Commercient Goes to Dreamforce 2022
Dreamforce 2022 is now behind us, but the lessons learned will stay with us for a long time. What is Dreamforce? It is “an annual event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. Trailblazers from all over the world gather to share their insights, successes, and learn the latest in industry innovations.” Meaning it’s about connection.
At Commercient, we know all about connection. That is what we do, by integrating Salesforce and ERP systems with SYNC, the #1 data integration platform for sales. Commercient Co-Founders Corrine Allgaier and Richard Jenkins had the pleasure of attending Dreamforce this year. The first live event since 2019.
Amazing Trailblazers in the Spotlight
One of the focus points of this year’s Dreamforce is the spotlight on Trailblazers, who are pioneers in their field or endeavor. Someone that opens the door for all those that come behind them. Sima Samara was one such Trailblazer and a part of the keynote speech of Dreamforce 2022. A software engineer who after leaving her country focused on helping refugees.
“The story of Sima Samara, a refugee who moved to the Netherlands in the face of threatening oppression, who became a Trailblazer, and was now standing on stage during the keynote, will always be a striking memory from Dreamforce 2022,” remarked Allgaier.
“She reminded me of myself in some ways, although I never faced such hardship in the face of moving countries,” Allgaier continued, “but I understood her motivation and how she took the opportunity of Trailhead with both hands and held on.
“Sima’s story represents how I feel about Salesforce and this wonderful community of people who embrace diversity, who value innovation and creativity, and who believe in the infinite human potential,” concluded Allgaier.
Dreamforce and Connection
Adversity can help us grow but so can community. It is standing side by side that we can overcome our problems. Because no man is an island. We have to work together if we want to create a better world. And as Allgaier says, reach our infinite potential. Dreamforce gave Commercient the chance to connect with people who speak the same language and have the same goals.
“For me, Dreamforce was about connecting with people. We met with partners and customers, and we talked about everything from technology, to music and art and even vinyl records,” said Corinne Allgaier. “They were real conversations. I learned so much from others about the challenges they are facing, and about opportunities for our company of which I had not been aware. Dreamforce 2022 was epic.”
Among the highlights for Dreamforce 2022 was the big announcement of the Salesforce Genie. Genie spans across the entire Salesforce platform and offers real-time data to enhance the Customer 360.
Other new features include those for Slack, making it more business-friendly and helping companies boost their productivity. These include Slack Canvas, Slack Huddles and Slack for Developers.
There was also an announcement of the integration between Amazon SageMaker and Salesforce. And of course it’s not just about business. Dreamforce is dedicated to giving back. Which is why they hosted Dreamfest, the official celebration of Dreamforce with a concert by Red Hot Chili Peppers. All the proceeds of the event were donated to USCF Benioff Children’s Hospitals.
It was an experience like no other. One that allowed for learning, connection and most of all — a week of memories that will never be forgotten.
