Brand Identity
Commercient is an AI-first data platform connecting ERP, CRM, and eCommerce systems for businesses since 2001. Our name and mark represent that work, and should be used consistently across all touchpoints to maintain brand recognition and trust.
Primary logo
Our logo is an "C"-shaped ring paired with the Commercient wordmark. There are color variants of our primary logo, and a shorthand variation of our logo that exists for smaller and less formal applications. There is more information about these below.
Logo color variations
There are 2 alternate variants of our primary logo, with Reversed used on navy and graphite. One Color is reserved for placement over photography or a non-brand approved dark ground, where the full color lockup loses contrast.
Logo on color
The Commercient logo adapts automatically to stay legible across any background color. Use this tool to see how it behaves, switching between the variants, based on contrast.
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Primary Symbol
Our symbol is a powerful way to show Commercient in smaller, more impactful places.
Reversed Symbol
A reversed version exists, for when we need to place our symbol on navy or graphite backgrounds.
Contained Symbol
The contained symbol is reserved for use on photography or non-brand background colors.
Partnership banners
Our Solutions Partner banner can used by partners to show an approved partnership on their own site or materials.
An alternate version exists for our dark colorway.
Brand colors
#19A4D0
#FDFBFB
#444444
#071A31
