Many businesses are implementing new innovations and technologies with several key objective of improving operational efficiency, enhancing customer experience, increasing productivity and profitability, and maintaining a competitive advantage in the marketplace.
Many businesses are leveraging digital integration with their business applications via IoT (Internet of Things) and Artificial Intelligence in order to run a smarter and more efficient organization. Apps such as Commercient SYNC and IoT Pulse can help free a company’s data by streamlining processes and providing valuable data, which helps grow the business.
What is Digital Integration and Why You Should Consider it?
Digital integration is the idea that data or information on any given electronic device can be read or manipulated by another device using a standard format. [Source: Wikipedia]
There is a growing need to rapidly transfer information between business systems, which would otherwise remain siloed. Integrating a company’s ERP and CRM, for example, allows important data to flow, and gives your business the insight to meet customer demands more efficiently. This will improve business processes, and enhances the customer experience.
The right digital integration tool can help you save time by providing access to all your business data in one place. With greater visibility and insights into your business operations, you are able to make faster and more informed decisions based on real-time data.
The Importance of CRM and ERP Integration
Integrating your enterprise resource planning (ERP) system with your customer relationship management (CRM) system provides a number of time-saving and data-related benefits.
With your ERP and CRM system integrated, your employees no longer need to enter duplicate data in two systems. Not only does this save time, but it also reduces the risk of human error.
In addition, having one central point for all the data from your other business departments provides you with a complete view of your your sales and customers, which can greatly benefit your sales and marketing teams.
With Commercient SYNC, the #1 data integration platform for sales, you can integrate your ERP data with your CRM data using a one-way or a two-way SYNC, giving you a 360-degree view of your sales. Commercient SYNC is cloud-based, thus providing a safe and secure environment for integrating data between your ERP and CRM systems.
Some of the data Commercient SYNC integrates from ERP to CRM includes customer information, orders, invoicing, serial numbers, inventory, terms, and more. From CRM, new orders, and new and updated customer information is SYNC’d to ERP. Click here to learn about which ERPs and CRMs Commercient SYNC supports.
Commercient’s IoT Pulse connects your ERP to the internet, and provides connectivity with more than 1,100+ internet apps. This enables you to save time and increase efficiency and productivity by automating daily tasks.
ERPs include QuickBooks, Sage, SYSPRO, NetSuite, and others. Apps include eCommerce solutions, marketing systems, Mailchimp, Gmail, Dropbox, Google Docs, G-Drive and more. Click here to see all supported ERPs and apps.
Four Ways Your Business Can Benefit From Digital Integration
- One Central Data Point
CRM’s and ERP’s collect different types of data that is complementary to each other. CRM’s centralize all data available about a customer, while ERP’s gather back-office information such as production planning, inventory, distribution, accounting, etc. Without integration, each system keeps its own kind of data and data entry tasks are often duplicated.
- Improved Customer Service
In today’s competitive business environment, providing outstanding customer service has become a necessity for business survival and growth. By integrating your ERP and CRM data, you get a 360-degree view of your customers. This view gives you access to all the data you need in one place to learn about your customers’ wants and needs, so you can deliver every time. This also helps with better engagement, and contributes to improved customer service.
- Overall Business Efficiency
It’s no secret that a business that uses technology correctly operates more efficiently. Integrating your business systems and applications enables your employees to collaborate and communicate more efficiently, thus increasing productivity. Commercient provides ERP and CRM system integrations to connect the front and back office, so employees won’t waste valuable time tracking information that is scattered in different systems. Existing business processes are also streamlined and automated to support newer, more efficient ones.
- Better-Informed Decision-Making
Digital integration provides improved data collection and centralized dashboards for business analytics. This data can then be utilized to improve and support initiatives such as product development, marketing and customer service.
Any business software on its own provides features that help simplify business processes and can save time, but to maximize the potential of these tools, you need to make them work together.
About the Author
Anna Kinnear is a Sage Financials Consultant at Edgeware, and holds a Bachelor’s Degree in Accounting Science from the University of South Africa. She has always had a passion for reading and writing.