How To Get Your Business Involved In Charity

The end of the year is rapidly approaching, and it’s a common practice to look back at all you’ve accomplished during 2019. However, not all is about accomplishments; people and businesses also ask “How can I give back?” With countless worthy causes, it can be daunting where you should donate your time or money.

The Holiday season is when many feel the urge to donate to charity. About 34% of all charitable giving is done in the last three months of the year. Of those donations, about 18% are given in December alone according to Steve MacLauglin, a director of product management for Blackbaud.

So where do you start? Ask yourself what is important to you and your company, taking a look at your guideline of values. Tap into that to discover charities that align with your mission. 

For instance, we at Commercient are passionate about the environment. We care deeply about protecting nature and we recognize its importance to ensure the lives of future generations. Therefore, we are a part of the Pledge 1% movement. Our chosen charity is WWF (World Wildlife Fund)

What is Pledge 1%? It’s a movement of corporate philanthropy. Companies donate 1% of their equity, time, product or profit. This organization allows businesses big and small to embody corporate philanthropy. Pledge 1% is an easy way to leverage a portion of your future success to support a charity of your choice. Salesforce is a partner of the Pledge 1% community.

“When used for good, technology can build trust, level the playing field and allow us to measure against our common goals to change the state of the world.” – Rob Acker, CEO of

Commercient supports WWF’s mission to conserve nature and reduce the most pressing threats to the diversity of life on Earth. WWF works to combat the dramatic impact of the human footprint. They focus on six global goals: Wildlife, forests, freshwater, food, marine, and climate. WWF is world-renowned for its science-based expertise, unparalleled global presence, and the unique ability to engage people at all levels.

Most recently, Commercient has provided our customers who review us with a WWF elephant adoption kit. African elephants are family-oriented animals with a complex social structure. They play a crucial role within their environment and dramatically affect their landscape. African elephants are threatened by poaching, the ivory trade and the destruction of their habitat. Funds from an adoption kit go towards the protection and wellbeing of the chosen species.   

Maybe you’re looking for something a bit more informal? Fortunately, there is a day dedicated giving called #GivingTuesday. It is a global day dedicated to giving back in any form you see fit, to any cause of your choosing.

#GivingTuesday was created in 2012 as a day that encourages people to do good. Seven years later, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. This year it falls on December 3rd, a date that corporations and individuals have set aside to make a difference. 

We at Commercient hope that we have provided you with some ideas on how to be more charitable this festive season. Happy Holidays!