Dreamforce 2022: Important New Features Unveiled, Including Salesforce Genie

Continuing our series on Dreamforce, let’s rewind into what made this year’s Dreamforce Keynote, superstar to take note of. Marching on to make the world a better place – Dreamforce 2022 was about Salesforce sticking to its core values – Trust, Customer Success, Innovation, Equality, and Sustainability.

Conceptualized around these and titled as “The Great Reunion,” the keynote marked “a new day” for business, environment, Trailblazers, work, and Customer 360.

Crafted into perfect melody – the Dreamforce Keynote ushered in Innovation and Inspiration while delivering on each of the above.

Here are the highlights from approximate 2-hour session –

You can watch the full session on Salesforce+.

Dreamforce 2022 Highlights

Creating Magic with Salesforce Genie

On average, a company uses 976 apps to deal with its customers, meaning one individual would have hundreds of identities across these apps. (A huge number, right!)

To reconcile these into one clean record of your customer’s data, Salesforce announced the ground-breaking announcement since its inception, the Salesforce Genie – the single source of truth for your customer’s data.

Positioning the Salesforce CRM as the world’s first real-time CRM, focusing on hyper-personalization, and creating a unified customer profile – with its dynamic workflows (Salesforce CDP extended) and Einstein’s predictions and recommendations – all happening in real-time. 

Moreover, it integrates with the entire Customer 360 and the Salesforce industry cloud offerings.

Connecting data streams at an infinite scale. 

As Brett Tyler, Salesforce Co-CEO, states, “Salesforce Genie is the real-time platform for customer magic. We’ve completely re-imagined our CRM, from the ground up – to enable the real time capabilities that will enable all of you to build applications that simply weren’t possible before.”

To make it more impactful, Salesforce used two powerful customer stories of how Ford and Loreal, the giants in their respective fields are revolutionizing the way they operate with the power of the all-new Salesforce Genie.

Truly, “a new day for customer magic.”

Note – It’s generally available now.

True to the Core

To address the concerns of the enthusiastic Trailblazers, who at one of the previous Dreamforce Conferences, asked Parker Harris, Co-founder and CTO, Salesforce, “Shiny new things are nice, but what has been done to solve the community’s challenges?”

“True to the Core” was formed. An unfiltered view into Salesforce through “ask me anything” sessions with the company’s executives and product managers.

To this date, this has resulted in over 300 innovations, and this year was no less! Significant efforts have been made to integrate acquisitions onto the core platform. Learn about others in the image below.

HyperForce

Hyperforce is a secure, scalable, privacy and compliance built-in platform architecture to deliver the Salesforce Cloud products on major cloud systems like AWS, Azure, and Google.

The new goal is to enable you to deploy your Salesforce Apps with data residency in 17 countries by the end of 2023 (currently in 10 countries).

Net Zero Marketplace (+Cloud)

“A new day for the Environment.”

And the Salesforce are putting it in action –

Great Reforestation – through 1t.org, the goal is to conserve and grow 1 trillion trees by 2030 and to sequester 200 gigatons of carbon.

Net Zero Cloud Marketplace – It will connect buyers and Ecopreneurs and will launch 90 projects in 11 countries.

Net Zero Cloud – A way to help organizations meet their sustainability goals – by managing the sustainability data, automating supplier emissions tracking and forecast, and reducing risk, with the power of Tableau’s What-if Analysis and Einstein’s Recommendations.

Note: It’s generally available.

In addition to the above, Salesforce is scaling its Ocean Research Program.

Digital HQ a.k.a. the Slack Imperative

“[At Salesforce, it was] how can we help you navigate the new future of work.” Tamara Yehoshua, Chief Product Officer, Slack.

With a myriad of new capabilities, that’s what Slack will deliver.

Slack Canvases

They are “surface to capture and share knowledge [with] the ability to access and take action on Salesforce data directly in Slack.”

Or simply put, a new persistent layer of information, alongside your Slack Channel. You can also create a Canvas and share it in a DM or a channel, itself.

The Canvas lets you connect systems of record like Customer 360 and productivity systems within Slack.

Now without leaving Slack – you and your team can generate automation, build low or no-code apps, find information about a customer like an incident or issue through service cloud integrations, and so much more. 

Yes, much like Quip, which is now natively integrated into Slack.

In the future, Salesforce has plans to make the 2500+ apps work with Slack Canvas (how cool!)

(You can read more about Slack Canvas in this blog.)

And then there is more.

Slack Huddles

Huddles brings in what we loved about being in the office – to be able to jump in any conversations – into the Digital [Office] HQ.

The audio-first coworking has been enhanced to include videos, multiple screen shares, visual effects and reactions, post-huddle threads to never miss a conversation, and has Canvas attached so no one misses the conversation because it’s there.

To make Slack, the powerful Digital HQ, 15 new integrations are being introduced into it.

Summing up this year’s ‘Magical’ Dreamforce Keynote

From the outset, Salesforce has delivered what they’ve promised. That’s what has made them the successful organization they are today! And it’s exciting for Commercient, the number one data integration company to be partners with the gigantic organization that Salesforce is. 

And that’s how the Impressive Dreamforce Keynote catapulted into the week full of immersive experiences – an incredible Reunion indeed!