Brookdale Treeland Nurseries was formed in 1983. It was the result of the merger between Brookdale Kingsway Nurseries and Treeland Wholesale Nursery. It faced a problem in regards to the amount of information it had and the inability to be able to fully access its own inventory. Which was an impediment to their sales team. This is the tale of how the combination of Salesforce Enterprise and SAP Business one by Commercient SYNC helped their business grow.
Nature is one of the most important things in this world. Plants and trees tell the history of our world — they have seen immeasurable changes and are still standing strong. They give the world beauty – after all, without them we wouldn’t have Van Gogh’s sunflowers or Monet’s lilies. As the times change everyone wants their gardens to look exquisite — that’s where Brookdale Treeland Nurseries, BTN for short, comes in. They are, after all, one of the largest and most respected growers of garden plants in Canada, they work throughout Canada and the northern United States.
BTN specializes in growing shade trees, fruit trees, flowering shrubs, evergreens, broadleaves, climbing vines, grafted standards, perennials, annuals, and so much more. One of their biggest offerings is their large full-service Holiday Greens program which covers pretty much any and all categories of fresh outdoor festive decor.
But with such a large production, you need software that works for you. Something that can help your company thrive without giving your sales team a migraine with all the extra work of manually moving data. Something like Commercient’s SYNC, but we’re getting a little ahead of ourselves, aren’t we?
The Nature of Business
When you have a business that gives service to as many people and places as BTN does, you need to make sure all your software is up to snuff. Their website has trees, shrubs, vines — any and all landscape needs. But as we mentioned earlier that is a lot of information and large quantities.
BTN, which uses SAP Business One for operations and finance, realized it needed a state-of-the-art CRM that could help update its processes. The result was leveraging Salesforce Enterprise to improve their sales and their prospecting.
“We needed to start modernizing and getting to the next step in our business, improving efficiency,” explained Rich Tomlinson, Vice President of Sales at BTN.
So they had the soil and the seeds, but in order for a plant to grow, you need more than that. You need sunlight, water, and fertilizer, and that is exactly what Commercient SYNC represents. It is a vital part of the company’s process. Commercient SYNC is after all the #1 data integration platform for sales.
“The critical step to making Salesforce Enterprise work for us is SYNCing our SAP Business One data,” said Tomlinson. “It helps our goal to get the sales team out of the ERP and working in Salesforce.”
Thanks to both Salesforce Enterprise and Commercient SYNC, Brookdale Treeland Nurseries can flourish into the bountiful garden it was always meant to be. Something that, just like the trees they sell, can last for generations.