“We can see what product categories are selling and where the opportunities are, thanks to SYNC.”
– Harrison Sivewright, Manager at Southern Wire
The team at Southern Wire utilizes SAP Business One for accounting and operations, and helped with digital transformation of their processes by leveraging Salesforce Enterprise. It streamlines how they manage leads, customers, opportunities, and more.
To help get a full view of sales, customers, and marketing, the company chose Commercient SYNC, the #1 data integration platform for sales, to connect their SAP Business One and Salesforce data.
Southern Wire can access important SAP Business One data in Salesforce Enterprise, thanks to Commercient SYNC, including customer information, accounting, orders, invoicing, terms, territory, inventory, price levels, quote header & detail, and more.
Additionally, new and updated accounts and new sales orders and contacts created in Salesforce are SYNC’d to SAP Business One, which saves time by eliminating double data entry and ensuring accuracy.
“SYNC gives us visibility of SAP data in Salesforce, which is very helpful when our sales team is on the road,” said Sivewright. “We used to print reports before a road trip, but now we see invoices and orders in Salesforce on our phones. It’s much more flexible.”
Read the full customer success story.
About the Company
Southern Wire is a family owned and operated company, with manufacturing facilities in Perth and warehouses in all Australian capital cities. They offer an unrivaled range of superior farm fencing products and solutions.
- Challenge
- Leverage a state-of-the-art CRM solution
- Data between SAP Business One and Salesforce remained siloed
- Create a CRM to ERP data integration
- Solutions
- Salesforce, the world’s leading cloud-based CRM
- Commercient SYNC, the #1 data integration platform for sales
- Commercient’s Phase 2 SYNC
- Results
- Southern Wire digitally transformed their sales processes
- The sales team can easily access SAP Business One data in Salesforce, which is convenient when on the road
- New accounts, sales orders, and contacts created in Salesforce are SYNC’d to SAP, saving time
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