Milamar Coatings is a leader in the manufacturing of epoxy and urethane resinous coatings for commercial use, in addition to a consumer line of products. They use Made2Manage for their operations.

As part of a growth initiative, Milamar implemented Salesforce, the top cloud-based CRM in the world, to help modernize their sales processes. Unfortunately, the data in their ERP, Made2Manage, and Salesforce was siloed, and the sales team didn’t have access to ERP. Because of this, the adoption of Salesforce was low.

Milamar Coatings, chose Commercient SYNC, the #1 data integration platform for sales, to integrate Made2Manage and Salesforce. This helped the sales team get a full picture of sales and their customers, and to increase the adoption of CRM.

Thanks to Commercient SYNC, Milamar Coatings’ sales team, both inside and third-party outside sales, have a 360-degree view of sales and customers. They can access Made2Manage data directly in Salesforce. This includes customer information, order history, tracking numbers, shipment dates, invoicing, serial numbers invoiced, inventory, multi-ship to addresses, etc.

“Commercient was key to adoption of Salesforce,” said Robyn Sheehy. “We went from being reactive to proactive. We can monitor orders this year to last year, same quarter to quarter, see who’s dropping off, who’s coming up. SYNC was the hook that brought our sales team into Salesforce, and helped them adopt some really healthy habits.”

Read the full customer success story.