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Partner Success Story
SpliceNet Clients Close More Sales by Tracking Customer Habits using Commercient
About the Company
SpliceNet is a leading IT support and managed services provider based in Cincinnati, Ohio, led by CEO Jim Gast. The firm offers IT services, cybersecurity, and CRM implementation, including Salesforce and Microsoft Dynamics 365, helping growing manufacturers and small to midsize businesses manage their technology so they can focus on growing their operations.
Location
United States
We work with Commercient to help customers digitally transform their companies.
Jim Gast
CEO
Challenge
SpliceNet's clients needed help with IT, internet security, and modernizing outdated sales processes, and SpliceNet provided IT and cybersecurity services alongside CRM implementations like Salesforce and Microsoft Dynamics 365. Once clients were running on a modern CRM, their ERP data remained siloed from that system, so sales and marketing teams couldn't see sales history and customer information without leaving the CRM.
Without that connection, SpliceNet's clients couldn't fully understand customer buying habits or use that information to close more deals.
Solution
SpliceNet partnered with Commercient to implement SYNC, connecting each client's ERP and CRM systems. This gives sales and marketing teams access to important ERP data, including sales history and customer information, directly inside their CRM.
Working with Commercient lets SpliceNet extend its IT and CRM services with a data integration piece the firm can offer as part of helping clients digitally transform their companies.
Results
With Commercient SYNC connecting ERP and CRM data, SpliceNet's clients now have historical and purchase information tied directly into their CRM, letting sales teams track, monitor, and understand customer buying habits.
That visibility has helped clients improve their ability to close more sales, while giving them a full view of sales, marketing, and customers overall. SpliceNet and Commercient continue working together to help clients streamline their processes and grow their sales.
With historical information and purchase information tied into CRM, the sales team can track, monitor, and understand the habits of a customer. They've improved their ability to close more sales.
Jim Gast
CEO
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