Data Integration for Sales and Operations: A Goal for 2019

We are living in a data-driven world where the only thing worse than a lack of information is unreliable or worthless information. New technologies have given businesses access to massive amounts of data, and their ability to read and analyze this data has become even more critical for success.

Forward-thinking businesses are leading the way on the journey to digital transformation by employing data integration technology. This enables them to extract hidden insights from data that would have otherwise remained undetected.

What is Data Integration and Why is it Important?

Data integration is the process of combining data from various software applications in order to provide users with a unified view of all their data.

Integration lets you do more with data. It provides you with a complete view of accurate, complete information, giving you real-time visibility into the overall performance of your business. Data integration provides invaluable insight that leads to efficient processes and more informed decision making. Your business can automate tasks, streamline processes, better trace materials, monitor quality, and so much more.

Commercient SYNC Integration Platform

In today’s fast-paced business environment, relying on data from disconnected systems to make critical business decisions is risky. By keeping data on separate systems, you won’t have the level of detail required to stay competitive. Employees will face challenges collecting and analyzing data from different business systems. Meanwhile, sales and customer service departments will eventually suffer, leading to lost potential opportunities.

Commercient SYNC, the #1 data integration platform for sales, integrates your sales and accounting systems. This will give you a 360-degree view of your overall business operations, in real-time. By integrating data from your ERP and CRM, you can prevent data silos and the potential for duplicate, conflicting, or obsolete data.

Your sales team will be able to access ERP data directly in CRM, such as customer information, sales history, bill to and ship to addresses, terms, salesperson’s name, territory, invoicing, serial numbers, inventory, and much more. New accounts, new orders and new invoices are integrated from CRM to ERP. Click this video to watch how integration works.

IoT Pulse App

With Commercient’s IoT Pulse app, you can connect your ERP to the internet and to more than 1,100 business apps, and can help with data migration. We support many integrations, including QuickBooks Desktop and HubSpot CRM. IoT Pulse also connects your ERP with productivity and marketing apps like Magento eCommerce, email, WordPress, social media, and many others.

Data Integration in the Manufacturing Industry

Cutting-edge technologies are rapidly changing the manufacturing industry, as manufacturers reinvent their business models to keep up with industry changes and emerging technologies. Many manufacturers rely on business systems, but the data tends to remain separate. This integration provides them with essential real-time data and allows them to automate their business operations, and so much more.

Commercient was able to help Hatch Lighting, a manufacturing company that provides quality lighting products, unlock the true potential behind their business data. By integrating SYSPRO and Salesforce using the Commercient SYNC app, Hatch Lighting was able to grow their customer base. Read the full story here.

Benefits of Integrating Your Sales and Operations Systems

  • Faster access to critical data from one location
  • Streamline manufacturing and distribution processes
  • Automate specific tasks
  • Improve employee productivity
  • Use data-driven insights to increase efficiencies
  • Improve inventory management
  • Reduce manual data entry tasks
  • Reduce the chances of data duplication and errors
  • Analyze customer data easily and boost customer relationships
  • Use insights gained to fuel sales and marketing efforts
  • Get better insight into customer requirements
  • Make better, faster data-driven decisions
  • Allow teams to share data easily
  • Promote effective team collaboration
  • Improved visibility into your overall business operations

In today’s fast-paced business environment, one of the most valuable assets that a business can leverage is data. Integration tools such as Commercient SYNC and IoT Pulse unlock the true potential behind data, capturing the attention of the business world, not just in 2019, but in the future.

Put your business on the fast track to growth and success with Commercient! Please contact us today to get started with integrating your business.

SYNC Demo integrate CRM ERP