“SYNC and Adobe Commerce helped grow our eCommerce sales from 0.5% to 14% of our gross revenue.” 

– Spencer Kreikemeier, CTO at Dynojet

The team at Dynojet leveraged SYSPRO for their accounting and finance; HubSpot CRM to more effectively manage B2B customers, prospects, leads, etc.; and Adobe Commerce (formerly Magento) for their B2C sales channel.

The company chose Commercient SYNC, the #1 data integration platform for sales, to connect their SYSPRO and HubSpot CRM data, along with SYSPRO and Adobe Commerce.

For Dynojet’s B2B channel, the sales team can access SYSPRO data in HubSpot CRM with Commercient SYNC, including Accounts, Sales Orders, Products, Prices, and Contacts. Additionally, HubSpot Sales Hub data and HubSpot Companies are SYNC’d to SYSPRO.

“Commercient lets us track what certain brands customers are buying, and then tell them when a new product is coming out from that brand,” said Kreikemeier. “Without SYNC, we wouldn’t be able to segment the audience and market to them.”

For the B2C channel, Commercient SYNC’s Products, Shipment Details, and Invoice Details from SYSPRO to Adobe Commerce (formerly Magento). Plus, Customers, Orders, and Payment Info created in Commerce are SYNC’d to SYSPRO. B2C sales grew by 2700%.

Read the full customer success story.

About the company

Dynojet Research, Inc. is the world leader in the development and manufacturing of performance enhancement products and tools.