How Technology Is Evolving The Sales Process

Editor’s Note: This is part of an ongoing series on digital integration, cutting-edge technology from Commercient. Our goal is to help modernize your business and improve sales.

It’s no secret that the world has become a more connected and digital one. This has transformed the business landscape into a technology-driven playing field where tech has become an essential part of doing business.

Industry leaders are leveraging cutting-edge technologies to stay ahead of the game and drive sales. As technology continues to evolve, businesses have become increasingly competitive in their efforts to survive and succeed. To ensure the continued survival of your business, you must adapt to this digital world by embracing innovative technologies. Failure to do so will leave your business at the mercy of circumstances.

Technologies That Help Businesses Increase Sales

There are several innovative technologies that can be leveraged to help your business successfully increase sales. Here are a few technologies that have dramatically changed the sales game.

Cloud CRM Software

Cloud-based Customer Relationship Management (CRM) software is an invaluable tool that can be used to dramatically increase sales. CRM software empowers salespeople with real-time customer data. This gives salespeople greater visibility into their sales pipeline and they are better equipped to close more deals leading to increased sales.

CRM software also provides your sales team with the means to foster more meaningful relationships with their customers and improve customer relations. Implementing the right CRM solution in your business can help streamline the sales process, increase productivity and efficiency, improve customer relationships, close more deals, and much more. Salesforce, Microsoft Dynamics 365, and Zoho CRM are just three options to consider.

ERP Software

At the most basic level, Enterprise Resource Planning (ERP) software is used to control production, logistics, accounting, inventory, distribution, and other functions in a business. There are many benefits to implementing ERP software including automation of manual processes, increased productivity, efficiencies, and more.

Popular ERPs include those from Sage, SYSPRO, QuickBooks, SAP and others. Many have evolved into the cloud, which offers an even more powerful and affordable solution vs. on-premise ERP software.

Data Integration Technology

Used separately, ERP and CRM has many benefits, but the data remains siloed. To realize the full benefits of these two systems combined, a seamless CRM and ERP integration is necessary. The objective is to create an end-to-end system where applications “talk” to one another. This allows a business to receive the benefits of both these tools in a combined manner.

Commercient SYNC, the #1 data integration app for sales, is a powerful app that can help your sales team make the most of data in order to optimize data-driven sales strategies and maximize profits. SYNC seamlessly integrates your CRM and ERP giving you a 360-degree view of all your customer data, providing a single source of information for your sales team. We currently integrate over 85 ERPs and several popular CRMs. Click this video to watch how.

Your sales team can access ERP data directly in CRM, giving one access point for all that data. This includes customer information, sales history, invoicing, serial numbers invoiced, inventory, multi-ship to addresses, and more.

SYNC provides timely access to accurate data, and your sales team will be aware of inventory, ordering patterns and customer buying behavior. SYNC enables you to derive meaningful insights from customer data, and promotes data-driven decision-making. This also helps improve customer service and support, thereby increasing sales and customer satisfaction in the process.

Artificial Intelligence

It’s a well-known fact that customers have become increasingly impatient. Waiting for a response to an inquiry has become a thing of the past. Businesses now have to respond instantly, or risk losing a potential sale.

By using conversational chatbots with artificial intelligence, you can provide your customers with better customer service by instantly responding to customer queries or concerns.

Social Media Platforms

The relationship between a business and its customers has evolved. Interactions have become closer, informal and more instant. Your business can harness the power of social media platforms such as Twitter, Instagram, LinkedIn, Facebook, and more, to connect and bond with potential and existing customers and drive sales.

Is your business taking advantage of the power of technology to increase sales? If not, find out how Commercient can help you by contacting us today!