Tag Archive for: artificial intelligence

The Impact of AI on Customer Journey Mapping

Have you ever wondered how some brands seem to know exactly what their customers want? The secret often lies in how they map out every step of their customers’ journey.

But, what’s this customer journey map, exactly?

Each interaction, every feedback, and all transactions create a map that shows us how customers interact with a brand. 

Traditionally, creating these maps has been like piecing together a complex puzzle, challenging due to the vast amounts of data involved. However, there’s a change happening in how we read these maps. This change is powered by Artificial Intelligence (AI). So much so that the global AI market is expected to grow from USD 95.6 billion in 2021 to a staggering 1847.58 billion by 2030.

Because AI is not just a new tool in our kit; it’s a whole new way of seeing things. It takes the complex paths of customer journeys and makes them clearer, easier to understand. 

In this blog, we’ll see how AI is changing the way we map and understand customer journeys. We’ll look at its impact and how it’s making these journeys more insightful for businesses like never before.

The Evolution of Customer Journey Mapping

Customer Journey Mapping has been an essential part of business strategy for decades, evolving alongside advancements in marketing and management theory. It is driven by a desire to better understand the steps customers take from first encountering a brand to making a purchase.

The journey began with visionary thinkers like Philip Kotler, considered by many as the father of modern marketing, who emphasized the importance of understanding customer needs and experiences.

In its early days, Customer Journey Mapping was about connecting dots – from interest to purchase.

Simple yet insightful, these maps offered a glimpse into the customer’s world.

But as digital tools began to weave into our daily lives, these maps needed more. Customers were no longer just walking into stores or calling sales reps; they were clicking, sharing, and browsing, creating a web of digital interactions.

This multifaceted nature of customer interactions in the burgeoning digital landscape  brought us to a pivotal moment in the journey mapping saga.

We needed tools that could keep pace with the digital customer, tools that could dive into this new ocean of data and find meaning.

It’s in this context that Artificial Intelligence (AI) aims to bring a new dimension to Customer Journey Mapping. Pioneers in the field of AI and business intelligence, such as Andrew Ng and Tom Davenport, have been instrumental in pushing the boundaries of how AI can be used to enhance our understanding of customer behaviors and preferences

With AI, journey mapping is becoming more than a record of steps; it’s evolving into a dynamic narrative. AI doesn’t just track clicks and purchases; it looks for the why behind them. It’s about understanding the mood swings of the market, the hidden desires of customers, and the subtle signals that predict future trends.

Although AI in customer journey mapping is still in its nascent stages, its potential is vast. It’s not just about making sense of data; it’s about bringing a new dimension to how we interact with and respond to our customers. 

AI promises a future where businesses can understand their customers like never before, turning every step of their journey into an opportunity for deeper connection and more meaningful engagement.

AI Technologies in Customer Journey Mapping

Incorporating AI into Customer Journey Mapping brings several key technologies into play, each contributing uniquely to a deeper understanding of customer behaviors.

Machine Learning: Imagine a computer algorithm that can sift through your customer data, learning as it goes. This is what machine learning does. It spots trends like, perhaps, noticing that customers who buy a particular product often return within a month to purchase an accessory. These insights are invaluable for customizing marketing strategies.

Natural Language Processing (NLP) shifts the focus to the words customers use. Whether it’s feedback on social media or reviews on your website, NLP analyzes this text to gauge sentiments.

For example, if customers frequently mention “easy to use” when talking about a product, you can use this insight to write your next ad content. And because NLP brings such benefits to the table, it is estimated that the NLP market would reach USD 144.9 billion in 2032.

Predictive Analytics brings the future into the present.

This involves using statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. It’s about anticipating what customers might do next.

If a pattern emerges showing that decreased engagement leads to customers unsubscribing from services, you can proactively reach out to re-engage them before they leave.

In the context of Real-Time Data Processing, immediacy is key. This is where data integration tools like Commercient Sync shine because they can seamlessly blend your data from various sources to allow instant responses.

For instance, if a customer abandons their online shopping cart, an immediate follow-up email with a personalized offer might be just the thing you can do to complete the sale.

Lastly, Data Visualization turns numbers and data points into visual stories. It could be a chart showing the most common paths your customers take on your website before making a purchase, highlighting areas where customers spend the most time or often drop off.

Such visual insights make it easier to identify which parts of the website are performing well and which need tweaking.

Unlocking Advanced Benefits with AI in Customer Journey Mapping

Understanding and Anticipating Your Customer’s Needs:

Think about how you can use AI to predict what your customers might need next. For instance, if your customers regularly buy certain items, AI can analyze this pattern and suggest when to send them reminders or special offers. This proactive approach can make your customers feel understood and valued.

Making Your Marketing Efforts Hit the Mark:

AI can help you understand your customers’ interests more accurately. Let’s say you notice a lot of your customers are browsing fitness gear. You can use AI to create targeted ads for these products, increasing the likelihood of catching their attention and boosting sales.

Providing Instant Support When Your Customers Need It Most:

Imagine a customer hesitating at their online shopping cart. AI can immediately detect this and offer help, maybe through a chatbot or a timely discount. This quick response can make a big difference in turning browsers into buyers.

Personalizing Shopping Experiences for Your Customers:

Use AI to tailor the shopping experience based on your customers’ preferences. If you find that a group of your customers often chooses eco-friendly products, you can highlight these products for them, making their shopping experience more personalized and enjoyable.

Guiding Your Business Decisions With Data:

AI doesn’t just process data; it gives you insights for smarter decision-making. For example, if your customers engage more with video content than text, AI will highlight this trend, suggesting that investing more in video content might be a good move for your business.

Inspiring New Product Lines Based on Customer Trends:

 AI can alert you to emerging trends and interests among your customers. If you see a growing interest in home automation products, this could be your cue to explore offering these products, keeping your business ahead of the curve.

Practical Examples and Case Studies of AI in CRM

The integration of AI in CRM systems like Zoho, HubSpot, and Salesforce is not just an upgrade – it’s a revolution in how customer relationships are managed and nurtured.

Zoho’s AI Assistant, Zia: Zoho has made strides with Zia, its AI assistant. Zia can analyze customer data to predict sales trends and even suggest the best time to contact a lead.

Imagine a scenario where Zia notifies you that certain leads are most responsive in the early afternoon, allowing your sales team to optimize their outreach efforts for better results.

HubSpot’s AI-Powered Content Assistant: HubSpot’s AI integration goes a step further with its Content Assistant, which helps in creating more effective marketing content.

Let’s say you’re working on email campaigns; the Content Assistant can suggest the most engaging subject lines or content adjustments based on past customer interactions, ensuring your messages resonate more with your audience.

Salesforce’s Einstein GPT: Salesforce revolutionizes customer interaction with Einstein GPT. This tool can analyze customer data to provide personalized recommendations.

For example, if a customer frequently looks at sports equipment, Einstein GPT can suggest sending them targeted offers or content related to sports gear, enhancing personalization and engagement.

These examples demonstrate how AI in CRM systems transforms customer data into actionable insights, enabling more personalized and efficient customer interactions.

Explore the transformative impact of AI in CRM systems like Zoho, HubSpot, and Salesforce.

By harnessing the power of AI, CRM platforms are not just managing customer relationships; they’re anticipating needs, personalizing interactions, and driving business growth through deeper insights.

Conclusion: Enhancing Your CRM and Customer Journey with AI

The use of Artificial Intelligence in CRM systems, as seen with Zoho, HubSpot, and Salesforce, is changing how we connect with customers. It brings a deeper understanding and personal touch to customer interactions.

But there’s more to enhancing your CRM with AI. The right data integration tools play an important role. That’s where Commercient Sync comes in. It helps you combine data from different sources into one single source of truth, making sure your AI tools have the full picture. This means better predictions and more relevant customer insights.

This combination leads to more accurate predictions and deeper insights into customer behaviors.

With AI and effective data integration like Sync, you’re not just keeping up; you’re moving ahead. You’re making every customer interaction more meaningful and driving your business forward.

Interested in seeing how Commercient Sync can work with your AI-driven CRM? Discover the possibilities for your business today.


If you want to start your journey through CRM/ERP integration success with SYNC, click here to contact us to schedule a free demo.

Is Your Data Integration Failing You? What Can You Do About It

In the age of digitization, businesses are increasingly relying on robust data ecosystems to drive their operations.

Key components of this ecosystem are Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems. These platforms serve as the backbone of a company’s operational and customer data management respectively.

However, when these systems fail to effectively communicate and integrate, it can trigger a domino effect of operational problems that can be detrimental to your business’s performance.

The failure of data integration between ERPs and CRMs, often known as ‘data silos,’ can give rise to a plethora of issues that can severely impede your business’s efficiency, accuracy, and profitability.

For example, inconsistencies in data across these platforms can result in flawed business analytics, which can then lead to misguided strategic decisions.

Addressing such integration issues and more are absolutely essential because it will enable you to achieve your business goals sooner.

Let’s understand in more detail…

Why are Integration Systems Crucial for Modern Businesses?

Creating Cohesive Conversations with Integration

Imagine each of your business systems as a unique language. Your CRM speaks ‘Customerese,’ focusing on sales, marketing, and customer service data.

On the other hand, your ERP communicates in ‘Operationese,’ dealing with finance, inventory, and supply chain information.

However, for your business to thrive, these ‘languages’ must converge and create a ‘lingua franca’—a common, comprehensible language that bridges the gap and ensures a fluid exchange of information.

That’s where integration systems come into play.

It provides a platform for your ERP and CRM systems to ‘talk’ to each other, synchronizing data and processes across your business.

This data integration enables you to have a 360-degree view of your operations and customers, paving the way for informed decision-making and strategic planning.

The High Stakes of Data Synchronization

Without effective data synchronization, you might be dealing with outdated, inconsistent, or even erroneous data across your systems.

Think of data synchronization as the conductor of an orchestra, ensuring all sections perform in harmony, creating a synchronized, beautiful symphony. The same principle applies to your business: harmonized data leads to coherent insights, seamless operations, and a holistic understanding of your customers and processes.

Recognizing a Failing Integration System: Are You Overlooking the Warning Signs?

In the intricate dance of modern business, each operation, each transaction, each decision is a calculated step. The partner leading this dance?

An effective integration system that ties together your ERP and CRM platforms.

However, a failing system can disrupt this dance, turning harmony into chaos.

Decoding the Warning Signs: Illuminating the Hidden Patterns

A failing integration system often operates like invisible ink, revealing its signs only to a discerning eye. Understanding these unique indicators can save your business from spiraling into the vortex of inefficiency:

  • Batch Processing Over Real-Time Integration:

Imagine sending a letter by postal mail instead of an instant message.

Sounds outdated, right?

That’s what batch processing feels like in today’s fast-paced digital world. If your integration system isn’t delivering data in near-real-time, you’re dealing with outdated information, and it’s a sign your integration system may be faltering.

  • Data Overwriting With Each Integration:

Consider writing a book, but every time you sit down to write, you find the previous chapters erased. Frustrating, isn’t it?

If your integration system is overwriting data every time it syncs, you’re losing valuable historical data, compromising your analytics and forecasting abilities.

  • Lack of Bi-Directional Sync:

Picture a phone conversation where you can hear your friend, but they can’t hear you.

This one-sided conversation feels incomplete, much like a unidirectional data flow. A failing integration system might struggle with bi-directional data synchronization, limiting the effectiveness of your data sharing.

Implications: The Domino Effect on Your Business

  • Delayed Decision-Making:
    Imagine planning a road trip, but your GPS updates your location every hour instead of every second.

    Not so helpful for making those crucial turns, right?

    That’s what batch processing does to your business. It slows down decision-making, as you’re always relying on outdated data.
  • Compromised Business Analytics:
    Think about a jigsaw puzzle. Without all the pieces, can you see the complete picture? If your integration system is overwriting data, it’s as if you’re losing puzzle pieces with each sync, skewing your business analytics and impairing your forecasting abilities.
  • Incomplete Customer View:
    Imagine trying to paint a portrait with only half the colors.

    It will never fully capture the subject.

    Similarly, a lack of bi-directional sync can leave you with a fragmented view of your customers, hampering your customer service and relationship management.

Commercient SYNC—The Lifeline for Your Integration System

When the threads that bind your ERP and CRM systems start to unravel, it’s time to bring in the experts.

Enter Commercient SYNC—a powerful solution to all your integration woes.

With an arsenal of unique features, this cost effective revolutionary tool is designed to tackle common failures and rejuvenate your integration system, setting it apart from other platforms.

An Overture to Commercient SYNC: Redefining Integration

As you tread the path of digital transformation, Commercient SYNC becomes your trusted companion.

Think of it as a bridge, a conduit that seamlessly connects your ERP and CRM systems, ensuring smooth data flow and reducing your dependence on batch processing. But it doesn’t stop there.

This platform goes the extra mile to eliminate the hassles of manual data entry, syncing your data in near real-time.

Its flexible, cloud-based nature allows you to adapt and scale your integration needs as your business evolves, ensuring you only pay for what you need, when you need it.

Isn’t it time you experienced integration that keeps pace with your needs?

The Power of Commercient SYNC: Turning the Tables on Common Failures

Integration failures can be daunting. But with Commercient SYNC, you gain a platform that’s not just reactive, but proactive. Let’s unveil the distinctive features that make this tool your knight in shining armor:

  • Near Real-Time Data Synchronization: Gone are the days of waiting for batch updates. Commercient SYNC offers near real-time data synchronization between your ERP and CRM systems, keeping your decisions in sync with the latest information.

What’s more, you have the flexibility to configure this feature when it suits your business, allowing you to manage costs effectively.

  • Preservation of Historical Data: Unlike platforms that overwrite data with every sync, Commercient SYNC respects your historical data. It ensures that every piece of information is preserved, enriching your business analytics and strategic decisions.
  • Bi-Directional Data Flow: Commercient SYNC believes in equal communication. It facilitates bi-directional data flow, ensuring both your ERP and CRM systems are on the same page, offering a comprehensive view of your business operations and customer interactions.

Standing Out in the Crowd: The Commercient SYNC Advantage

What truly makes it a standout solution is its focus on enhancing user experience, reducing manual labor, and its ability to adapt to your growing business needs.

Choosing Commercient SYNC isn’t just about selecting an integration platform—it’s about investing in a cost-effective partner that grows with you, streamlining your operations, and propelling your business towards a future of seamless, adaptable integration.


Making Data Work for You: The Integration Approach

In the 21st century, we find ourselves navigating the tumultuous seas of data, waves after relentless waves crashing against our technological vessels. There is no island of refuge in sight, only an unending ocean of fragmented, isolated data points. But what if we could calm these chaotic waters?

That’s where data integration comes in.

A savior that turns this data onslaught into a harmonious symphony of insights and an organized, understandable, easy to use pattern.

This data “dance” is becoming a popular trend, with more and more businesses across the world adopting it to get a better view of their operations.

In fact, the trend is picking up such speed that, according to Grand View Inc., a market research firm based in California, the data integration market is projected to reach a whopping USD 29.21 billion by 2030.

With this projection in mind, let’s introduce an exciting collaboration ready to surf this swelling wave. Commercient, a global leader in data integration solutions, and Rede Corporativa, a top-notch provider of Zoho CRM services in Brazil, have teamed up.

This partnership combines global know-how and local insights.

Together, Commercient and Rede Corporativa are preparing to tackle the data challenges in Brazil and beyond. This collaboration is not only about navigating the world of data but reshaping it, making the chaotic data landscape a simpler and more manageable place.

Let’s Understand In Detail How Data Integration Helps In Making Things Easier For You –

Embracing Data Integration: Your Route to Simplicity

Unleashing the Potential of Integration

Integration, at its core, is the act of bringing together separate components into a single system. It sounds straightforward, right? But its impact is profound. The magic lies in the simplicity it brings into your daily digital interactions.

Data integration brings together disparate data, whether it’s from different departments within an organization or different digital environments.

Imagine you use several software applications for various tasks: an email client, a project management tool, a customer relationship management platform, a productivity suite, and perhaps even more. Each of these tools has its own database and processes data in its unique way.

Without integration, you’d need to navigate each application separately, which can be inefficient and time-consuming. Data integration resolves this by merging data from these various sources into a single, unified system, giving you a comprehensive view and control over your entire data universe.

Saving Time: The Gift of Integration

How many times have you toggle between different apps or software, searching for a crucial piece of information?

Whether you were hunting for an old email, trying to recall a client conversation, or analyzing product performance, the lack of an integrated data system can cost you significant time.

Data integration can streamline these processes by bringing all information under one roof. Instead of spending precious minutes or even hours sifting through various systems, you can simply tap into your integrated data system to get the information you need almost instantaneously.

The old adage “time is money” is particularly poignant when it comes to managing data.

And Commercient and Rede Corporativa understand this, offering solutions that streamline data processes, reducing the time spent trawling through isolated data pockets.

The Big Picture: Seeing Clearly with Integrated Data

Integration doesn’t just save time; it also gives you a clear, comprehensive view of your data landscape.

Data integration allows you to see the whole picture instead of just fragments of it.

Imagine trying to understand a storyline by reading random chapters from a book – you’d likely end up confused.

Similarly, trying to understand your data landscape from isolated chunks can result in incomplete insights.

But when your data is integrated, you see everything in its entirety.

This makes it easier to identify trends, patterns, and relationships, allowing you to understand your data landscape in a more meaningful way.

Ease of Decision-Making: From Chaos to Clarity

Integration doesn’t just make things easier; it makes you smarter, more informed.

Data-driven decision-making is becoming the norm in both personal and professional contexts.

However, the accuracy of such decisions depends on the quality and comprehensiveness of the data at hand. Data integration supports this by amalgamating all the relevant data, which allows you to have a more accurate and complete understanding of the subject.

Instead of making assumptions based on fragmented data, you can rely on a single, integrated source of information to guide your decisions.

Embracing the Integration Journey

Data integration isn’t a one-and-done process.

It’s a journey that adapts and evolves with your needs and circumstances.

As you incorporate new tools into your workflow or as your data requirements change, your data integration process must adjust accordingly. In this context, data integration becomes an ongoing commitment to efficiency and adaptability.

Integration and Automation: A Power Duo

Remember those repetitive tasks that you carry out on a daily basis?

Integration can automate these tasks, not only saving you time but also reducing the chance of errors.

Integration lays the groundwork for automation by linking systems and data flows together.

Once integrated, repetitive data handling tasks such as data entry, migration, and extraction can be automated, reducing the risk of human error and freeing up your time for more complex, creative tasks. This can lead to improved productivity and more reliable data handling.

And in the heart of São Paulo or on the golden sands of Rio, Brazilian businesses, like others globally, can benefit immensely from automation.

Integration and automation are like samba and bossa nova—distinct, but harmonious when combined.

Unity in Diversity: How Integration Facilitates Collaboration

Working on a team often means everyone uses their preferred tools and platforms, but this can lead to data silos where valuable information is stored separately, creating hurdles for effective collaboration.

Data integration can solve this by creating a unified platform where everyone has access to the same data, fostering more efficient and transparent teamwork.

Unbounded Accessibility: Your Data Anywhere, Anytime

In today’s increasingly digital and mobile world, having access to your data wherever and whenever you need it is crucial.

 Data integration allows for this kind of flexibility.

When data from various sources is combined into a single, cloud-based platform, you can access it from any device with an internet connection, making remote work or mobile operations a seamless experience.

This opens up new opportunities for productivity, ensuring that no matter where you are or what device you’re using, you can engage with your data effectively and make well-informed decisions.

The Scalability Quotient: Growing Along with Your Data

As your business or project expands, the volume of data you handle will likely grow.  

You might incorporate more data sources, handle larger datasets, or need to process data more frequently.

The beauty of an integrated data system is that it can scale with your needs. Integration solutions are built to handle varying data loads, meaning they can accommodate growth without compromising on performance.

So whether you’re dealing with a small data set today or massive data influxes tomorrow, data integration ensures that you’re always ready.

So as your data grows, integration grows with it.

The Fort Knox of Data: Integration and Security

In the era of cyber threats and data breaches, securing your data is more important than ever.

Having all your data in one place doesn’t just make it more accessible to you—it also makes it easier to secure.

An integrated data system can be easier to secure because it creates fewer points of vulnerability.

Instead of implementing security measures for each separate data source, you can focus on securing a single, integrated system. This unified approach to data security can lead to robust protection that shields your valuable data from potential threats.

The Financial Edge: Economic Benefits of Integration

While integrating your data might require an upfront investment, the long-term benefits often outweigh these initial costs.

Think about the time saved when all your data is easily accessible from a single point.

Consider how the reduction in errors, thanks to automated data handling, translates into cost savings.

Reflect on the impact of improved, data-driven decision-making on your business’s bottom line. All these benefits contribute to a strong return on investment for data integration.

What’s Next?

Now that you’re aware of the vast landscape of possibilities data integration presents; it’s time to take a closer look at your business operations and identify areas where data integration could streamline processes, boost productivity, enhance decision-making, and ultimately contribute to your bottom line.

Consider where your data is currently siloed and how bringing it together might reveal insights and opportunities you hadn’t recognized before.

Because: remember, the power of data integration lies in its ability to provide a unified view of diverse information, which can significantly enhance your strategic capabilities.

In the end, Data Integration is a journey.

It’s a journey from data chaos to data clarity, from fragmentation to unity, and from insight to foresight.

But it’s a journey you don’t have to take alone.

With Commercient’s global expertise in Data Integration and Rede Corporativa’s deep understanding of the Brazilian market and a strong hold on Zoho CRM, this journey becomes a collaborative venture.

A venture in which data integration is not just a destination, but a path to an exciting world of new possibilities.

Let’s stride forward on this path together, eager to conquer the uncharted territories of our data-driven futures.


The Future is Here: Exploring AI in HubSpot, Salesforce, and Zoho CRM Systems

Welcome to the future, where AI doesn’t just organize your data – it knows your customer better than you do!

In the dynamic landscape of modern business operations, the advent of Artificial Intelligence (AI) has proven to be transformative. Its integration into numerous domains has reshaped the conventional methods of operation, particularly within the realm of Customer Relationship Management (CRM).

AI within CRM does not merely serve as an automated system for data organization.

Instead, it acts as an intelligent agent capable of predicting customer needs, providing real-time insights, and conducting tedious tasks automatically, all while operating tirelessly round-the-clock.

Notably, not all AI integrations are identical – the implementation, capabilities, and impact differ based on various factors such as the underlying technology, application context, and the specific CRM platform.

The AI Realm

Understanding AI and CRM

Artificial Intelligence, or AI, refers to computer systems or machines that mimic human intelligence. This includes learning (the acquisition of information and rules for using the information), reasoning (using the rules to reach approximate or definite conclusions), and self-correction.

When AI intersects with Customer Relationship Management (CRM), we’re dealing with systems that don’t just passively store and manage customer data but actively analyze, learn from, and utilize this information to improve business operations.

In essence, AI-enabled CRM systems can comprehend complex data, learn patterns, predict trends, and make decisions, much like a human brain would, albeit at a much faster rate and with potentially higher accuracy.

The AI Revolution in CRM

The impact of AI on CRM has been nothing short of revolutionary. Let’s consider its influence across two key areas: customer service and marketing strategies.

In the sphere of customer service, AI allows for a more personalized approach. By analyzing a customer’s interaction history, AI can predict their needs, preferences, and potential problems before they even surface. This can translate to customized recommendations, proactive service, and a smoother customer experience. Think of it as having a personal assistant for each of your customers, one that knows what they want before they even do.

Meanwhile, in the realm of marketing strategies, AI opens the door to advanced data analysis and prediction models. It can process vast amounts of data to uncover trends and patterns that would be impossible for humans to discern manually.

This empowers businesses to fine-tune their marketing efforts, optimize their sales process, and make more informed decisions. In other words, AI can turn a mountain of seemingly random data into a roadmap towards successful marketing campaigns and sales strategies.

Unveiling the AI Troika – HubSpot, Salesforce, and Zoho

A. Journey to the Hub of Success – HubSpot

Content Assistant: HubSpot’s AI-powered Content Assistant offers an advanced way to generate impactful content.

This intelligent tool integrates with HubSpot’s product suite, enabling users to switch between manual and AI-led content creation.

With the capability to produce copy for various content types – from blogs and social media posts to marketing emails – the Content Assistant enhances both content quality and creation efficiency.

ChatSpot: The ChatSpot bot represents another significant AI integration within HubSpot’s CRM system.

This conversational bot is designed to maximize productivity for sales, marketing, and service professionals. With chat-based commands, users can rapidly execute tasks in HubSpot.

From creating new contacts to bypassing the need for manual data entry, ChatSpot transforms the CRM experience, delivering speed, convenience, and increased operational efficiency.

B. Sailing with the Force – Salesforce

Einstein GPT: Salesforce enhances its CRM capabilities with the innovative Einstein GPT.

As an embedded intelligence layer within the Lightning Platform, Einstein GPT brings AI technologies to every workspace, empowering users with smart tools right where they work. It provides a robust set of platform services, allowing admins and developers to build smarter apps and customize AI to meet unique business needs.

By enabling customization, Salesforce ensures that its AI tool is adaptable, personalized, and responsive to individual business requirements.

C. Zooming Past with Zoho

Zia: Zoho’s Zia is an AI companion that redefines CRM management.

Equipped with advanced AI capabilities, Zia performs a multitude of tasks intelligently. These include retrieving necessary information, taking dictated notes, predicting the outcome of sales activities, identifying anomalies, and automating mundane tasks.

By managing these tasks, Zia frees up time for users to concentrate on strategic decision-making and customer engagement.

This multifaceted functionality transforms Zoho’s CRM from a simple management tool into a powerful operational asset.

The Ultimate Showdown – HubSpot, Salesforce, or Zoho?

CriteriaHubSpotSalesforceZoho
Ease of UseHubSpot’s AI tools are seamlessly integrated and intuitive, requiring a minimal learning curve.Einstein GPT is accessible within the usual workspace, but may require technical knowledge for advanced use.Zia is designed as a user-friendly companion that helps manage CRM tasks with minimal technical expertise.
CustomizationHubSpot offers some flexibility (i.e., toggling between manual and AI content creation) but lacks extensive customization.Salesforce’s Einstein GPT allows high-level customization aligning AI functionalities with unique business needs.Zia provides a wide array of functionalities but lacks the extensive customization options seen in Salesforce.
Predictive AnalysisHubSpot’s AI contribution to predictive analysis is not as significant as Zoho or Salesforce.Einstein GPT leverages vast data sets for predictive analysis, providing valuable business insights.Zia stands out with its ability to predict sales activities’ outcomes and detect anomalies, aiding in trend anticipation and pre-emptive issue resolution.

The Takeaway

The incorporation of AI into CRM is not just an upgrade – it is a fundamental shift in how businesses interact with and understand their customers.

  • Making the Choice

Selecting the right AI-enhanced CRM is a task that should be rooted in your company’s unique needs. Understanding the requirements, technical capabilities, and strategic objectives of your organization is critical to making an informed decision.

  • Future Gazing

    As we delve deeper into the digital era, the question no longer revolves around whether AI will revolutionize CRM. That revolution is already underway. The real question is whether your business is prepared to embrace this change.

As AI continues to permeate CRM, its ability to predict trends, personalize customer interactions, and automate tasks will only become more sophisticated and integral to business operations.

As this digital revolution accelerates, we find ourselves not at the end, but at the very beginning of an exciting journey. So, fasten your seat belts, because the race into the AI-driven future of CRM is on!

We encourage you to add your insights to this conversation.

Feel free to share this post within your network. Your perspective is a crucial part of this ongoing discourse and we’re excited to hear from you!


5 Technology Trends In The Cards For 2020

Any successful company knows that the only way to stay in business is by adapting to change. To resist advancements in technology is to hamper your own business’s future. If you’re looking at getting a headstart on your competitors why not consider implementing some of the below technology trends.

Digital Twin

Digital Twin Gif

A digital twin is a digital clone of something living or non-living physical in the virtual world. Examples can include a virtual model of a process, product, or service. A digital twin can exist simultaneously with its twin in the “real world”.  

Benefits of a digital twin:

  • Quality control, 
  • Improvement & Optimizations of systems.
  • System diagnostics
  • Monitoring
  • Prediction of production outcomes 

Having a digital twin allows one to monitor the twin system, analyze data and resolve any issues found without it affecting the actual physical entity. During a simulation, one can prevent downtime, develop new opportunities, and plan for the future. Other benefits can include improvement in customer service, by better understanding the customer needs, upgrade existing products, operations, and services. Digital twins require an initial investment in machinery and software as well as any advancements in the future.  

Machine Learning

Machine Learning Gif

Machine learning is the ability of computer systems to perform a task without explicit instructions, this is achieved by using algorithms and statistical models. Machine learning allows companies to analyze massive quantities of data. It goes without saying that a machine will not experience “Human-error” and therefore will deliver faster, more accurate results that can be used to identify profitable opportunities or dangerous risks.

Time spent on manual data entry can now be implemented by employees on tasks that add value to the business. Once calibrated correctly machine learning will be able to run manufacturing processes with very little human interference.  Some companies are confident enough in their Machine Learning to allow them to make decisions without “human-error” regarding operations. AI is able to operate other technologies that increase automation in business.

Machine learning can help businesses predict customer behaviors and purchasing patterns. With this information, you (or the machine) can provide the best possible offers to targeted customers. By analyzing customer behavior machine learning can improve customer loyalty. Ensure superior customer experience by assigning the customer to the most suitable customer service executive or use predictive algorithms to provide customers with suggestions of products they should enjoy.

Data Protection

Data Protection Gif

Year after year your company generates bytes upon bytes of data. Data protection now more than ever is of the utmost importance. 

“Data. Specifically data storage, analysis, and security. We generate an incredible amount of data across Lockheed Martin, and we’re always finding ways to put it to work more efficiently. We’re also developing new ways to protect and encrypt valuable data in space. Many companies are talking about data, and each year we see more wins – and losses – when it comes to data.” – Rick Ambrose Executive Vice President of Lockheed Martin Space

Commercient takes data protection very seriously and we have taken a stance to protect an individual’s data by ensuring enhanced security for individual data at rest, plus encrypted data in transit. Additionally, we conduct routine data audits using data processing logs to ensure that the data we process is secure. We’ve also developed systems to prevent data breaches. Recently we have implemented data deduplication, which removes redundant copies of data to reduce the storage capacity required for backups.

AI

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Artificial Intelligence is intelligence demonstrated by machines that mimic the cognitive functions of humans. 

In the future, all communications with customers will all be dealt with by AI smart enough to pass the Turing Test. An AI won’t become overwhelmed by an irate customer, it will be able to deal with any hurdles in a quick, calm, and professional manner. 

Unlike humans who have pesky needs that need to be dealt with on a daily basis, an AI can work 24/7 without rest or nourishment. This can come in handy if your company boasts having customers all over the world, who require assistance at any time.       

So how does a company actualize AI? 

“You need a lot of data to train AI to do that… if you don’t have that data you’re not going to be able to build an AI system,” Henry Baltazar is a Research Vice President for the Storage Channel at 451 Research. 

Many companies struggle with siloed data, especially between ERP & CRM systems. For an AI system to learn and adapt in needs easy access to all the data your company has accumulated thus far. Integrate your ERP & CRM Data with Commercient SYNC.

Hologram Technology

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A Hologram is no longer a piece of future tech you only see in Sci-Fi movies. A Hologram is the three-dimensional presentation of light scattered from an object.  

As previously discussed companies are generating more and more data, but where does one store it all? Holograms are capable of recording pure data, they have the potential to store absurd amounts of information. Prototypes can store over 4.4 million individual pages on a disc. Holographic memory offers the possibility of storing 1 terabyte of data in a sugar-cube-sized crystal. Holograms offer a unique form of long-term security, media stability, and reliability. Three-dimensional data storage will be able to store more information in a smaller space and offer faster data transfer times. 

As you can see above many of the new up and coming technology trends rely on data. Having all of your data in one place not only makes it easier for you to implement new technologies, but it benefits your company in multiple different ways. Discover how Commercient SYNC can benefit you, Contact Us.  

Cutting-Edge Business Tech Predictions For 2020

Our society is constantly being augmented by data technology. This cycle of renewal and change is essential to every growing economy. The only way to go from rags to riches is to keep up with the rate of change. If we want to empower ourselves as entrepreneurs, we need to take a holistic view of leading trends. Future-proofing your business starts with learning as much as you can about the innovations coming your way. Stay ahead of the curve with us by exploring some of the most influential tech predictions for 2020. 

  1. Mobile Payment Ecosystems: 

Online shopping has steadily gained public trust and traction over the last decade.

E-Commerce has grown more efficient and trustworthy with mobile-intuitive websites and one-click pay options. Business benefits of apps like Sync2Pay include direct processing of mobile payment straight into your CRM or E-Commerce system. No external reconciliation or manual data entry is needed to keep track of your revenue. Mobile CRM apps like Salesforce also give your reps the freedom to collect customer information when they’re out in the field. This enables faster conversions and fewer missed leads. 

The next step in the evolution is a completely cashless and cardless consumer experience. Apple Pay, Snap Scan and Google Wallet will increase their dominance when it comes to creating virtual pay-points. This means we’ll be seeing more of the quaint QR-code in months to come. As we watch payment apps become more prolific, expect stronger competition amongst gatekeepers of these online transactions. Banks, telecoms and credit card companies are just some of the processing parties who will be vying for a slice of the pie. 

  1. AI as a Service:

Whilst there are fears of redundancy within the human workforce, a robot isn’t likely to steal your job. Well, not within the next year anyway. AI is a boon for business because of its ability to handle large scale computations. Machine learning can process massive batches of customer data, fast. The result is a risk reduction in decision-making systems. More companies will combine Software as a Service business model with AI. Thus, creating greater accessibility to processing-heavy services, at a reduced cost. Fore-runners like Google, Amazon, and Microsoft are already offering machine-learning capabilities and training materials to the masses for a subscription. Retail sector benefits include big data processing for predictive modeling. Consumer trends can be mapped and efforts wisely directed in CRM based on key demographics. But forget the theory. This is how improved ERP data access can practically transform the efficiency of a cloud-based CRM. No costly upgrade. No compatibility hitches. Commercient SYNC helps businesses streamline sales and customer service, increase customer satisfaction, and drive profitability. Within CRM, your sales team will have access to ERP information such as customer information, sales history, invoicing, terms, serial numbers invoiced, inventory, A/R information, multiple ship-to addresses, and more.

Contact us today to put your business at the forefront of customer innovation.

  1. Nano-technology Business Ventures: 

Think about the size of an atom. Now divide that by ten. As hard as it is to imagine this is the minuscule scale dealt with in nano-tech production. Of course, the precursor to this booming business is the 3D printer. With a vast array of applications from food production to medical science, the scope for nano-tech start-ups is huge. This technology is known for creating smaller, more robust and affordable machine components that ultimately streamline manufacturing processes. This lowers demands on energy consumption and raw materials. The global focus is set to hone in on this topic at trade shows in Tokyo and France next year. These are some of the nano-tech functions that will be exhibited:  

  • creating wound-healing devices 
  • manufacturing parts for commercial drones 
  • assembly of medical fitness wearables
  1. Smarter hackers:

With the ubiquity of E-Commerce comes an increased need for data protection. Personal data is vulnerable to these transactions so security is crucial in every online consumer experience. Like the superbugs allegedly spawned by our obsession with antibacterial substances, hackers have become more resilient. The good news is that there’s no end to the one-upmanship. Security systems will continue to deliver preemptive strikes to data theft and network breaches. Fortunately, ERP and CRM integration apps create a single database that can be backed up and password protected. Additionally, you can create different levels of accessibility to the same repository, each with its own password. No need to save confidential customer data onto individual documents that live outside the security of your ERP system.

What To Look Forward to From Commercient in 2020

In 2020 Commercient plans to continue with the rapid expansion and moving on to bigger and better things. Here is a small taste of what’s to come.  

Artificial Intelligence

In 2020 Commercient will be extending the use of Artificial Intelligence not to only streamline SYNC processes such as data deduplication but also to drive the creation of an AI Sync engine that will autonomously build integration between products based on learned connections. Armed with an Oculus headsets and our virtual reality platforms, Commercient’s foray into 4th generation technology is what keeps Richard Jenkins, Co-Founder and Chief Technology Officer, motivated and excited to begin each day. His vision and enthusiasm motivates each person at Commercient to be a technologist.

The AI initiative includes:

  • Guided Commercient Sync implementation in virtual reality using Amazon Sumerian. 
  • Speech interaction during the Commercient Sync implementation using Amazon Lexbot in conjunction with Sumerian. 
  • Humanlike speech generated using Amazon Polly for combinations of 5 CRMs, and 85 ERPs in 5 languages to be used in conjunction with Sumerian and Lexbot.

“2019 is the awakening of AI in integration. 2020 is the year AI begins to influence integration projects in order to achieve the largest cost savings and Commercient will pass those cost savings on to the customers.” – Richard Jenkins CFO at Commercient.  

More Apps & Exclusive Offers

We will be producing more apps for Salesforce, Microsoft, Zoho, Sugar, Mulesoft, and HubSpot.

A SAPB1 app will become available in the Microsoft Appsource. Exact Online will be available soon in the Zoho Marketplace.  Also next year we will have an exclusive offering for Salesforce Manufacturing Cloud. The Manufacturing Cloud is a specific Salesforce CRM created for manufacturers. It allows manufacturers to combine sales and operations, consolidate account planning and forecasts, and deliver greater business clarity. 

In February and March, Commercient will be speaking at Salesforce’s offices in Chicago and Colarado.

Commercient’s Integration With HubSpot

We announced our partnership with HubSpot in late 2019. In 2020 our integration with HubSpot will continue to grow. Watch the space as we plan on connecting multiple ERPs with HubSpot.  

With Commercient SYNC, the #1 data integration platform for sales, you can now integrate HubSpot CRM with Sage or QuickBooks to help enhance your sales, marketing, and customer service. Integrating HubSpot CRM with Sage or QuickBooks desktop is a powerful way to streamline daily processes and save valuable time and resources throughout your organization.

Commercient’s SYNC makes it possible for you to see your QuickBooks or Sage data in HubSpot CRM. The data integration app keeps you up-to-date with changes made in QuickBooks or Sage ERP and HubSpot CRM system simultaneously.

Continued Charity

In 2020 Commercient will continue with the pledge 1% promise and continue with the contributions to the World Wildlife Fund (WWF). We are also working on even further eliminating our carbon footprint as a company, and lastly but most importantly maintaining our company culture as the company continues its rapid growth.

In 2020 our customers will remain at the heart of Commercient. Our renewed efforts to deliver exemplary service will drive the customer experience in 2020. Management has worked tirelessly to deliver state of the art project dashboards, streamlined onboarding, and implementation, as well as support that is global and fast. The goal is to keep making Sync implementations faster, simpler and even more responsive. 

On this note, Commercient wishes our customers, our staff and our partners a healthy, prosperous new year filled with joy.

Discover AI at Dreamforce 2019

Meet Einstein at Dreamforce 2019. No Salesforce hasn’t reanimated the theoretical physicist as a late Halloween prank. Einstein is the Salesforce AI application that absorbs and processes information with an automation capability. Introduced in 2017, it delivers accurate predictions and in-depth understandings of customers. This results in suggestions that are customized to customer’s unique needs.

Commercient will be at Dreamforce, and you can meet the Executive Team to explore how SYNC enhances Salesforce technology connecting it to your ERP. There are new, exciting changes coming up regarding AI and VR for customer experience, so schedule your meeting to find out. 

Benefits of AI

Why are industry leaders are implementing their own Artificial Intelligence? 

28% of organizations that leverage AI find it useful in data security. 24% of AI use cases use real-time analytics to find fraudulent transactions, product offers, dynamic pricing, and more. Another 24% of companies create personalized data visualizations and dashboards with the help of AI. 23% find that  AI and machine learning can analyze data, see patterns and predict outcomes. Another 23% of use cases discovered AI can predict sales and revenue. The final 20% of 600 executives surveyed by TIBCO adopt AI for personal security.

In the future, all communications with customers will be dealt with by AI smart enough to pass the Turing Test. An AI won’t become overwhelmed by an irate customer, it will be able to deal with any hurdles in a quick, calm and professional manner. Unlike humans who have pesky needs that need to be dealt with on a daily basis, an AI can work 24/7 without rest or nourishment. This can come in handy if your company boasts having customers all over the world, who require assistance at any time.       

Some companies are confident enough in their AI to allow them to make decisions without “human-error” regarding operations. AI is able to operate other technologies that increase automation in business. WorkFusion is a company that offers AI-driven automation to businesses wishing to automate operations and upgrade customer experience.

How to actualize AI

“You need a lot of data to train AI to do that… if you don’t have that data you’re not going to be able to build an AI system,” Henry Baltazar is a Research Vice President for the Storage Channel at 451 Research. Many companies big and small struggle with siloed data, especially between ERP & CRM systems. For an AI system to learn and adapt in needs easy access to all the data your company has accumulated thus far and will gather in the future. With your ERP and CRM systems integrated with Commercient SYNC, you’ll free your company’s vital data, and have a 360-degree view of sales and marketing. With Commercient you can view important ERP data directly in CRM, including customer information, sales history, invoicing, terms, A/R information, serial numbers invoiced, inventory, multiple ship-to addresses, and more. Integration is an important step in AI implementation. Contact Us to discover the best solution to connect your two systems.

There is no need to be intimidated by the thought of implementing your own AI. With Salesforce’s myEinstein you can create your own custom AI-powered apps. Leverage your Salesforce data and solve your unique business challenges. Commercient integrates Salesforce with +85 ERPs with our unique data integration apps.

How Industry 4.0 Is Shaping New Business Models

We live in a connected society that makes the most out of technology. Industry 4.0, the fourth industrial revolution brings with it an ocean of possibilities fueled by technological advancements such as interconnectivity, automation, big data, machine learning, real-time data and more. Examples are a GPS system that helps you get to your destination, virtual assistants such as Siri or Alexa, or even Netflix recommendations.  

The concept of Industry 4.0 refers to machines and products fully connected and exchanging data to digitize the sales cycle and other business operations.  

In this digital era, disruptive technologies such as the Internet of Things (IoT), robotics, virtual reality (VR) and artificial intelligence (AI) are changing the way businesses create products and internal solutions, which were hard to envision decades ago. It’s no longer a matter of when, but how quickly you are going to integrate this technology into the way you do business to remain competitive. 

A recent study shows that only 14% of executives are highly confident that their organizations are ready to fully harness the changes associated with Industry 4.0.

Every company is different, but they all have one need in common. With digital transformation, the sales cycle also changes. Every business faces the challenge for real-time insight across processes, product and client engagement. 

That’s why you should consider Industry 4.0 as your best ally. However, that alone won’t do the trick. At the end of the day, it’s about to revolutionize the way your entire business operates and it will result in the scrapping of some old habits within the workforce.

The key Industry 4.0 technologies that transform businesses 

The Fourth Industrial Revolution or Industry 4.0 is in full swing. According to Salesforce, these are some technologies that you should be integrating into your business operation in order to be more valuable and transform the way you interact with customers:

Artificial Intelligence (AI): Forget about tedious workflows. AI is used in many ways, from obtgaining insights about your sales history, to predicting future customer behavior. Even more so if you understand the benefits of combining Artificial Intelligence with your current CRM software. With an AI-powered CRM such as Salesforce’s Einstein and Zoho CRM’s Zia, you will learn from past decisions and historical patterns to score the best leads for sales. You can also increase customer engagement as this technology helps you to get an emotional insight during the sales cycle. 

Virtual reality (VR): This technology offers unique experiences merging the physical and virtual worlds. Also, it will bring you closer to your customers. For example, an app that allows users to experiment with products before buying them will help to secure a sale. By offering them a personalized experience you can increase customer loyalty.

Robotics: This technology is changing traditional production relationships among suppliers, vendors, customers, and also between machines and humans. Automated robots increase business efficiency by learning from humans’ decisions. Machines are already transforming sectors such as healthcare and finance in which error-free activities are crucial. Machines are also great for taking care of some repetitive tasks, but automation won’t take away all jobs. This technology is making workers more efficient rather than replacing them. The human + machine is the winning combination that will make your business thrive.

Internet of Things (IoT): Nowadays it is imperative to have everyday devices connected to the internet and each other. A great advantage for companies is that they can collect customer data from these connected products. They allow businesses to learn how consumers use products or what they’re really looking for in order to launch more targeted marketing messages and shorten the sales cycle. IoT assisted production is already been used by companies such as Siemens, Airbus, and Cisco. 

Benefits of adopting an Industry 4.0 model for your business

The merging of technology and business is what can set you apart from your competitors. Benefits such as improved efficiency, lower costs, higher revenues, and innovation are significant. Therefore the importance of understanding how Industry 4.0 will help you seek new sales opportunities. 

Better supply chain management and optimization. Industry 4.0 gives you greater insight and data visibility across an entire supply chain. It also affects how products are customized, where they are made and how they get to us. For example, technologies like 3D-printing allow manufacturing companies to print their own parts, which can do wonders to improve product quality at a lower cost and faster than traditional processes. 

Reduce costs. Once automation and intelligence are built into products and sales processes, investments will pay off. Higher levels of automation results in less wasted materials and more efficient operation.

Become a consumer-centered business. Companies that monitor real-time data available with Industry 4.0 can give customers better service. It’s recommended that you also rely on a powerful ERP and CRM integration such as Commercient SYNC to be able to provide exactly what the customer wants and keep them happy.

Transform your business into a “smart factory”. According to Forbes, Industry 4.0 introduces what has been called the “smart factory.” In which cyber-physical systems (computers and networks) monitor the physical sales processes and make simple decisions on their own and become as autonomous as possible. This will make your company an evolved business that adapts to new demands. 

The positive impact of the above-mentioned technologies can have on your business is undeniable. Is your company ready to make the most out of those changes? Let’s talk about how connecting your ERP with your CRM can get your business into Revolution 4.0.

Why Artificial Intelligence Integration In CRM Is The Future For Your Business

Artificial Intelligence is all around us. Perhaps the concept still comes as new to some, but it already has a huge impact in your daily routine. When you contact Uber, Alexa, Amazon or the voice assistants on your smartphone like Siri, Artificial Intelligence (AI) technology works to make life easier for you. Who hasn’t search Netflix to find recommendations to watch a movie? AI algorithms have definitely helped influence your decision about what to watch next.

Businesses have been using AI to boost the decision-making process. Some examples are online customer support, intelligent personal assistants, or process automation.

The use of Customer Relationship Management (CRM) software is growing, as well. The value of providing a better service for consumers helps guide a business. It is estimated that 2019 will bring an increase in spending on CRM as companies realize the importance of not just knowing, but understanding their customers. And according to the trends for 2019 (per Medium.com), CRM systems have evolved and integrated AI technology to improve the customer experience.

There is real value of real-time data for your business, and there are many advantages of having a powerful CRM system connected to your ERP. This can be accomplished through a data integration app such as Commercient SYNC, the #1 data integration platform for sales. Therefore, your business will receive a treasure trove of valuable information.

But you might think: Where does the need of using my current CRM with AI come from?

When Artificial Intelligence and CRM meet, the result is a match made in heaven. And here’s why.

It is estimated that by 2021, an additional $394 billion in revenue could be gained from Artificial Intelligence adoption in CRM activities in the United States (Statista.com). There are many new developments in CRM software, such as face and voice recognition. Salesforce’s Einstein and Zoho CRM’s Zia are two examples of an AI-powered CRM that uses voice commands to access information.

In addition, as a company grows, collecting, storing and providing data can become a huge task, and your clients won’t wait around for you to offer them exactly what they’re looking for. Nowadays, CRM needs the support of Artificial Intelligence to achieve a more efficient data management. Even more so when less than 0.5% of all data is being analyzed and used, according to Forbes.

But with digital transformation and improvements in technology, AI assists businesses with finding new customers and keeping the loyal ones happy.

The Benefits of Combining Artificial Intelligence with CRM

Integrating these two technologies delivers more predictive and personalized customer information in all areas of your business. Here are some reasons why you need to start thinking about an AI-driven CRM.

  1. Virtual assistants and bots. Is time to forget about tedious workflows, and speed up the sales cycle by using technology to interact with your customers or schedule meetings. You can also improve lead generation by having more accurate marketing campaigns. Integrating AI into CRM can also automate customer reports, emails, data capture, and more. This helps you avoid the risk of human errors in your everyday tasks and administrative duties.
  2. An AI-powered CRM will be able to learn from past decisions and historical patterns to score the best leads for sales. Artificial Intelligence will also be able to predict future customer behavior. How? AI is very helpful when it comes to analyzing customer’s emotions by a simple phone call, in order to establish strategies that will increase the engagement. You will be able to connect with the customers on an entirely new level, because you will give them exactly what they want, when and how they want it.
  3. Segmenting customers becomes easier. AI won’t take away jobs, but will actually help team workers to be more productive. You won’t need to worry about manual data entry or the time it takes to look up information, for example. Having intelligent algorithms will help you segment customers easily. Imagine an automated segmentation that will assure your message to be delivered to a specific group of potential customers.
  4. Increase customer engagement with AI-driven CRM. This technology can help you as well to get an emotional insight from the customer. Image recognition and sentiment analysis are two powerful reasons why an AI-enabled CRM is the future for your business. Don’t risk your qualified leads. AI can help you understand a customer’s satisfaction in real-time. Once you have this valuable insight, it’s easy to take action and identify problems. Essentially, AI will be able to better read the customer’s intentions.
  5. Close more deals, learn from your mistakes. AI-based CRM can study different scenarios where sales are most successful, and where deals were rejected. For example, an AI algorithm can do wonders for your price-optimization. This intelligence can tell you what the ideal discount rate should be for a proposal, ensuring that you’re most likely to win the deal, per Harvard. It’s no secret that businesses struggle to identify which buyers are more likely to come back and buy more. Instead of spending money marketing to those who won’t close deals, target the ones who will. How is this possible? AI algorithms can gather historical information from a client.

As you can see, Artificial Intelligence isn’t something you’d see in a sci-fi movie or TV show. Businesses are already taking advantage of IS, and you shouldn’t be left behind. AI makes it possible for companies to evolve to a more efficient and powerful CRM. Remember to choose the best tools that suit your needs.

Let Commercient SYNC data integration help you make the right decision to take your business to the next level. Are you interested to see how? Watch this video.
Are you ready to bring the power of AI, and make it work together with your CRM and ERP software? Contact us today.