“SYNC and Adobe Commerce helped grow our eCommerce sales from 0.5% to 14% of our gross revenue.”
– Spencer Kreikemeier, CTO at Dynojet
The team at Dynojet leveraged SYSPRO for their accounting and finance; HubSpot CRM to more effectively manage B2B customers, prospects, leads, etc.; and Adobe Commerce (formerly Magento) for their B2C sales channel.
The company chose Commercient SYNC, the #1 data integration platform for sales, to connect their SYSPRO and HubSpot CRM data, along with SYSPRO and Adobe Commerce.
For Dynojet’s B2B channel, the sales team can access SYSPRO data in HubSpot CRM with Commercient SYNC, including Accounts, Sales Orders, Products, Prices, and Contacts. Additionally, HubSpot Sales Hub data and HubSpot Companies are SYNC’d to SYSPRO.
“Commercient lets us track what certain brands customers are buying, and then tell them when a new product is coming out from that brand,” said Kreikemeier. “Without SYNC, we wouldn’t be able to segment the audience and market to them.”
For the B2C channel, Commercient SYNC’s Products, Shipment Details, and Invoice Details from SYSPRO to Adobe Commerce (formerly Magento). Plus, Customers, Orders, and Payment Info created in Commerce are SYNC’d to SYSPRO. B2C sales grew by 2700%.
About the company
Dynojet Research, Inc. is the world leader in the development and manufacturing of performance enhancement products and tools.
- Leverage a powerful, cloud-based CRM
- Data between SYSPRO and HubSpot CRM remained siloed
- Help grow B2C sales with eCommerce and data integration
- HubSpot CRM, a leading solution
- Commercient SYNC, the #1 data integration platform for sales
- Adobe Commerce and SYNC
- The sales team at Dynojet can better manage their B2B customers, leads, opportunities, and more
- Data is SYNC’d between SYSPRO and HubSpot, giving them a full view of sales, customers, and marketing
- Dynojet’s B2C sales jumped 2700%