Integrating Your ERP and CRM Systems Can Accelerate Your Sales Process

Getting a higher ROI for your business can be as simple as integrating your ERP and CRM systems. By syncing your accounting and CRM systems, you can take your business to the next level. Here are a few ways integrating your ERP and CRM systems can help you accelerate your sales process.


Improve Customer Service

Studies show 86% of people are willing to pay up to 25% more for a better customer experience. Customer satisfaction is a priority for every business, and if you’re like Commercient, you want to deliver the best customer experiences. By integrating your ERP and CRM systems, you don’t have to worry about wasting time passing customers around to other support personnel, and searching for customer data, all which can lead to unhappy customers. With an integrated solution, your team can have a complete view of every customer, allowing them to access customer data whenever and wherever they need it. It means your employees will be able to serve your customers no matter where they are, and deliver fast and excellent customer service.

With our SYNC data integration app, for instance, your team can retrieve data in real-time from a single point of access, generate meaningful reports, and answer customer queries instantly and accurately. This helps create the potential for sales reps to upsell and cross-sell. Additionally, you will be able to deliver positive and memorable customer experiences that lead to long-lasting customer relationships.


Create Targeted Campaigns

To create targeted marketing campaigns and acquire and retain the right customers, you need information about your customers, such as their buying habits, order history, preferences, account standing, and so on. When this information is spread across different platforms, you can spend a lot of time trying to obtain the necessary information. By syncing this data, you will have a 360-degree view of your customer, and will be able to create highly targeted marketing campaigns, and drive cross-sell or upsell opportunities.


Develop More Productive Teams

When you integrate your ERP and CRM systems, there is no need to re-enter data. With our SYNC data integration app, for instance, once you input data into the CRM, it’s automatically implemented in your accounting system, and the changes are reflected immediately. This reduces the chance of data duplication and removes the need to redo work due to erroneous information, which will empower your employees to be productive. Ultimately, with everyone in your department working with the same set of data and having the information they need, your company can work better as a team. And, you will be able to make smarter decisions, boost sales, and accelerate business growth.


Are you serious about accelerating your sales process and want to start reaping the benefits of integrating your ERP and CRM system? We are here to serve you with our SYNC data integration app and much more. Let’s get started! Become a client today!