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Partner Success Story
Shift7 Digital Removes Legacy ERP Uncertainty for Manufacturers using Commercient
About the Company
Shift7 Digital is a digital commerce and marketing agency with offices in New York, Chicago, Raleigh, and Los Angeles that helps manufacturers modernize the digital experience for their customers. The firm partners with manufacturing companies to build Salesforce Commerce implementations and digital marketing strategies that help them shift from a product-centric to a customer-centric approach.
Location
United States
Our Vice President saw the potential for a more flexible ERP and Salesforce solution with Commercient.
Wesley Firestone
Sales and Operations Manager
Challenge
Shift7 Digital's manufacturing clients needed to revolutionize their digital customer experience, and Shift7 built out Salesforce Commerce implementations alongside digital marketing programs to help them do that. As clients adopted more of Salesforce, their sales, marketing, support, and management teams needed access to ERP data directly inside the platform, but that data remained disconnected, especially for clients running legacy ERP systems where moving data was difficult.
That uncertainty around ERP integration created concern for both Shift7 and its clients as they worked to modernize manufacturers' sales, marketing, and service processes.
Solution
Shift7 Digital partnered with Commercient to integrate clients' ERP and Salesforce systems using SYNC. Shift7's leadership saw the potential for a more flexible ERP and Salesforce solution with Commercient, one that could handle the complexity of legacy ERP systems without adding uncertainty to the project.
Bringing Commercient into these engagements gives Shift7 a reliable way to connect ERP and Salesforce data as part of its broader Salesforce Commerce and digital marketing work for manufacturers.
Results
With Commercient SYNC connecting ERP and Salesforce data, Shift7 Digital's clients now have a 360-degree view of sales, marketing, and customers. Having Commercient handle the integration, even with difficult legacy ERP systems, has taken uncertainty off Shift7's plate when it comes to customer concerns about data migration.
Shift7 and Commercient continue working together to help manufacturers streamline their processes and deliver a world-class customer experience.
Commercient SYNC takes a lot of the uncertainty off of our plates in terms of customer concern. Particularly with legacy ERPs where it's difficult to move data.
Wesley Firestone
Sales and Operations Manager
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