Connect BigCommerce to Microsoft Advertising
Trigger an automatic workflow in Microsoft Advertising the moment something happens in BigCommerce. Commercient Pulse handles the handoff in real time.
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Most popular BigCommerce + Microsoft Advertising Pulses
When a new order is placed in BigCommerce, Pulse automatically creates a new Ad Lead in Microsoft Advertising.
When a customer account is created in BigCommerce, Pulse automatically creates a new Ad Lead in Microsoft Advertising.
When a product's stock changes in BigCommerce, Pulse automatically creates a new Ad Lead in Microsoft Advertising.
When a keyword's performance changes in Microsoft Advertising, Pulse automatically creates a new Order in BigCommerce.
When a new conversion is recorded in Microsoft Advertising, Pulse automatically creates a new Order in BigCommerce.
When a campaign budget threshold is hit in Microsoft Advertising, Pulse automatically creates a new Order in BigCommerce.
*Pulses may vary based on your platform specifications
Why Commercient?
With Commercient, you can automate everything from a single webhook trigger to complex, multi-system event flows.
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About BigCommerce
BigCommerce is an e-commerce platform used to manage online storefronts, products, orders and customers.
About Microsoft Advertising
Microsoft Advertising is a digital advertising platform used to manage ad campaigns and audience targeting.
Frequently asked questions (FAQs)
A Pulse workflow starts from a specific event in BigCommerce, such as an order is refunded, and runs a single defined action in Microsoft Advertising each time that event fires. Exact triggers and actions are configured per workflow.
Yes. Pulse listens for the event in BigCommerce and pushes the update to Microsoft Advertising as soon as it happens, rather than waiting for a scheduled batch sync. Typical delivery is near-instant, depending on the source platform's webhook or event support.
Yes, though it runs as a separate one-way workflow in the other direction. Commercient can set up a second Pulse trigger so that when a campaign budget threshold is hit in Microsoft Advertising, the update flows back into BigCommerce automatically.
Pulse workflows are event-driven, so they react as soon as BigCommerce emits the triggering event. Reaction time is typically within seconds, depending on how quickly BigCommerce delivers the event.
No. Pulse workflows are configured, not coded. Commercient sets up the trigger in BigCommerce and the matching action in Microsoft Advertising for you, so no in-house development work is required.