Tag Archive for: digital transformation

Technology is revolutionizing the way manufacturers run businesses day-to-day in the digital era. CRM systems can leverage the Internet of Things (IoT; a system of interrelated computing devices, mechanical and digital machines that have the ability to transfer data over a network with no human interaction)  to enhance end-to-end processes by connecting products, devices and equipment. IoT has the ability to drive insights throughout sales, customer service, and marketing departments. The intelligent coupling of IoT and CRM has the ability to help manufacturers elevate customer experiences by enhancing efficiency and heightening visibility.

Let’s look at the impact of IoT and CRM on manufacturing companies. 

Optimized Customer Experiences

Customers always want to save time. Providing efficient services is key to business success. Research has shown that many customers will move to another brand due to a lack of efficiency and unique experience; IoT and CRM can make it possible to enhance customer experiences in various ways. Manufacturing firms can identify errors and fix them before customers even notice – when issues are solved promptly and accurately, both sales representatives and customers can benefit from this seamless experience. Once the issue is identified, it can be resolved and prevented from happening again. Having all customers’ order history and account information in your CRM system can enhance customer service by speeding up processes. These are some of the improvements manufacturers are already seeing when they connect IoT devices with their CRM systems. 

IoT and Manufacturing Machinery

Smart devices are used to collect data on where and when your product is used by specific customers, which helps manufacturing firms deliver personalized interactions. Having scattered or unstructured data can be challenging for manufacturers. Even smart organizations struggle to make better operational decisions if data is siloed within separate ERP and CRM systems; organized data leads to better decision-making. Experts have developed a solution app called Commercient SYNC, which takes data that is spread on-premise and in siloed data systems, synthesizing it into a system that can help organizations discover, manage and integrate data over its entire lifecycle.

data analytics and manufacturing machinery

Increased Sales

Customers value unique and efficient experiences more than anything else when engaging with brands. The enhanced capabilities of CRM systems, when connected with IoT, can lead to increased sales. IoT can detect customer dissatisfaction, assisting sales reps to put together a tailor-made strategy for each customer. It can also provide predictive analytics on when to reach out and which channel to use when offering discounts or vouchers to retain their loyalty. Marketers can also leverage these insights to deliver content to the specific target audience at the right time.

While a majority of ERP systems in the process of adapting to new technologies such as mobility, wearable tech, and the cloud, the Internet of Things is expected to be the next big movement in technology. IoT brings a lot of potential to ERP, CRM, and the industry of manufacturing. Harnessing the power of data by integrating your ERP and CRM system can put your company ahead of the competition. 

As mentioned earlier customers value unique and efficient experiences, by combining your organization’s ERP and CRM data your sales team can deliver fast-paced customer service by accessing data from one centralized system. Utilizing data integration, IoT and CRM enables manufacturing firms to become more connected enterprises and enables a business to discover innovative ways to engage and connect with customers.

Commercient provides CRM and ERP software integration solutions. We integrate +85 ERPs with Salesforce, Microsoft Dynamics CRM, Sugar CRM, Zoho CRM, and HubSpot CRM. Click this link to find out how Commercient SYNC works.

Commercient’s out-of-the-box “SYNC app”  is so easy to install. There’s no coding, no mapping, and no servers to manage on your end. Just download and go with easy access to sales and customer data when and where you need it.

Contact us today our team of experts will guide you through the digital transformation journey.

Artificial Intelligence is all around us. Perhaps the concept still comes as new to some, but it already has a huge impact in your daily routine. When you contact Uber, Alexa, Amazon or the voice assistants on your smartphone like Siri, Artificial Intelligence (AI) technology works to make life easier for you. Who hasn’t search Netflix to find recommendations to watch a movie? AI algorithms have definitely helped influence your decision about what to watch next.

Businesses have been using AI to boost the decision-making process. Some examples are online customer support, intelligent personal assistants, or process automation.

The use of Customer Relationship Management (CRM) software is growing, as well. The value of providing a better service for consumers helps guide a business. It is estimated that 2019 will bring an increase in spending on CRM as companies realize the importance of not just knowing, but understanding their customers. And according to the trends for 2019 (per Medium.com), CRM systems have evolved and integrated AI technology to improve the customer experience.

There is real value of real-time data for your business, and there are many advantages of having a powerful CRM system connected to your ERP. This can be accomplished through a data integration app such as Commercient SYNC, the #1 data integration platform for sales. Therefore, your business will receive a treasure trove of valuable information.

But you might think: Where does the need of using my current CRM with AI come from?

When Artificial Intelligence and CRM meet, the result is a match made in heaven. And here’s why.

It is estimated that by 2021, an additional $394 billion in revenue could be gained from Artificial Intelligence adoption in CRM activities in the United States (Statista.com). There are many new developments in CRM software, such as face and voice recognition. Salesforce’s Einstein and Zoho CRM’s Zia are two examples of an AI-powered CRM that uses voice commands to access information.

In addition, as a company grows, collecting, storing and providing data can become a huge task, and your clients won’t wait around for you to offer them exactly what they’re looking for. Nowadays, CRM needs the support of Artificial Intelligence to achieve a more efficient data management. Even more so when less than 0.5% of all data is being analyzed and used, according to Forbes.

But with digital transformation and improvements in technology, AI assists businesses with finding new customers and keeping the loyal ones happy.

The Benefits of Combining Artificial Intelligence with CRM

Integrating these two technologies delivers more predictive and personalized customer information in all areas of your business. Here are some reasons why you need to start thinking about an AI-driven CRM.

  1. Virtual assistants and bots. Is time to forget about tedious workflows, and speed up the sales cycle by using technology to interact with your customers or schedule meetings. You can also improve lead generation by having more accurate marketing campaigns. Integrating AI into CRM can also automate customer reports, emails, data capture, and more. This helps you avoid the risk of human errors in your everyday tasks and administrative duties.
  2. An AI-powered CRM will be able to learn from past decisions and historical patterns to score the best leads for sales. Artificial Intelligence will also be able to predict future customer behavior. How? AI is very helpful when it comes to analyzing customer’s emotions by a simple phone call, in order to establish strategies that will increase the engagement. You will be able to connect with the customers on an entirely new level, because you will give them exactly what they want, when and how they want it.
  3. Segmenting customers becomes easier. AI won’t take away jobs, but will actually help team workers to be more productive. You won’t need to worry about manual data entry or the time it takes to look up information, for example. Having intelligent algorithms will help you segment customers easily. Imagine an automated segmentation that will assure your message to be delivered to a specific group of potential customers.
  4. Increase customer engagement with AI-driven CRM. This technology can help you as well to get an emotional insight from the customer. Image recognition and sentiment analysis are two powerful reasons why an AI-enabled CRM is the future for your business. Don’t risk your qualified leads. AI can help you understand a customer’s satisfaction in real-time. Once you have this valuable insight, it’s easy to take action and identify problems. Essentially, AI will be able to better read the customer’s intentions.
  5. Close more deals, learn from your mistakes. AI-based CRM can study different scenarios where sales are most successful, and where deals were rejected. For example, an AI algorithm can do wonders for your price-optimization. This intelligence can tell you what the ideal discount rate should be for a proposal, ensuring that you’re most likely to win the deal, per Harvard. It’s no secret that businesses struggle to identify which buyers are more likely to come back and buy more. Instead of spending money marketing to those who won’t close deals, target the ones who will. How is this possible? AI algorithms can gather historical information from a client.

As you can see, Artificial Intelligence isn’t something you’d see in a sci-fi movie or TV show. Businesses are already taking advantage of IS, and you shouldn’t be left behind. AI makes it possible for companies to evolve to a more efficient and powerful CRM. Remember to choose the best tools that suit your needs.

Let Commercient SYNC data integration help you make the right decision to take your business to the next level. Are you interested to see how? Watch this video.
Are you ready to bring the power of AI, and make it work together with your CRM and ERP software? Contact us today.

“Lead, follow, or get out of the way!” – Thomas Paine

There is a new world order, one that is built around digital transformation, technology, innovation, digitization, and new business models. As the world shifts toward a digital era amidst a technological revolution, it’s clear that there are leaders, followers, and those who just seem to get in the way of change.

If you’re leading a digital transformation journey, make sure you understand your role and the responsibilities it comes with as you, and those who follow you, strive towards a common goal. If you are a follower in the journey, you play an important role of carrying out the strategies of the leader.

Recognize the role you play in digital transformation, and, if you’re not leading or following, then get out of the way! But do so at your own peril.

What Exactly Does Digital Transformation Mean for Your Business?

Digital transformation has a different meaning for everyone. The type of digital transformation to pursue depends on the needs and goals of your business.

For example, a business looking to improve the customer experience could make use of a chatbot on their website. Similarly, a business looking to centralize their siloed data could use a data integration solution, such as Commercient SYNC, that will provide a central location for all their data.

Whether you’re a manufacturer or you sell ice cream, your business will most definitely benefit from digital transformation.

Common Digital Transformation Challenges

Digital transformation is imperative to business success, but it comes with many challenges. To help you better navigate any bumps on your journey, we’ve identified common challenges that can hinder your digital transformation initiatives:

  • Organizational resistance to change
  • Lack of expertise to lead a digital transformation project
  • Lack of digital literacy within the workforce
  • Legacy systems
  • Budget constraints

5 Pitfalls to Avoid on Your Digital Transformation Journey

Businesses that recognize the need to adapt to the digital age to remain competitive are pursuing digital transformation initiatives. These will help them streamline their operations, deliver excellent customer experiences, and spot new opportunities for business growth.

However, there are some pitfalls that any business may run into when proceeding down the path of digital transformation. Here are 5 pitfalls to avoid during your digital transformation journey:

  1. Getting it Wrong
    Digital transformation is not just about implementing technology without a business reason or relevance. Instead of focusing on the technology, look at your business strategy, goals and objectives from a technological capabilities vantage point. Identify new technologies that will change how you are operating and generating revenues, and then integrate those technologies into your business to help you get there.
  2. No Investment in Culture Change
    Digital is just as much about people as it is about technology. All the technology in the world will not successfully transform your business without including your workforce.
  3. Not Having the Right People
    Make sure you have appropriately skilled people in the right roles to deliver your digital transformation vision.
  4. No Plan in Place
    Digital transformation begins with a vision which must be turned into a strategy. It’s important to set your goals upfront and have a clear picture of your desired outcome.
  5. Lack of Communication
    Having a well-documented plan for your project is good, but without action, you’re going nowhere fast. Get everyone in the business excited; communicate – communicate – communicate! Tell them where the business is going, and how they will benefit. Communicate your vision and empower your employees to be part of the process.

Key Elements to a Success Digital Transformation

Many organizations are already embarking on this journey in an effort to meet the increasingly rigorous demands of changing markets. Focus on these key elements when preparing your plan:

  • Have the right leaders in place.
  • Create a digital culture and empower people to work in new ways.
  • Harness the power of your data.
  • Leverage advanced technologies to digitize your business operations.

As we said earlier, it’s important to make digital transformation everyone’s business. When everybody buys into the plan and believes in its importance, digital transformation efforts will be more effective.

Data is the Foundation of Digital Transformation

Digital transformation is essentially centered around data and how to put it to use in new ways to drive efficiency, business insights, and increase revenue. The aim is to identify which technologies can help transform and enhance the value of data.

The Importance of Data Integration

Ineffective data collecting and storing mean that you lose the ability to execute on any data-driven decisions. Furthermore, siloed data is a major roadblock for digitalizing your company. Businesses must focus on ways to make digital transformation strategies effective by breaking down data silos. The key lies in data integration.

Integration connects data from disparate sources into a single unified view. This provides valuable insights that can help your business meet the demands of a digital business landscape.

Commercient Powers Data-Driven Digital Transformation

Commercient is a leading business application development company that specializes in providing data integration services and solutions. We combine leading-edge technologies and specialized skills across diverse industries and business functions. We provide solutions that help businesses transform themselves and remain relevant in an increasingly digital and data-driven world.

Commercient SYNC, the #1 data integration platform for sales, integrates data between your ERP and CRM systems. SYNC is pre-built, and is the fastest, simplest and most flexible solutions for your data integration needs.

Supporting over 85 ERPs such as SYSPRO, QuickBooks and Sage, with CRMs like Salesforce (a Salesforce AppExchange licensed managed package), Microsoft Dynamics 365, Zoho CRM, etc., Commercient drives innovation to simplify and accelerate digital transformation. We help our customers derive meaningful intelligence out of their data. View all our available integration apps here.

In addition, IoT Pulse connects your ERP to over 1100 apps, helping automate data migrations and frequent tasks. Supported apps include HubSpot CRM, Gmail, Infusionsoft, social media apps, and more. Learn about our IoT Pulse integrations here.

The Future is Digital

The bottom line is, digital transformation opportunities are real, and it’s vital for every business to prepare for the digital era and ride the waves of innovation and success. Become a digital business industry leader by harnessing the full power of data with Commercient SYNC and IoT Pulse. Contact us today to find out how!

SYNC Demo integrate CRM ERP

Customer experience is defined as a business interaction between a customer and an organization. It has become an important aspect of CRM (Customer Relationship Management software), as positive experiences mean happy customers, and happy customers are loyal customers. That should be enough reason for companies to invest in bringing only the best experiences to their clients.

Focusing on customers’ needs, and then delivering on those parameters is what adds value to the experience. One of the most effective ways to achieve a more wholesome and complete customer understanding is through effective data management.

Gathering crucial data at one single location makes it extremely easy for your employees to interact with the customer. Data management and analysis are the best methods to study customer behavior, choices, and buying patterns. Here are some benefits of efficient data management.

Understanding the Customer Better

Data can reveal valuable insights into your customers and their needs. Better organized data can present some surprising trends in behavior. You can clearly understand from past data their entire history, be it previous purchases, budgets, and preferred modes and times of communications.

This information can be utilized to enhance the product and service as well as revise parameters such as price points. You can also easily predict future consumption needs and offer those even before they ask. And the reward is improved business and profitability for your business.


It’s not just the product they buy, but the interaction that matters most to a customer. This may be the reason why some very expensive products or services still have many more happy customers, although their product may be similar to cheaper versions on the market.

In this instance, the business that wins is the one that uses data available to add value, communicate better, and thereby ensuring a terrific customer experience.

In a streamlined process, you can automate marketing and sales campaigns and keep the customers updated with services that stroke their interests. CRM platforms such as Salesforce, Microsoft Dynamics 365, Zoho CRM, and SugarCRM are just a few examples of excellent solutions that offer the capability for data organization and automation.

Customer Service

To expedite a timely resolution of complaints, replying to queries is the key to a successful business. By simply integrating customer data that is already available within your organization, you can create unforgettable experiences for the customer.

Organizing and integrating the data allows your customer service teams to shift focus from searching for information, to listening to customer issues and engaging with them in a positive way, be it over the phone, internet or in person (if applicable).

The resulting service that the customer receives is miles ahead of ordinary standards. This makes the customer feel connected and important, and lays the foundation for an emotional connection to your brand or service.

Decision Making

Data integration takes the tedium out of daily work processes especially those that need quick thinking and decision making. Staying connected and up-to-date with various systems brings valuable insight from that data, with speed and precision. The easily viewable data by sales and customer service teams, often in real-time, means improved knowledge allowing them to make better, more informed and quick decisions.

Data will also help come up with product and service enhancements and help tailor the product to meet individual needs, and therefore, bring down cost for the customer and increase his satisfaction level.

Therefore, utilizing the right tools to maximize customer experience is vital.
For example, Commercinet’s SYNC app integrates your ERP with your CRM, and brings real time ERP data into the CRM for sales and service staff who can then quickly manage any follow-ups or queries arising from either of the areas.


Personalized service is what everyone wants, and data intelligence makes this possible. In service-oriented fields, companies can personalize pricing and other aspects of their product or service, by using the data and analysis of that customer.

When it comes to communication, a customer’s first point of contact with a company could be either in person, or via phone or email. With more details about every customer available with service agents, they can further personalize their interaction with the customer.

Highly successful strategies include the use of the latest technology such as mobile marketing. Who wouldn’t like that special discount sent to them for their birthday? That’s the power of personalization – it creates positive experiences and memories.

The Importance of Data Integration

Data comes from so many sources, and efficiency increases when integrated with existing customer accounting data. Seamless merging of ERP data with CRM gives you a 360-degree view of sales and operations. This is very important for companies looking to digitally transform their business.

Modern-day CRM solutions are easy to integrate with ERP software. Such a process prevents sales, marketing, and service data from getting siloed in different systems, promoting positive customer experiences.

Through Commercient SYNC, the #1 data integration platform for business, your sales and support teams can access important ERP data such as customer information, sales history, invoicing, terms, serial numbers, inventory, bill to and ship to addresses, and more, directly in the CRM. Plus, new sales, accounts, and invoices can be SYNC’d from CRM to ERP. These are known as our one-way and two-way SYNC options.

Take a look at our Commercient SYNC ERP and CRM data integrations here.

Commercient also offers the advanced IoT Pulse, which connects your ERP with a host of apps through internet integration, enabling automation, maximizing your customer engagement in minimal time.

For more information on Commercient SYNC and IoT Pulse, please contact us today.

SYNC Demo integrate CRM ERP

No matter what industry you operate in, you’ll have noticed by now that technology is changing the way we do business. Technology continues to evolve, and businesses need to keep up or risk becoming obsolete. Companies that continue to practice traditional business methods will find it more difficult to stay relevant and competitive.

If they overlook the significance of digital transformation, they face an imminent threat of being outsmarted by more innovative players in the game. The day is coming when digital transformation will mean the difference between survival, and the ability to thrive in this technology-driven world.

What is Digital Transformation?

Digital transformation involves the use of digital technology to solve traditional business challenges or to radically transform a process so it becomes more efficient. It disrupts the traditional way of running a business and promotes the development of new business models. It is steadily becoming a global driving force in today’s economy and its effects will be inescapable.

The Technologies Behind Digital Transformation

Digital transformation encompasses many different types of technologies including artificial intelligence (AI), machine learning (ML), the Internet of Things (IoT), cloud computing, robotics, and more.

The Benefits to Businesses

Digital transformation is of paramount importance for any business looking to succeed and stay ahead of its competition. Businesses must realize that the markets they serve have changed dramatically, and there has been a significant shift in consumer trends. Businesses can’t respond to these changes with traditional methods.

Instead, they should leverage the power of the latest technologies through digital transformation and adopt a forward-thinking mindset. Negligence could threaten their very existence.

Businesses that embrace digital transformation will reap countless benefits including:

  • Intelligent business applications
  • Streamlined business processes
  • Improved efficiency and productivity
  • Optimized operations and automation
  • Product and service innovation
  • Improved communication
  • Reduced costs
  • Superior analytics
  • More informed and faster decision making
  • Improved market penetration

Commercient recognizes the necessity of digital transformation, and believes that business should harness the power of innovative technologies to stay ahead of the game. With IoT Pulse, you can connect your ERP to over 1100 apps, such as HubSpot, eCommerce, marketing systems, and more, and help free your data and automate certain processes.

Commercient SYNC, the #1 data integration platform for sales, is a digital tool that integrates your ERP and CRM systems. With all your data in one place, employee efficiency and productivity will be improved. Your sales team will have access to ERP data within the CRM, such as customer information, sales history, invoices, terms, and more.

With a two-way SYNC from Commercient, new orders and accounts are integrated from CRM to ERP. An affordable solution that requires no coding that can help you focus on growing your business.

Digital Transformation in Manufacturing

It is evident that customer expectations are evolving right alongside technology. Customers of today have higher expectations and they demand more for less. This puts a lot of pressure on manufacturers to make processes faster, while creating better and cheaper products. To keep up with these challenging demands, manufacturers need to explore new ways of delivering innovative products and services; and digital transformation will be the solution.

The benefits for manufacturers include automation, lower production costs, better product quality, shorter product development cycles, and much more.

Companies are Dragging Their Feet When it Comes to Digital Transformation

A number of businesses have realized the need for digital transformation, however, getting there is proving challenging for some. They are faced with obstacles that hinder a successful transition.

A survey of 1,600 business and IT decision makers conducted by Forrester revealed that 22% are still investigating digital transformation or not transforming at all.

Below are some of the digital transformation barriers met by some businesses:

  • There is no digital transformation strategy in place
  • Lack of digital literacy
  • Lack of resources
  • Data privacy concerns
  • Cyber security concerns
  • They don’t believe in the need for digital transformation
  • They have not made digital transformation a priority
  • They display resistance to change

These barriers can be overcome, and digital transformation should be a #1 priority for your business. Chances are, your competitors have already begun their digital transformation journey. If that’s the case, remaining ignorant will prove costly down the line.

If you’d like more information on how digital transformation can help your business, call Commercient today at (844) 282-0401 (US), 44 20 3870-2803 in the UK, and 27 87 550-5997 in SA, or email us.

About the Author

Anna Kinnear is a Sage Financials Consultant at Edgeware, and holds a Bachelor’s Degree in Accounting Science from the University of South Africa. She has always had a passion for reading and writing.


SYNC Demo integrate CRM ERP

“At least 40% of all businesses will die in the next 10 years… if they don’t figure out how to change their entire company to accommodate new technologies.”

– John Chambers, Executive Chairman, Cisco Systems

The above quote by John Chambers perfectly sums up the impact of digital transformation, which is spreading across the world and changing our entire living experience. Before we understand data and statistics relating to this phenomenon, let’s understand what digital transformation is.

‘Digital transformation’ is the adoption and strategic use of modern-day digital technologies by a business to stay competitive in today’s fast-changing digital world. Such a transformation is not limited to the business world, but extends to every sphere of modern living, plus government agencies, public sector agencies, healthcare and alike.

Successful deployment of these technologies is measured by parameters such as customer success, enhanced customer experiences, efficient operations, innovations, and financial success. With Commercient SYNC, the #1 data integration platform for sales, and IoT Pulse, you can steer your business towards digital transformation.

In the race to keep up with the changing landscape and embracing disruptive technologies, let’s take a look at what the corporate figures on the ground are telling us, and what their impact is.

Adoption and Adaptability

80% of businesses accept that they have average or above average digitized capacities. About 85% of companies think they can transform themselves to the changing digitized ecosystem within the next 2 years, and believe that if they can’t keep up with the changing climate then, the business is likely to face pressure financially and otherwise. The rest are slow adopters and set in the age-old ways of working and most likely to fail as a business when the competition heightens.

Role of Leaders and Decision Makers

Most businesses are confident that their core leadership is equipped with practical knowledge and understanding of the latest disruptive technologies. However, only about half of the total number thinks their company has a well-planned strategy for moving towards digitization. This is vital as the world is already witnessing the 4th Industrial Revolution, and every business needs to chalk out a path that takes them towards attaining automated freedom.

Leading Initiatives

People in key positions are leading the pack when it comes to implementing digital transformations. These leaders are an interesting mix, involved in actively leading their company’s digital efforts. About 34% are CMO’s, 27% are CEO’s, while 15% efforts are led by CDO’s, and about 5% by CXO’s. Such an initiative is important as any change can only begin at the top, so that subordinates can follow.

Getting Real

One of the biggest benefits of greater digitization and integrated processes is the availability of real-time data-both digital and non-digital. 39% of companies believe that digital transformation has increased real-time transactions which are humanly impossible, given the sheer size of this data. Analyzing such massive data and then working with it to bring customer success and profitability is something only automation can achieve.

Customer Success

28% of business houses say that embracing this new-age technology has brought-in new customers while 25% say it gave a positive thrust to product development initiatives. Besides reduced costs and operational efficiency, another area where digitization makes a cut above the rest is Customer Service—helping add the frills to the same old product. Value service at minimal cost, to gain new clients as well as retain the old is the new mantra being adopted across all sectors. This has also accelerated innovation and improved products in response to customer demands.

Increased Profitability

45% of business executives expect that following automation, their profitability will grow. 25% believe it will bring enhanced customer experiences. Such automation can personalize pricing, product and service using data and analysis for a particular customer. Tailoring the product to meet individual needs can bring down the cost for the customer and increase satisfaction levels. Also, with well-integrated systems such as accounts and services, you can monitor cash inflows as well as expenses, making it easier to plug any loopholes. Excellent After-Sales service also makes all the difference to profit margins. When you do well in this area, you have the edge over your competition.

Been There, Done That

Companies who were the first to recognize and move along with automation in their working processes claim to have reaped the early bird rewards. 37% of corporates claim an increased market presence, the same percentage felt they now have digitally superior customer engagements, 32% believed it has led to enhanced mobile and internet interactions with customers, and about 37% felt that such a disruption has created a positive future outlook for their employees and about 30% felt it was a proven formula for success and higher revenue.

Experts have evaluated the advantages and downfalls that such a fast-paced change will bring to our future lives, leaving no business, sector or space untouched by its formidable influence. There is no denying the fact that such an inter-connected and transformative state is already here and will become a part of everything, whether we accept it or not. A change in attitude is the first step that every company needs to become a part of this fast-paced process.

If you are a business ready to take that all-important next step, Commercient SYNC, the number one integration platform for sales, can provide you with benefits of integration and years of experience. Commercient’s SYNC seamlessly integrates ERP and CRM systems, connecting data such as customer information, order history, inventory, serial numbers, bill to and ship to addresses, and much more.

You can also opt for the two-way SYNC, where Commercient integrates CRM data back to the ERP, including new and updated accounts, sales orders, etc. Such a precise and clear 360-degree view of data will improve your overall processes, be it sales or customer service, leading to enhanced customer satisfaction compelling them to keep returning. You’ll be able to focus on growing your business.

IoT Pulse connects over 815 apps to your ERP, such as Magento, HubSpot, CRM, SurveyMonkey, etc., to help automate certain tasks and improve your overall business operations.

If you’d like to learn more about SYNC and IoT Pulse, please contact us today.

About the Author

Raj Adhi is a professional writer, editor and blogger. She has completed her Graduation in Chemistry and Masters in Journalism from University of Mumbai.

Source: IDX

IoT Pulse connect ERP to the Internet

Did you know that the average organization uses several individual applications across their business? A recent report * shows that 89% of ITDMs (Integrated Technology and Device Manufacturers) believe that integration challenges are “slowing or hindering digital transformation in their organization.”

It also reveals that, “81% said point-to-point integration had created the biggest IT headaches they had seen.” The respondents cited “taking up too much time and resource (71%), taking too long for integrations to happen (58%), and difficulties in deploying applications across cloud and on-premise (52%)” as the biggest headaches that were caused by point-to-point integration.

How then can you overcome the obstacles of digital transformation? In this blog, we’ll show you why you should choose Commercient and our apps SYNC and IoT Pulse, to overcome one of the biggest obstacles to digital transformation – integration.

Deep History In Integration

If you’re looking for an integration partner with a deep history in the business, choose Commercient. The company began primarily developing integration apps for ERP and CRM systems, in our mission to simplify data integration between accounting and sales software. To date, we have formed a strategic alliance with companies such as Salesforce and Microsoft 365, and our partner family has grown to include businesses like Sage, SYSPRO, Oracle, and many others.

Commercient is also a Trusted Salesforce Partner, and recently one of our apps, Commercient SYNC, was recognized as an Acumatica-Certified Application (ACA), making it the only certified solution for integration recognized by both Acumatica and Salesforce. Our SYNC integration grown to over 65 systems, including Sage, QuickBooks, Acumatica, Epicor, SAP, SYSPRO, etc. And the number of ERP’s, CRM’s, and apps we integrate with SYNC and IoT Pulse is always growing, so our customers can harness the power of the cloud for more productivity, efficiency, and revenue.

Strong Reputation

Not only does Commercient have a deep history in integration, but we also have a strong reputation. You need an integration partner who can back up their statements with facts and proven success stories with reputable client, so here is what Baylis Medical, one of our clients, had to say about us:

“For me, the best part about Commercient is the reasonable pricing, yet quality customer support. They don’t argue what can’t be done, they just make it happen. Very satisfied with the results.” You can see more of our customer testimonials on our homepage.

Rapid Deployment

If you want to get up and running with the least amount of effort, Commercient can install the SYNC app for your company, and have you up and running in very little time, compared to traditional ETL tools. We champion rapid deployment, and eliminate the need for third-party toolkits for a quick and easy integration experience.

No Coding Required

Not only do we support rapid deployment, but our integrations are easy to implement and don’t require mapping or coding. This means you can avoid hand-coding your integrations, as custom code introduces unnecessary complexity, requiring testing, regression testing and extensive maintenance overhead. Our integrations will help you reduce integration costs by up to 80%.

Ongoing Support

Along with having a deep history in integration and a strong reputation, at Commercient we also provide our customers with quality ongoing support. So, you don’t have to worry about waiting days to get to response via email regarding a problem that may arise. You can reach us via, phone, email, or live chat about any our integration apps 24 hours a day, Monday through Friday.

Are you ready to move forward with Commercient to connect your apps and get ahead of the digital transformation challenges? We want to help you!

* Source:  2018 Connectivity Benchmark Report


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In a world where technology is constantly evolving, companies are having to rethink their business strategies and transform their business cultures. Cloud computing, social media networks, and the Internet of Things are just a few technologies which are prompting this change. It’s an age of digital transformation.

Infor’s H&L Digital team defines digital transformation as, “…closing the gap between what your digital customers expect and what your analog organization can actually deliver.” Mark Edmead, an IT transformation consultant and trainer, defines it as, “…the acceleration of business activities, processes, competencies, and models to fully leverage the changes and opportunities of digital technologies and their impact in a strategic and prioritized way.”

So how can you and your company embrace the age of digital transformation and achieve success while remaining relevant and competitive? Here are two steps you can take to succeed in the world of digital transformation.

Make customer experience a top priority

If you want to be successful in the world of digital transformation, you should make customer experience your top priority. Today’s customers have higher expectations than ever before. If companies don’t want their customers to turn away from their product offerings, they should focus on providing their customers with products and services which align with the customer’s values and needs. Good customer experience comes from companies who keep their customers engaged. A Rosetta white paper shows that “engaged customers buy 50% more frequently, spend 200% more each year, and are five times more likely to indicate that [particular] brand is the only one they would purchase in the future.”

Keep your customers engaged through social media channels like Facebook and Twitter, or through blogs. Such tools allow you to talk directly to your customers, and allows them to share their experiences regarding your products and services. This feedback will provide you with insight you can use to improve your business, products, and overall customer experience. According to Mark Benioff, CEO of Salesforce, “…the future of communicating with customers rests in engaging with them through every possible channel: phone, email, chat, Web and social networks. Customers are discussing a company’s products and brand in real time. Companies need to join the conversation.”

Be willing to adapt

Rowena Revill, Director of Dorset Creative, said, “You only need to look at the digital transformation trends of 2016 to see why the fast adoption and adaptability of digital technology needs to be a core component of many businesses objectives, no matter what their sector is.” To be successful, companies must be willing to adapt their business cultures and business operations with new technology. For example, telecommuting has become the norm for many companies. Businesses must adapt by providing secure, efficient, mobile access to the information and tools employees need to do their job. In the age of the consumer, companies should adapt technology in different ways to best serve the needs of the customer. If companies don’t act now in adapting to industry shifts and integrate new technologies, they will end up falling behind in the digital transformation trend.

If you are having trouble making the digital transformation, let the experts at Commercient help you.