Decoding Marketing Attribution

The Goal of Marketing Attribution is to Understand the Customer´s Journey
but how can Businesses ensure that their Marketing Strategies are not just
running but running Effectively?

Let´s go through some stats first…
  • Of Marketers believe that
    more accurate data would
    improve reporting
    efficiency
  • Of Companies are
    struggling with
    accountability and
    accuracy of
    reports
  • Of Directors say they
    believe they’re not using
    the right attribution
    models, or they don’t know

To make Smart Marketing Decisions, you need to Understand your Target Audience, Set Clear Objectives, Make data-driven Decisions, Monitor and Adapt Campaigns, Analyze Competitors, Review and Evaluate Strategies, Measure ROI and Embrace Technology and Innovation