate payments into your CRM, ERP, or eCommerce system, you could be at a distinct competitive disadvantage. Fortunately, the technology to make it happen – Commercient Sync2Pay – is affordable, easy-to-use, and is only a click away. You can also contact us here.

4 razones para integrar tu plataforma de eCommerce Magento con tu ERP

¿Conoces todos los beneficios que podrías aprovechar si integraras tu plataforma de eCommerce Magento con tu sistema ERP? No solo puedes mejorar la experiencia de compra digital para tus clientes, sino que también puedes aumentar tus ganancias. En este artículo, te damos 4 razones de por qué recomendamos integrar tu plataforma de eCommerce Magento con tu sistema contable o ERP.

Razón #1: Menos procesos manuales.

¿Estás cansado de todos los procesos manuales? Las buenas noticias son que integrar tu ERP con Magento te ayuda a automatizar procesos. También asegura que tu tienda online funcione bien al mismo tiempo que mejora la comunicación entre tu equipo de ventas y funciones back.office. Podrás minimizar el ingreso manual de órdenes, inventario, productos, información de envío de los clientes, y así incrementar la productividad. Todos nuestros clientes que usan las apps SYNC ERP para Magento experimentan estos beneficios, ¡y tú también puedes!

Razón #2: Reducción de costos.

Seguramente quieres reducir costos lo más que puedas, y te alegrará saber que integrar tu ERP con Magento te ayudará a conseguirlo. Podrás recortar costos en tiempo de actualización de inventario cuando cualquier dato que ingrese tu equipo de ventas se refleje inmediatamente en tu sistema. Así que cuando un cliente ingrese una orden, esa información se reflejará en contabilidad, facturación, envío y más. De esta forma, podrás tener más control de tu inventario, lo que te permite tener a la mano lo que necesitas y automáticamente ordenar más si lo requieres.

Razón #3: Clientes más felices.

Aparte de la reducción de costos, integrar Magento con tu sistema contable o ERP ayudará a mejorar la experiencia de compra de tu cliente online, lo que lo mantendrá feliz de comprar en tu sitio web. Por ejemplo, con nuestra app SYNC para Sage y Magento, los clientes podrán elegir qué productos añadir a su carrito de compras, buscar por categoría de productos, enviarlos a la dirección especificada, etc. Al sincronizarlo con tu ERP, tus clientes recibirán actualizaciones de sus compras como procesamiento de órdenes, detalles de envíos, fechas de entrega, y más, lo que ayudará a que se sientan más satisfechos comprando en tu tienda online. En caso de consultas, también tendrás más facilidad para acceder a inventario, rastreo de órdenes, entre otras cosas, lo que te ayudará a mejorar el servicio al cliente.

Razón #4 Menos errores.

Cuando integres Magento con tu sistema ERP, información como detalles de tus clientes, órdenes, pagos e información de envíos y facturación, todo eso estará integrado en el sistema. Además, detalles de inventario pueden subirse directamente desde tu ERP a tu portal de eCommerce, lo cual elimina por completo la necesidad de ingresar los datos manualmente. Reducirás la cantidad de tiempo dedicado al ingreso de datos de forma manual, y también se reduce la posibilidad de errores humanos en ese proceso.

¿Quieres ver más beneficios de integrar tu sistema contable o ERP con Magento? Puedes ver más detalles en la página SYNC ERP a Magento y revisar la lista de los sistemas ERP que SYNCronizamos con Magento.

mCommerce Is Here: How To Get The Most Out of It With Sync2Pay

Remember the days when your mobile phone was only used to make and receive calls? Thanks to advancing technology, mobiles have become watches, planners, alarms, internet devices, cameras, music players, and much more. And now they’re used as digital wallets so users can purchase products and make transactions, paving the way for mCommerce.

Besides all the growth eCommerce is experiencing, mCommerce – commerce through mobile devices – is gaining space among consumers and their buying habits. According to eMarketer, the retail industry in the U.S. will earn $145.6 billions in 2018, thanks to mCommerce.

Are you allowing credit card payments in your website/online store for sales or services? If not, and you need more information to make that decision, here are some insights that will help you:

 

Credit Card Use As Preferred Payment Method Is Rising

A study conducted by the payment processor TSYS in 2016 found that approximately 40% of consumer prefer to pay by credit card, 35% use debit card as preferred payment method, and only 11% answered they prefer to pay cash. Credit card use is on the rise, since the preference for this payment method increased 5% compared to the previous year.

These trends are here to stay, and that’s why Commercient created Sync2Pay, a credit card solution that completes your ERP and CRM integration, so you can have your client’s data added to other systems in real-time, automatically. You’ll be able to not only receive those payments, but also sync that data in other platforms will help to always have your customer’s data up-to-date. There won’t be a need to duplicate efforts, or risk making mistakes when entering data into another system.

 

Faster Purchases

Mobile users don’t wait. Given all the uses mentioned above, plus instant messaging and social media, it’s practically impossible to keep a person’s attention for more than, literally, a couple of seconds. That’s why you need to make sure the purchasing process is fast and easy, which will help to increase sales.

On average, adults spend approximately 59% of their time using their mobile devices, but when it’s time to buy, the conversion rate is only 15%. If we spend so much time using our phones, why don’t we make more purchases with it? One of the reasons is speed. Nobody has time to wait for a website to load, or even less, a “come back later” alert. At that point, the customer is lost.

So offering a fast and easy buying experience will not only help you to make more sales, but to earn that customer’s loyalty.

 

Better User Experience

Although one of the main criteria to define “better user experience” is speed, the implementation of mobile payments also help you to know your customers, their buying habits, and even potential objections.

A better experience for the user would be to close the gap between the time using their mobile devices, and the conversion rates. You can do it optimizing your website for mobile, a smooth and easy-to-follow buying process, and, especially, post-sale actions such as incentives, cross-sell, up-sell and segmented marketing campaigns (email, ads, direct marketing).

Where do you access all this information? Integrating your “mobile” customers’ data with other CRM or ERP systems through a solution like Sync2Pay. This tool allows you to store all that info safely in the cloud, so your sales, accounting and customer service staff can access to the data at anytime, and from anywhere. That way, they’ll provide another key component of an outstanding experience: Customer service that will earn their loyalty.

 

Are you ready to implement a solution like this one with the payments you’re receiving online, or would you like to learn more? Don’t hesitate to contact us today and we’ll be happy to answer all your questions.

4 Tips To Get More Sales In Your Online Store

By Isaura Martinez

One of the fastest growing industries is eCommerce, which means selling physical and digital products in online stores. According to eMarketer, eCommerce growth will continue through 2020, when sales top an estimated $4 trillion. This represents a great opportunity for those already into online commerce or considering to start.

This sounds exciting, but with all the hype, it’s easy to leave the backend behind. Most of the effort goes into the design, trying to make it look as attractive as possible to potential customers, so they feel more eager to buy. But if the technical aspects of the online store are not properly taken care of, customer experience will suffer. So much so, that it may turn the customer away and never come back.

What can you do to offer your visitors, and especially those who decide to buy, an exceptional customer experience? Here are some tips:

 

Smooth Buying Process

At this point, all your marketing efforts inside and outside your website have succeeded with that specific customer. The time to buy has come, and he or she is ready. But without an easy-to-follow buying process which makes the customer feel secure that their payment information is safe, the sale is gone. And it’s unlikely you’ll see that customer again.

That’s why it’s so important to have a reliable orders and payment processing system that works well and makes the job easier for you, your staff, and especially for your customers. Here’s where integration apps such as Commercient’s SYNC can help make it happen. You can integrate your online store information (for example, if you use Magento) with the payment system you use. That way, you’ll be able to automate processes such as generating and sending invoices, purchase/sales orders, manage inventory, and automatically inform your customer if the product he’s interested in is available or not… all that without you having to be at the office and using your desktop computer.

Your customer doesn’t need to wait (for you) to make the purchase, and you can convince and sell your products while being away from the office.

 

Design: Attractive And Easy To Navigate

Do you believe in love at first sight? At least in online and offline buying experiences, it’s very true. Department stores have used this to their advantage for decades, awakening visitor’s interest by showing their newest or featured products at the entrance, along with sales to drive customers to certain products or strategic placement.

An attractive design is crucial to attract customers, but an online store needs to be easy to navigate. If the design is saturated, the loading process will take too long, and this can drive visitors elsewhere with their credit cards in hand. That’s why you need to focus both on design and the technical aspects to help your customer navigate through your website with no issues.

 

Segmented Content

This is important to consider when making decisions about the design and tech requirements. Among the categories to segment products in your online store include: Interests, product knowledge, genre, age, location, and more. The key is to provide your potential customers with what they are looking for, and make it easier for them to find it.

Make sure you know your customer and how to segment the content to improve his or her experience with your online store, and this will increase the motivation to buy your products.

 

Follow-Up

This is a common error among online stores owners: The process doesn’t end with the purchase; actually, it is quite the opposite. From a conversion, like a subscription, sign-up for a waiting list, a purchase, and more, the relationship with that person is just starting. How are you going to keep in touch?

Here is where segmentation comes again. Since you know a little bit more about your customer – based on the type of products she buys, searches, non-completed purchases, and others – it is vital to offer her information based on her interests. This is one of Amazon’s customer retention strategies.

 

There are tools for email marketing and processing orders and payments, but articulating everything manually can be a complex task. And there are tools available to help out, like IoT Pulse, which allows you to sync over 800 apps using Internet of Things. This can help you with automating your processes, save time, and, most importantly, provide an impeccable customer experience.

These are some recommendations that will help you to position your online store and sell more with it. Fortunately, there are tools that help with the purchasing and customer service processes. If you want more information about how Commercient can help you get the most out of these tools for your online store, don’t hesitate to contact us.

4 tips para que tu tienda online funcione como debe ser

Por: Isaura Martínez

 

Con el auge de Internet, uno de los sectores de más rápido crecimiento es el Ecommerce, o comercializar productos físicos y digitales a través de tiendas online. Según eMarketer, para 2019 el número de compradores digitales latinoamericanos llegará a los 151.1 millones. Una tendencia al alza difícil de revertir, y una gran oportunidad para quienes ya se mueven en el comercio online o están considerando hacerlo.

A pesar de todas las oportunidades que ofrece, es fácil subestimar la importancia de hacer que todo funcione tanto en el “backend” como en la tienda que todos los clientes ven. Muchas veces, esos aspectos tecnológicos no resueltos pueden dificultar la experiencia del cliente, e incluso disuadirlo de comprar y de volver.

¿Qué puedes hacer para ofrecer a los visitantes de tu tienda online, y en especial a aquellos que deciden comprar, una experiencia satisfactoria? A continuación encontrarás algunos tips:

 

Un diseño atractivo y fácil de navegar

Tanto en las compras online como en las offline, el interés entra por los ojos. Las tiendas departamentales son las que más han explotado el recurso de la visibilidad, despertando el interés de los visitantes mostrando lo más nuevo, las ofertas que aplican u otros productos que quieren destacar.

Un diseño atractivo es vital para atraer al cliente, pero una tienda online debe ser también fácil de navegar. Si el diseño está demasiado saturado, tardará en cargar, y eso puede disuadir al visitante de seguir navegando, llevándose su dinero a otra parte. Por eso, aparte de atractivo, debes asegurarte de ofrecer al visitante todas las facilidades para navegar por tu web sin problemas.

 

Contenido segmentado

Este es un aspecto básico a incluir en el diseño de tu tienda. Las categorías para segmentar los productos de tu tienda son variadas: por intereses, nivel de conocimiento, tipo de producto, incluso criterios como género, edad, zona geográfica, etc. La clave es darle a tu potencial cliente lo que está buscando, y ponérselo fácil. No debe costarle demasiado encontrar lo que busca.

Así que es vital conocer a tu cliente y saber cómo segmentar de modo que mejores así su experiencia con tu tienda online, y se sienta más motivado a comprar tus productos.

 

Proceso de compra fluido

En este punto, todos tus esfuerzos de marketing dentro y fuera del sitio web han dado resultado con ese cliente en particular. Ha llegado el momento de comprarte, y está listo. Pero sin un proceso de compra fácil de entender para el cliente, que además funcione como debe ser y le de seguridad de que su información de pago es segura, la venta se cae. Y lo más probable es que esa persona no regrese.

Por eso, contar con un sistema de procesamiento de órdenes y pagos que funcione bien y haga más fácil el trabajo para ti, tu personal y tus clientes es crucial. Integraciones de distintas aplicaciones y software como SYNC de Commercient te permite lograr precisamente eso: un sistema capaz de integrar la información de tu tienda Ecommerce (por ejemplo, Magento) con el sistema de pagos que utilices. Así, lograrás automatizar procesos como generación y envío de facturas, órdenes de compra, revisar inventario y automáticamente informar a tu cliente si el producto que busca está disponible o no… todo eso sin necesidad de que estés todo el tiempo en tu computadora de escritorio.

Tu cliente no tiene que esperar(te) para hacer su compra, y tú puedes aprovechar a vender y convencer a un cliente incluso cuando estés fuera de la oficina.

 

Seguimiento

Este error es bastante frecuente entre quienes gestionan tiendas online: el proceso no finaliza con la compra; de hecho, empieza en ese momento. Desde una conversión, sea suscripción, sumarse a una lista de espera, o una compra, la relación con ese prospecto empieza. ¿Cómo vas a mantener el contacto?

Aquí es donde entra nuevamente la importancia de la segmentación. Dado que ya conoces un poco más a tu cliente -por el tipo de productos que ha comprado, búsquedas, compras no completadas, etc.- es vital ofrecerle información basada en sus intereses. Una de las principales estrategias de fidelización de Amazon.

 

Hay herramientas para email marketing, para completar órdenes y compras, procesamiento de pagos… pero articular todo esto puede ser una tarea bastante compleja. Es aquí donde entran herramientas como IoT Pulse, que mediante Internet de las Cosas te ayuda a sincronizar más de 800 aplicaciones, de modo que tus procesos se ordenen, automaticen, te ahorren tiempo y, lo más importante, le den al cliente una experiencia impecable.

Estas son algunas recomendaciones que te ayudará a posicionar y vender más -y mejor- con tu tienda online. Existen herramientas tecnológicas que te facilitan el trabajo tanto de funcionamiento como de compra y atención al cliente. Si quieres más información sobre cómo Commercient te ayuda, sea con integraciones Ecommerce o IoT Pulse, no dudes en contactarnos ahora mismo.