Laundry. It’s something we all do but don’t give much thought to beyond the different techniques we all use. We either have a washer and dryer at home, or we go to the laundromat. But we can ask, who makes it all happen? Girbau North America, that’s who. Girbau delivers the total laundry solution to vended, on-premise, multi-housing and industrial laundries throughout North America. Thanks to Commercient and Salesforce Enterprise, they could modernize their overall business processes.
Girbau North America, originally Continental Girbau, was established in 1995 as the North American subsidiary of the 56-year-old, commercial laundry equipment manufacturer, Girbau Group, headquartered in Vic, Spain. It’s a family-owned business that prides itself on customer care as their slogan says “Our Mission is Your Success.” Their trademark reflects what matters most to them — their customers whether it be distributors or end-users.
If you want to offer the best, you have to have the best. And as it stood, their software systems were sadly not up to the task. First off, they had to modernize their sales processes and their lead management. To do that, Girbau North America implemented Salesforce Enterprise, the #1 cloud CRM in the world. And it worked like a charm!
But then they ran into a new problem.
How to Free the Data with Commercient SYNC
Only a few members of the sales team at Girbau North America could access the data within Microsoft Dynamics GP. So how could they fix that? That’s where Commercient SYNC comes in, which is the #1 data integration platform for sales, and in that way they could finally free their data.
Thanks to Commercient, Girbau freed their ERP / accounting data, and the sales team was able to access important Microsoft Dynamics GP data directly in Salesforce Enterprise. Things like customer information, sales order history, accounting records, invoicing, and much more. Data that could take their customer service to another level.
“SYNC integration has been great,” said Pam Kuffel, Director of Strategic Business Efficiencies and Solutions, Girbau North America. “Previously, our sales team would tell a customer, ‘Hey, I’ll call you back, I gotta talk with our accounting, our customer care department.’ Now they have immediate access to the right information.” This helped improve how they take care of their customers.
Thanks to the SYNC, Microsoft Dynamics GP data can also help to keep all departments in the loop, from sales, accounting, customer care, to finance. Everyone can access the necessary information when they need it. This avoids unnecessary delays and makes the process much more expedient.
Which in the end, it’s exactly what you want.