Connect Azure Active Directory to Customer.io
Trigger an automatic workflow in Customer.io the moment something happens in Azure Active Directory. Commercient Pulse handles the handoff in real time.
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Most popular Azure Active Directory + Customer.io Pulses
When a sign-in risk is detected in Azure Active Directory, Pulse automatically creates a new Campaign Event in Customer.io.
When a group membership changes in Azure Active Directory, Pulse automatically creates a new Campaign Event in Customer.io.
When an access review completes in Azure Active Directory, Pulse automatically creates a new Campaign Event in Customer.io.
When a customer triggers a tracked event in Customer.io, Pulse automatically opens a new User in Azure Active Directory.
When a campaign message is sent in Customer.io, Pulse automatically opens a new User in Azure Active Directory.
When a customer enters a segment in Customer.io, Pulse automatically opens a new User in Azure Active Directory.
*Pulses may vary based on your platform specifications
Why Commercient?
With Commercient, you can automate everything from a single webhook trigger to complex, multi-system event flows.
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About Azure Active Directory
Azure Active Directory is a security and compliance platform used to manage identity, access and risk.
About Customer.io
Customer.io is a marketing platform used to manage campaigns, email and lead generation.
Frequently asked questions (FAQs)
A Pulse workflow starts from a specific event in Azure Active Directory, such as a new user is created, and runs a single defined action in Customer.io each time that event fires. Exact triggers and actions are configured per workflow.
Yes. Pulse listens for the event in Azure Active Directory and pushes the update to Customer.io as soon as it happens, rather than waiting for a scheduled batch sync. Typical delivery is near-instant, depending on the source platform's webhook or event support.
Yes, though it runs as a separate one-way workflow in the other direction. Commercient can set up a second Pulse trigger so that when a customer enters a segment in Customer.io, the update flows back into Azure Active Directory automatically.
Pulse workflows are event-driven, so they react as soon as Azure Active Directory emits the triggering event. Reaction time is typically within seconds, depending on how quickly Azure Active Directory delivers the event.
No. Pulse workflows are configured, not coded. Commercient sets up the trigger in Azure Active Directory and the matching action in Customer.io for you, so no in-house development work is required.