Lynn Electronics Leverages Reporting and Analytics, Thanks To SYNC
Lynn Electronics is a Corning Gold Certified manufacturer and distributor of copper and fiber optic cabling and connectivity requirements, with facilities in California and Pennsylvania. They use Sage 100 for operations and finance.
The company relied on spreadsheets and accessing data from Sage 100 to manage opportunities and customers. With the help of Dan Woodward and his team at Urgensee, Lynn Electronics moved to Salesforce Enterprise, the leading CRM in the world, helping streamline and modernize their sales processes.
The data between their ERP and CRM remained siloed. To help the sales team to access important Sage 100 data within Salesforce Enterprise, the company turned to Commercient SYNC, the #1 data integration platform for sales.
The sales and management teams at Lynn Electronics can access important Sage 100 data directly in Salesforce Enterprise, including customer information, sales order history, invoicing, serial numbers, price levels, and more.
“SYNC is really critical to allowing them to have the information they need in Salesforce,” explained Dan Woodward of Urgensee. “They can leverage reporting, analytics, dashboards, and get information when they need it.”