How Commercient Connected FDP Wholesale’s Sage 200 UK to Zoho CRM

FDP Wholesale supplies hydroponics retailers across the United Kingdom with a range of specialty growing products, along with the support and resources retailers need to sell in store and online. The company is based in Exeter, United Kingdom.

Systems Connected

Sage 200 UK + Zoho Enterprise CRM

Industry

Agriculture

Location

United Kingdom

All in One Place

Orders, spend, turnover, and product data visible directly in Zoho CRM

360-Degree View

Of sales, customers, and marketing coming with Phase 2 SYNC

Challenge

FDP Wholesale needed to modernize its sales processes and adopted Zoho Enterprise CRM to help the team better track leads and customer communications. Once Zoho was in place, data between it and Sage 200 UK, the company's ERP system, remained siloed, so the sales and management teams still had to switch over to Sage to check order status, spend, turnover, and product details.

Solution

FDP Wholesale worked with Paul Barry, Commercient's UK-based Account Executive, to implement Commercient SYNC and connect Sage 200 UK to Zoho Enterprise CRM. Customer information, sales order history, invoicing, and multiple ship-to addresses now sync from Sage 200 UK directly into Zoho, with Phase 2 planned to sync new and updated Zoho accounts back to Sage.

Our sales team doesn't need to bounce over to Sage to see where they are with their orders, spend, turnover, and what product the customer is ordering. All of that data is available all in one place, Zoho Enterprise CRM.

Dave Suffolk

Company Director

Results

With Sage 200 UK data available directly in Zoho, FDP Wholesale's sales team no longer needs to switch systems to check on orders, spend, turnover, or what a customer has ordered. Once Phase 2 is in place, new and updated accounts created in Zoho will sync back to Sage 200 UK, eliminating double data entry and giving the company a complete picture of sales, customers, and marketing.

We can send quick one-line emails, just wondering if you want to move forward with your order? And then, bang, suddenly you get the order. It definitely works great.

Dave Suffolk

Company Director

How Commercient Turned Deepwater Corrosion Services’ Inside Sales Team into a Tactical Sales Force with Sage 100 and Salesforce

How Commercient Made Salesforce a One-Stop Shop for Dex-O-Tex’s Sales Team by Integrating Sage 100 Data

How Commercient Gave DoRodo’s Global Team One Shared View of Sage 200 Pro Data in Salesforce