How to Use Data to Drive Business Growth and Success

There is a never-ending avalanche of information and data coursing through society every minute of everyday. If our reactions are not instant, information can quickly lose its relevance and become outdated as new information is made available. The Information Age has given rise to a data-driven business world, where information and knowledge have become the key ingredients to ensure the success and continued survival of a business.

The Power of Data

Data has become one of the most powerful, yet under-utilized assets of any business. As the number of connected Internet of Things (IoT) -enabled devices increases, so does the volume of data generated. Digital businesses driven by the need for continual up-to-date information will pursue data-driven intelligence in order to meet the demands of a now intelligent environment. Data has become the center of the business universe.

It presents a great opportunity to differentiate against your competitors by leveraging insights from data to improve processes, make better decisions, deliver greater value to customers, and more. Data can help address the many challenges faced by businesses today. But most importantly, data can be a business differentiator for driving growth and success.

Technology is Changing What’s Possible

Companies that are cognizant of the potential value of data find themselves under increasing pressure to make better use of their data to remain relevant and competitive. As a result, old ways of collecting and processing data are being turned upside down as technology-focused approaches unravel new ways of using data to ensure business growth and success.

Advancements in technologies such as Artificial Intelligence, Machine Learning and the IoT (Internet of Things) have introduced easier, more efficient methods of collecting, storing and analyzing data. When used effectively, data can have a positive impact on your bottom line, ultimately driving the growth and success of your business.

The Importance of Data Integration for Business

One of the challenges faced by many businesses is the ability to use the increasing volume of data available to the fullest extent of its value. The problem is that data is stored across multiple data sources, which operate in silos.

If it is stored across multiple databases, the lack of integration to combine data from different sources can severely hinder the growth of your business. The solution to successfully combating this challenge is to break down the boundaries between these disparate sources of information, and integrate your business systems.

The Benefits of Data Integration

The ability for different systems to integrate and share data with one another has become a critical success factor for digital businesses in every industry. Data integration gives you a holistic view of your business performance, and provides real-time access to all your data. This allows you to analyze your data more effectively to improve business outcomes by increasing efficiencies and reducing costs in a timely manner.

By integrating your data, you can turn it into actionable insights to improve overall business operations. It can also enhance customer service and satisfaction, and unlock new opportunities that will increase the competitiveness of your business and drive growth.

Data-Driven Intelligence with Commercient SYNC ERP and CRM Integration

As a reputable services company, Commercient’s goal is to provide solutions that help companies take advantage of their data to succeed in competitive environments. We empower businesses to keep pace in order to change and grow and believes that data integration is key to business growth and success.

Commercient SYNC, the #1 data integration platform for sales, allows you to tap into the disparate systems and applications by integrating them to provide a unified view of business operations. By combining the power of your sales and accounting systems, SYNC enables you to maintain and leverage data in one central location. It gives you a 360-degree view of your sales, marketing, and operations, helping you derive data-driven intelligence from all your business data.

SYNC helps forward-thinking companies to uncover the value of their data and make it available to the right people, at the right time, and in a meaningful way. Most importantly, the untapped resource of your data can increase revenue and profits, thereby repaying your investment many times over.

What Commercient SYNCs

Commercient SYNC integrates with over 85 ERP systems to CRM including SYSPRO, Sage, Epicor, SAP, QuickBooks, Acumatica, and many others. We support these CRMs: Salesforce, Zoho CRM, Microsoft Dynamics 365, SugarCRM and more.

With SYNC, your sales team can see important ERP information directly in CRM. This includes customer information, sales history, invoicing, serial numbers invoiced, inventory, multi ship to addresses, etc. New sales, accounts and invoices are integrated from CRM to ERP, which avoids double-entry and possible errors, with our two-way SYNC option.

In this information age, data is power, which will put your business on the right path to growth and success. Contact Commercient today to find out how your business can use data to drive growth and success. You can also learn about our other integration app, IoT Pulse, which connects your ERP to over 1100 business and productivity apps, to help automate data migrations and frequent tasks.

With our extensive experience, Commercient can help businesses just like yours, forge ahead by harnessing the power of data.