What is Blockchain?

blockchain is a distributed database maintaining a frequently expanding list of records that are securely stored from tampering or revision. It consists of data-structure blocks that contain data or programs, with each block storing batches of individual transactions and the results of any blockchain executables. Every node is stored in a decentralized system and has a copy of the blockchain. There is no “official” copy that exists in any centralized system and no user is given more access rights than the other.

Data Security is no longer an afterthought or luxury, most of our private, personal, and sensitive information is stored and transmitted online daily, tight security is now a necessity for everyone. With so much more of our lives being online, we are starting to hear so much about data breaches and hacks than ever before. We are going to take a look at how Blockchain technology can enhance current centralized data security solutions, and help keep us safe and in control of our data.

Let’s take a look at how Blockchain can protect your data:

Encryption and Validation

The blockchain platform ensures that data is encrypted, making data modification a difficult task. You can also save a cryptographic signature doc or a file on Blockchain. This gives users a way to make sure files are not tampered with, without having to save the entire file on the Blockchain. Because  Blockchain is decentralized, you can always cross-check file signatures across all the ledgers on all the nodes in the network and verify that they haven’t been revised. When you look at the file, you can be guaranteed that it is the same version of the document that existed previously. If someone has changed a record, then the signature will be rendered invalid. Blockchain offers highly reliable data verification which can be trusted.

Difficulties in hacking

Blockchain is a chain of digital “blocks” containing loads of records and transactions. Because these records and transactions are not contained in a central location, blockchains do not have a single point of failure and cannot be revised from one computer. Records are decentralized and distributed ledgers across peer-to-peer networks that are frequently updated and kept in sync. Each digital block is connected to all the other digital blocks before and after. Hackers can break into traditional networks and find all the data in a single repository and extract or corrupt it, the blockchain makes this really hard.

Decentralized way of securing data

As mentioned above Blockchain is a decentralized technology it does not depend on a single central point of control. The best way to explain it is: it is a digital ledger of transactions with all the computers having the entire copy of the data. A lack of single authorized access makes the system more secure and fair. Blockchain uses advanced process protocols across a network of nodes instead of depending on a centralized system authority to securely transact with other users, validate transactions, and record data without it getting corrupted. As blockchain is a ledger of data it is very important that the information being stored is truthful and accurate. The data is saved on multiple computers rest assured it is highly secured even if one or two computers malfunction.

Blockchain is a growing technology worldwide, blockchain is now the perfect solution for companies to store data. The biggest benefit of Blockchain for companies is that it’s not just highly secured but it is also very reliable and transparent. Contact Commercient today to take the first step of securing your data, improve the security of your digital transactions, and optimize operations.

The Transportation and Logistics Industry faces more complex challenges compared to other industries because of the constant movement, multi-locations, and the fast-paced nature of the business structure. Transportation and Logistics organizations have critical back-office processes that can impact overhead and operational expenses. Transportation and Logistics organizations come across challenges like struggling to monitor the transportation lifecycle, fluctuating freight costs, freight movement monitoring, complex route planning, and supply chain management.

NetSuite and Salesforce integration allows your business to tackle challenges associated with data management and cope up with the increased transportation and logistics demand. NetSuite and Salesforce allow transportation and logistics organizations to stay competitive in an ever-changing business landscape by automating crucial processes to decrease cost and improve operational efficiency.

Why Adopt The Netsuite and Salesforce Integration Solution?

Integrated Budgeting and Forecasting: With fluctuating fuel prices and forever changing business operations costs, it is hard to manually track and forecast budget, but with NetSuite and Salesforce integration solution from Commercient, businesses can plan ahead and adjust budgets and allocation according to forecasted data, that improves financial stability, reduces cost and improves efficiency. NetSuite and Salesforce integration allows your businesses to improve their financial management through financial planning based on accurate real-time data.

Customer Relationship Management: Transportation and Logistics companies transact with other business entities and maintaining good relations with customers increases customer loyalty and more business in the future. The Netsuite and Salesforce integration gives your business complete real-time visibility to customers across multiple channels, which directly improves customer relationships and strengthens the customer lifetime value.

Business Intelligence: Commmercient SYNC has Real-time Business Intelligence. The Netsuite and Salesforce integration with commercient will give your business access to the latest in reporting and analytics giving you instant, real-time data visibility of all business and financial transactions. Commercient SYNC  allows businesses to generate accurate reports combining operational data, and financial data with (KPI) key performance indicators.

Inventory and Supply Chain: With Netsuite and Salesforce integration, inventory and supply modules are integrated to help your business track assets and available inventory.  In the Transportation and Logistics industry, your assets are always on the move in different locations carrying goods for different clients on multiple routes. NetSuite and Salesforce integration will allow your businesses to track your assets and your customer’s assets through multiple locations in real-time.

Global Business Management: NetSuite and Salesforce integration can take your business to an intelligent enterprise level, giving your business the ability to manage multiple subsidiaries, business units, and legal entities from several different locations in one unified cloud-based integrated system. This allows your business to easily adapt.

Choosing Commercient SYNC is a cost-effective and practical way to make sure your business operations run more efficiently while increasing visibility between your customer services, sales, front and back-office teams by having NetSuite and Salesforce integrated.

Contact your Commercient representative for more details, You can also find us on the Salesforce AppExchange.

Any successful company knows that the only way to stay in business is by adapting to change. To resist advancements in technology is to hamper your own business’s future. If you’re looking at getting a headstart on your competitors why not consider implementing some of the below technology trends.

Digital Twin

Digital Twin Gif

A digital twin is a digital clone of something living or non-living physical in the virtual world. Examples can include a virtual model of a process, product, or service. A digital twin can exist simultaneously with its twin in the “real world”.  

Benefits of a digital twin:

  • Quality control, 
  • Improvement & Optimizations of systems.
  • System diagnostics
  • Monitoring
  • Prediction of production outcomes 

Having a digital twin allows one to monitor the twin system, analyze data and resolve any issues found without it affecting the actual physical entity. During a simulation, one can prevent downtime, develop new opportunities, and plan for the future. Other benefits can include improvement in customer service, by better understanding the customer needs, upgrade existing products, operations, and services. Digital twins require an initial investment in machinery and software as well as any advancements in the future.  

Machine Learning

Machine Learning Gif

Machine learning is the ability of computer systems to perform a task without explicit instructions, this is achieved by using algorithms and statistical models. Machine learning allows companies to analyze massive quantities of data. It goes without saying that a machine will not experience “Human-error” and therefore will deliver faster, more accurate results that can be used to identify profitable opportunities or dangerous risks.

Time spent on manual data entry can now be implemented by employees on tasks that add value to the business. Once calibrated correctly machine learning will be able to run manufacturing processes with very little human interference.  Some companies are confident enough in their Machine Learning to allow them to make decisions without “human-error” regarding operations. AI is able to operate other technologies that increase automation in business.

Machine learning can help businesses predict customer behaviors and purchasing patterns. With this information, you (or the machine) can provide the best possible offers to targeted customers. By analyzing customer behavior machine learning can improve customer loyalty. Ensure superior customer experience by assigning the customer to the most suitable customer service executive or use predictive algorithms to provide customers with suggestions of products they should enjoy.

Data Protection

Data Protection Gif

Year after year your company generates bytes upon bytes of data. Data protection now more than ever is of the utmost importance. 

“Data. Specifically data storage, analysis, and security. We generate an incredible amount of data across Lockheed Martin, and we’re always finding ways to put it to work more efficiently. We’re also developing new ways to protect and encrypt valuable data in space. Many companies are talking about data, and each year we see more wins – and losses – when it comes to data.” – Rick Ambrose Executive Vice President of Lockheed Martin Space

Commercient takes data protection very seriously and we have taken a stance to protect an individual’s data by ensuring enhanced security for individual data at rest, plus encrypted data in transit. Additionally, we conduct routine data audits using data processing logs to ensure that the data we process is secure. We’ve also developed systems to prevent data breaches. Recently we have implemented data deduplication, which removes redundant copies of data to reduce the storage capacity required for backups.

AI

AI Gif

Artificial Intelligence is intelligence demonstrated by machines that mimic the cognitive functions of humans. 

In the future, all communications with customers will all be dealt with by AI smart enough to pass the Turing Test. An AI won’t become overwhelmed by an irate customer, it will be able to deal with any hurdles in a quick, calm, and professional manner. 

Unlike humans who have pesky needs that need to be dealt with on a daily basis, an AI can work 24/7 without rest or nourishment. This can come in handy if your company boasts having customers all over the world, who require assistance at any time.       

So how does a company actualize AI? 

“You need a lot of data to train AI to do that… if you don’t have that data you’re not going to be able to build an AI system,” Henry Baltazar is a Research Vice President for the Storage Channel at 451 Research. 

Many companies struggle with siloed data, especially between ERP & CRM systems. For an AI system to learn and adapt in needs easy access to all the data your company has accumulated thus far. Integrate your ERP & CRM Data with Commercient SYNC.

Hologram Technology

Hologram Gif

A Hologram is no longer a piece of future tech you only see in Sci-Fi movies. A Hologram is the three-dimensional presentation of light scattered from an object.  

As previously discussed companies are generating more and more data, but where does one store it all? Holograms are capable of recording pure data, they have the potential to store absurd amounts of information. Prototypes can store over 4.4 million individual pages on a disc. Holographic memory offers the possibility of storing 1 terabyte of data in a sugar-cube-sized crystal. Holograms offer a unique form of long-term security, media stability, and reliability. Three-dimensional data storage will be able to store more information in a smaller space and offer faster data transfer times. 

As you can see above many of the new up and coming technology trends rely on data. Having all of your data in one place not only makes it easier for you to implement new technologies, but it benefits your company in multiple different ways. Discover how Commercient SYNC can benefit you, Contact Us.  

Data has become more complex over the years and it still remains the fuel keeping most organizations in business today. Getting a consistent view of your business performance across a large enterprise could be challenging. Often, global enterprises don’t have a single definitive source of data related to customers, inventory, financial reports, or products. And that makes it difficult to answer even the simplest questions. What is the solution you ask? Salesforce and Netsuite integration is the answer.

Not all information needs to be available within five minutes, but certain decisions can only be made on the basis of data that is fully up-to-date. And that is a big advantage of data integration. With data integration, you see a unified view of your data, because data integration software brings your information together, it can include data quality and the process of defining master reference data, such as corporatewide definitions of customers, products, suppliers and other key information that gives context to business transactions.

Why should a business use Salesforce and Netsuite integration?

If you are looking to grow your business from anywhere in the world using cloud software, automate sales, and become a fully digital business, Commercient SYNC has the app for you. Commercient’s SYNC’s application makes it possible to see your Netsuite data in Salesforce and vice-versa since it can be used on any device. In addition to this, you will need a way to ensure that you have access to accurate, complete, and up to date data in your Salesforce and Netsuite ERP. Without this, it becomes difficult to improve your income, leads, and credibility. As a result, that is why you should be using Commercient SYNC.

How can Commercient SYNC’s data integration platform benefit you?

  • Streamline your processes, sales, and customer service.
  • Increase customer satisfaction.
  • Cut costs.
  • Assist with inventory control and warehouse management.
  • Consolidate your financials.
  • Netsuite data is automatically integrated into your Salesforce CRM so you don’t have to program anything.
  • There is no mapping, coding or server needed
  • Elimination of duplicate entries, errors & wrong data input
  • real-time updates in both systems
  • Automated workflows  avoid the common mistakes in process pipelines
  • Better work productivity saves time & overhead cost empowering management to take the next action plan

Commercient SYNC is a cloud-based app that allows access from any location. Since it is a cloud-based experience, you are assured that Commercient will have your data secured and it provides a 360-degree view of your data and elimination of manual data entry assisting you to focus more on driving profitability to your business.

Talk to us today about your own Salesforce and Netsuite integration requirements and we will get you on the right path.

As the year has unraveled, a new virus came about that is highly contagious and changed our world in terms of how we work. Many employees around the globe started working from home to avoid being around other employees in an office environment. Many businesses had to adopt new technology to make it possible for their employees to work from home.
Technology provides a solution for companies to carry on with their business, while employees work from home and businesses are adapting to the changing circumstances, it looks like working remotely could be the new norm.

Your business has different departments that have to collaborate on a daily basis in order for all operations to run smoothly and efficiently. All these departments use different software to record and track their tasks, for instance, the sales department uses the CRM system to capture leads and follow up on opportunities or closed deals, on the other hand, the accounting department uses the ERP system to capture and record inventory or any financial revenue. 

If a sales representative is on Zoom meeting with a prospect and requires some financial data or check on product availability, on a normal day in the office the rep could say please hold while I get the data for you, but with the new normal everyone working from you could lose the lead while trying to gather some data. Thanks to Commercient SYNC your team can have one source of data where your departments can get the CRM and ERP instantly from their fingertips. Commercient’s SYNC data integration technology makes working from less stressful and more productive with no delays.

Let’s Take a Look at Other Technology Solutions Making Working from Home Easy

You might be wondering how one can work from home? Well, technology makes it a smooth process and possible.  There are different types of technology to assist employees working from home. 

  1. Video apps – These types of apps like Zoom, Google Meet, or Skype can help employees working from home connect with their employers or other colleagues as well as, other people for example in sales to meet up online with clients.
  2. Messaging Apps – Messaging apps can be instant and are commonly known as Slack, Microsoft Teams, Google Hangouts, or even Zoom. By having these apps, it can assist employees to ask questions and get feedback straight away, without trying to arrange meetings. The only problem with this is that the corresponding party might not respond and complex topics will not be as successful. 
  3. Productivity Suites – This can also be known as Office Suites and it is many applications combined into one, which includes Office 365 and Google Suites. Office 365 includes email services, and office apps that have subscription fees like your Word, Excel, and PowerPoint. On the other hand, Google Suites have email services (Gmail), Hangouts, Google Drive that allows you to create documents through Google Docs, Google Slide and Google Sheets which can be stored and shared amongst other employees. The Productivity Suites are cloud-based which provides simple cooperation amongst employees in the company in real-time without having to meet over a video call and all information is stored in one place.
  4. Intranet – This is a network for employees to share information with each other as it helps fill in the gaps of communication and it is used to connect them digitally for integrations to increase productivity.
  5. Owning a desktop –  Having a computer can sometimes be cheaper than a laptop as you are able to upgrade it when new parts are needed, the only disadvantage is that it cannot be moved in case you want to work at a coffee shop.
  6. Owning a laptop – The great thing about laptops is that you can move them with you when you work in a different environment other than home. Some can be expensive but before purchasing one, you will need to make sure you do the research to get the correct specs and to make sure it can handle related work tasks.
  7. Headphones Working from home can get noisy if there are dogs barking, any construction work, or even kids screaming. Purchasing noise-canceling headphones can be a good idea to block the noise out and most headphones come with a built-in mic for video calls.
  8. Internet – In order to work from home, having internet access and at a fast speed, will be beneficial to be able to complete work objectives. 
  9. Work Management – There are cloud-based apps that can assist in supervising any work-related objectives by organizing, reporting, cooperation, and messaging employers and employees on what jobs need to be done. These types of apps can include, for example,  Basecamp, Trello, or Asana.
  10. Time tracking – There are also programs for employees and employers to keep track of their hours as the data can be sent to payroll to save time as well as to monitor employee activity. Such programs include Screenshot Monitor.
  11. Online security – It’s important to have security measurements in place to avert any hacking of crucial information. Ensure you have firstly, a VPN (a virtual private network) as it provides security for that are public connections, secondly, network security, and lastly, malware protection. 

What are the advantages and disadvantages of working from home?

Some of the pros of working from home can be quite predictable but are still necessary to look at. 

  1. No traveling – Employees will spend less time traveling to offices which means spending a shorter amount of time in traffic and gives them more time in the week to catch up on things they need to do as well as, save money on petrol. 
  2. More flexibility – Employees have more freedom in the week to balance personal obligations and work obligations as well as,  their hours and location to work since they can decide where they want to work in the week. Also, In the week an employee can do their chores or exercise in their lunch break.
  3. Avoid office disruptions – If an employee prefers to work in silence, working from home is the way to go since they can keep away from any noises in the office. In addition, by working from home, there are fewer interruptions from colleagues which can increase your productivity.

Even though there are advantages to working from home, there are also some disadvantages that can differ between people.

  1. Less interaction with people – Some employees may find this difficult as you won’t be around other co-workers in an office environment which means less socializing as you will be home most of the time. 
  2. Difficult to separate your personal life from work – Since you do not have to travel to work and begin at set times, hours are more flexible and this could result in working longer hours than needed or some may find it tough to unwind by the end of the day and stop working.
  3. More distractions – In terms of this, for some employees working from home they might find more interruptions because of maybe having children or pets, or even wanting to do laundry. Therefore, employees working from home will need the discipline to focus on what they need to do for work.

Does your company need help integrating data between your ERP and CRM to help your employees be more productive while working from home? Look no further than Commercient SYNC. Contact us today! SYNC is a cloud-based app and it is not like any other data integration apps. SYNC provides an easy installation process and hassle-free since it requires no mapping, coding, or ETL. This provides a seamless integration experience and we handle everything for you.

Technology has advanced and has made day-to-day operations for businesses more efficient and seamless. CRM and ERP data integration can be done without changing any coding in your existing software. Commercient’s integrations are quick and easy to implement and do not require ETL, mapping, or coding, which reduces implementation costs by up to 80%. Your businesses can integrate and make use of their data within 24 hours without interrupting any of your daily operations.

More industries have started harnessing the great benefits of Commercient SYNC ERP and CRM data integration solution, after implementing the Commercient SYNC solution some of the greatest benefits quoted from our customers are:

  • With Commercient SYNC, SealRyt has a 360-degree view of customers. “Just allowing salespeople to be able to see the ERP data that they call or email us for every day, right in Salesforce, is going to be a game-changer,” Chilton said
  • “Our team has access to ERP data at their fingertips,” explained Gary Paul, Regional Sales Manager, at Protectowire. “Prior to SYNC and Salesforce, we didn’t have any visibility on what was happening with the company.”
  • “Commercient’s pricing and support were the main keys, and the support has been pretty amazing so far,” said Kaushik Loke of Abelian “The entire setup of the SYNC was handled by Commercient, who was able to coordinate with the client to ensure al; the requirements were in place for their ERP and CRM integration.”

Here’s Commercient’s 2020 top ERP and CRM integrations:

Hubspot CRM & Sage Integration: Sage CRM and HubSpot each serve important functions for teams within an organization. The two systems are impressive by themselves, but combine their compatible attributes and you have an unstoppable sales, marketing, and services powerhouse. Pull lists directly into HubSpot from Sage CRM and never worry about the upkeep. Updates happen automatically as you make changes in Sage CRM, so your HubSpot list is always accurate. Want to know if a prospect signed up for a webinar? Have they visited a webpage? View your HubSpot customer activity within your Sage CRM platform for deeper marketing insights and more relevant sales calls.

Sugar CRM & Quickbooks Integration: Integrating Sugar CRM & Quickbooks helps businesses eliminate the timely and sometimes costly procedure of hopping between systems to gather all the data you require. Commercient SYNC closes the gap between your QuickBooks and Sugar CRM. SYNC data integration is simple, quick, and efficient. Your data is synced to both systems in real-time without the need for manual data entry, or the risk of human errors. SYNC harnesses the power of the cloud to provide more security, productivity, efficiency, and revenue. Having all of the information that’s important to your accounting team and sales department in one easy-to-access place will help your business become more efficient by simplifying everyone’s jobs, speed up the sales process, and provide you with – one truly powerful collaborative system.

Zoho CRM & Xero Integration: Integrating your Xero data with Zoho enables you to keep your business running on track while offering essential visibility to your sales and customer service teams. Through SYNC, your front-office teams can see everything happening behind the scenes including accounting data, contracts, business financial performance, and customer records. They can also feedback vital intelligence via Zoho to your back-office teams. Additionally, when you win a new business, SYNC automatically converts it to Xero in the form of a Sales Order, a Job, or a new product with a BOM. Use Commercient SYNC automation to align departments, maximize sales and marketing collaboration, and nurture better customer relationships.

Salesforce & Epicor 10 Integration: Epicor 10 is an ERP software that can be integrated into your CRM known as Salesforce. These systems are used to ensure that data integration runs smoothly. However, data within your Epicor 10 and Salesforce CRM systems can remain separated, which means your teams may miss crucial information needed to make important decisions. Therefore, SYNC can provide a cost-effective and practical way in order to make sure your operations run smoothly while enhancing visibility between your customer services, sales, front and back-office teams.

When your sales team is in the middle of a very crucial touchpoint throughout the customer’s journey, having mobile access to customer inventory, invoices, orders, products, and pricing information will assist in closing deals quicker. Your sales team must have up-to-date data during the interaction, not afterward. With effective integration, employees from various departments within your company will also find it easier to collaborate, because streamlined information keeps everyone in your business on the same page.

Talk to us and get started with seamless integration with SYNC!

Technology Trends Driving CRM Software

In a world of fast pace moving technology, we might often wonder if there are faster and more secure ways of keeping your customers information in one place. There is a variety of software designed to keep up with customer relationships and their data, and this is when Customer Relationship Management (CRM) comes in handy.

You might be wondering what a CRM is – it is software designed to assist in improving business relationships by overseeing the interactions between potential customers and customers. CRM is there to accommodate processes within an organization, that can lead to increased sales and profitability, building strong relationships with customers and improving customer services. By having a CRM, all customer data is stored in one place in which you can see all their personal information, history, orders, or any obstacles they are experiencing.

CRM’s include many benefits such as:

  • Reliable reporting
  • Improved contact management
  • Teams across departments can collaborate more efficiently 
  • Improves customer loyalty
  • Optimizes marketing 

Since CRM and technology have been growing, there are certain trends that are driving the software to expedite daily business operations and make customer’s journeys flawless. What are the technology trends driving CRM software?

1. Using data strategically

When a company gains potential customers, numerous data is produced in the sales or marketing department, by having CRM the data is unified and stored in one place making it easier for employees to access the data to satisfy the customer’s needs.

2. Artificial intelligence 

Artificial intelligence with CRM is a necessity as manual tasks can become automated which will free up a sales department time. Chatbots are also implemented through artificial intelligence and are equipped to handle service requests by capturing the customer’s important information needed to handle those requests. Not even that, usage patterns of marketers can be identified and data can be collected, then analyzed for leads and to predict customer trends.

3. Making CRM Mobile

Salespeople are always on the go and by having a CRM, they can access the information anywhere and at any time they need to. They can access any leads or opportunities that can result in customer interactions being dealt with faster. This can assist in boosting productivity since all the data is organized and in one place, which means a salesperson can respond to requests straight away. It will also increase sales since a salesperson won’t have to spend time searching for information.

4. CRM Becoming Social

CRM allows interaction in real-time and having CRM that is social, customers can be engaged with on any social media platform. Since social CRM operates on social media platforms, there are techniques and technologies that allow businesses to supply real-time feedback and programs to support customers. In addition, brands can use social CRM to identify customers buying patterns and behavior.

5. Workflow automation

CRM’s are useful in helping businesses automate their workflow as it helps determine whether certain tasks should be done by a machine or a person to provide the best customer service. In a CRM there is task automation that provides guidelines on what actions to take for an employee to assist the customer. The task automation functions are based on information received from the profile of the customer, and the circumstances surrounding the business. Not only that but, by having task automation it assists in distributing work amongst employees or machines. It, therefore, assists salespeople in reducing their time on tasks,  duplications of work is avoided and each stage of the sales process is looked at to make sure the correct steps are taken.

6. Data integration – Third-party systems and IoT

CRM’s are designed to deal with large amounts of data from different platforms, the data is able to integrate more easily through third-party systems and the Internet of Things (IoT). Third-party systems operate through web services as it delivers, for example, cellular services, subscription services, or GPS’s. Since CRM operates in the cloud, there are protocols in which data can be retrieved through the web services. This type of cooperation provides seamless communication with other sources of information in order to provide efficient customer services. IoT also plays a role in the trend for CRM as there are devices that will be able to detect and send issues about products, maintenance issues, or inappropriate usage. 

7. Technology – ease of use

Since data can be stored in one place with CRM, it will be easier to find and analyze, as well as, it can connect with other technologies making the process of interacting with customers easier and more efficient with no data duplication.

Commercient provides an app called SYNC that can integrate your data between your ERP to your CRM or your CRM to ERP in real-time with no mapping, coding, or ETL. Since there are technology trends driving CRM software, Commericent can provide a 360-degree view of all your data within sales and marketing to satisfy your customer’s needs in an efficient manner. Using SYNC to integrate your data, it will all be stored in one place which prevents salespeople or employees from searching for data in numerous places in order to perform tasks according to the customer’s request, and duplication of work is prevented.

Contact us to start reaping the benefits of digital technology!

The Covid-19 pandemic has forced businesses to maintain and build relationships with consumers from a distance. With “the new normal”, businesses are now facing a challenge of generating sales during a period of extreme economic hardship while keeping the threats to life and livelihood that have altered consumer priorities and preferences in mind.

Businesses that cannot supply the demand of their stakeholders are struggling, some might even be closing their doors, while some are learning how to adapt and pushing past this crisis. The rapidly spreading of businesses shutting down has proven the advantage of digital technology and readiness also shown how software platforms enable work to be done remotely. Whether for telecommuting, product fulfillment, or service delivery, modern technology systems have helped optimized operations in the face of limited person-to-person contact to comply with social distancing.

Here are four ways to manage your customer relationships during and post a crisis like the COVID-19 pandemic:

  1. Help Your Customers by Guiding Them Through the Changes: Stay ahead of the information curve. Set up robust media monitoring systems to stay educated on the outbreak. Offer your customers online learning opportunities. To keep your customer relationships strong during COVID-19, provide your customers with intelligence, guidance, and direction that makes your value delivery a seamless interaction. Stay on top of and ahead of all shifts, and provide regular updates on closings, delays, product changes, and promotions to keep your clientele informed and appeased. Learn what your audience needs and help them discover how your service will best help in these trying times.
  • Run webinars
  • Use media monitoring software
  1. Empathize and Communicate Like a Human: Provide employees with messaging to share with customers and partners. Be truthful about what you don’t know and avoid statements that may prove to be false in the coming weeks, whatever you say to your customers right now has to come from an honest place while still respecting their boundaries. Be mindful of how your service affects your clients, and how COVID-19 is affecting their lives and their own business.
  • Create a landing page dedicated to your clients during these trying times with FAQ’s, You can easily take a news plugin for this function.
  • I recommend enabling external comment functionality for improved feedback from customers.
  • Allow your customer service and sales teams to offer reduced prices or increased services during this time to customers.
  1. Keep What Works But Adapt Quickly: Some companies may have advanced their digitalization capabilities in the past few years. These companies are likely experiencing, only a moderate impact due to the global coronavirus pandemic. Shifting your operations to remote work via online conferencing and communication tools like Zoom and Slack, most projects can continue. 

During the disruption, operational challenges need solutions, cash management and liquidity need to be adjusted for the changes in demand. Communications and leadership must also be expanded into the digital space. If your company was not online before, it’s likely online now. In a fast-paced marketplace, shopping for new technology solutions may help some companies. Most companies’ issues resulting from the disruption due to worldwide efforts to contain the spread of COVID-19 will need quick fixes and solutions, but for some, it might be the beginning of new problems.

  1. Leverage Technology to Generate Value for Your Customers:  In collaboration with marketing automation tools, you need to ensure they are integrated with channels where data can be pulled from. Once you have your data, it needs to be analyzed and segmented to an individual level and then utilized for personalized customer communication via marketing automation. Every part of this process should be talking to all the other parts for maximum efficiency, information, and results. Depending on your business your data collection channels can be CRM, Website, Email marketing platform, Mobile app, Event management tool, Social media, Online Store, or an ERP system.

Conclusion

During the pandemic having accurate data is key, it helps in making decisions based on your business’s day to day operations. Your goal as a business leader during this time should be to increase customer engagement and position yourself as a reliable, value-add partner who goes above and beyond during difficult times.

With an app like Commercient SYNCyou can grow your business from anywhere in the world using cloud software, automate sales, and become a fully digital business. Commercient’s SYNC’s application makes it possible to see your ERP data in your CRM and vice-versa since it can be used on any device. In addition to this, you will need a way to ensure that you have access to accurate, complete, and up to date data in your ERP and CRM.

Talk to us now to get on the digital business train!

There comes a time when managing your client’s databases via thousands of spreadsheets, hopping from one system to another to find leads or customer data, or navigating amongst sales opportunities by checking scribbles on Post-it notes is no longer an option.

In order to effectively handle business operations and to improve the efficiency of your business, you need a robust customer solution where you can capture customer data, track incoming leads, segment customers into meaningful groups and create a structured workflow. Customer Relationship Management (CRM) systems work best for small businesses to maintain strong relationships across the board. In a CRM, all employees can record customer interactions with the company, create personalized messages for a targeted audience group, implement lead nurturing and lead scoring techniques, automate work processes, and much more.

 

Let’s take a look at factors to consider when picking a CRM software:

 

  • Define your business needs
  • Do I need to increase lead generation? Look for a CRM that delivers strong and agile lead generation software.
  • Are deals getting stuck in my pipeline? You’ll want a CRM with strong sales reporting, so you can identify the bottleneck.
  • Do I need to better access my contact data? Purchase a CRM that provides easy access to a 360-degree contact view.
  • Do I need to increase efficiency across my teams? Look for a CRM that can automate as many manual processes as possible.
  • Do I want easier access to insight around my results? Your best bet is a CRM that provides customizable dashboards.
  • Is my sales team unable to convert leads? A CRM that provides lead scoring so that you can qualify leads and identify the most sales-ready prospects will help.
  • Price of CRM for small business

Most CRM software providers offer a free trial and offer per-user pricing. Before making the final selection, it is advisable to take advantage of the free trial and consider the price your organization can afford on such a plan.

  • Ease of use/learning curve

Will your team be able to easily use the system? User-friendly CRM software is what your small business needs, so having to spend money on training might not be a great idea. Research reviews and find out if the CRM is easy to use and novice-friendly

  • Availability of customer support

You might have technical questions that only the software provider can answer-finding one that offers customer support without any delay is the key to success for any business. Your business needs complete and unhindered access to support that doesn’t allow geographical boundaries or time zones to come between you and support.

  • Marketing features

All-in-one CRMs include marketing automation software. The capabilities coming out of such software will let you do things such as:

  • Email marketing
  • Build landing pages and web forms
  • Score and qualify leads
  • Run multichannel marketing campaigns
  • Track the results of your efforts
  • And much more

An all-in-one CRM eliminates the need to spend more money on a stand-alone marketing automation solution, making it a great choice for small businesses.

 

It’s more than likely that you’re already using other software systems in various departments of your small business. Commercient SYNC, the #1 data integration platform can help you integrate your existing systems, such as your ERP and CRM solutions. A systems integration will ensure the right information is available to your organization.

 

Your sales team will have access to ERP data directly in CRM, such as customer information, sales history, invoicing, serial numbers, inventory, multi-ship to addresses, and much more. With two-way sync, new accounts and orders are integrated from CRM to ERP. This gives you a 360-degree view of sales and marketing.

 

Revolutionize the way your organization does business and expedite all processes by getting an advanced CRM system.

5 Salesforce experts and Commercient partners offer us their free advice on salesforce.

Salesforce software is here to deliver all its capabilities and improve processes, workflows, customer management, and a lot more. But how do you get there? How can you bring the vision to reality and get the most out of your Salesforce implementation? How can you make Salesforce work for your business? 

Commercient asked some of our most trusted partners for their expert advice, to provide actionable tips and tricks to make any Salesforce implementation as smooth as possible. They have a proven track record of successful Salesforce consulting and software implementation, and now they’re happy to help you with recommendations that have helped their own clients as well.

If you’d like to see how Commercient SYNC has made a positive impact in our clients’ processes, sales, operations and customer service, click here to read customer success stories

Especially now, businesses are trying to find ways to maximize their investments and resources. If that’s your case, here are expert tips & tricks to get the most out of Salesforce. Some offer business/strategy advice, while others provide a more tactical approach, but all the advice compiled in this article intends to help your business to improve and optimize your Salesforce implementation. 

Where to Start 

Chad Anderson – CEO of Cirrius Solutions 

Certified Salesforce Business Architect

  1. Start with a strong discovery process

Discovery is the single most underrated phase of software development, and maybe the most important. It’s easy to focus mostly on the actual implementation, but execution without planning won’t help your company in the long run.

  1. Map out the customer journey

A good understanding of the end-to-end customer journey is key to ensuring your field service process provides the ultimate experience. Commercient SYNC provides the missing link to create a seamless customer journey, giving the business a full view of their data pushing ERP info back into Salesforce.

  1. Create an implementation checklist

It is very important to simplify the complexity by starting with a strong implementation checklist to outline the critical components of the implementation and keep everyone on the same page.

  1. Use declarative workflows where possible: 

80% of the platform features can be created using point and click workflow. These are very useful to eliminate the need of maintenance down the road. 

  1. Build Key Performance Metrics

What is measured can be improved. Provide executives with insights to make smarter, real-time decisions based upon key performance analytics. In order to have access to numbers useful for decision making, it’s useful to bring historical data (last week, last month, last year) to compare current performance and projections. With SYNC, that data is one click away. 

Data And Documentation Are Your Friends

Josh Monson– President, One Point One Group 

  1. Get your arms around your data

Use tools like RingLead, Field Trip to understand what is being populated, what is not (and why) so that you can improve the user experience. 

  1. Document your core business processes

Use tools like Lucidchart, PowerPoint or Visio so that you can focus conversations on the business process in Salesforce and have everyone on the same page.

  1. Bring in critical information:

Not just data, but meaningful information that may be aggregated before it goes into Salesforce, in order to bring more value to your users for decision making. Commercient SYNC brings to Salesforce historical data from the ERP, so managers and employees can compare numbers and make informed decisions and adjustments to the sales strategy.

Optimize Your Sales Process And Pipeline

Rob Diefenderfer – President, Rithom Consulting 

Making critical information available is key to any department, but for the success of the inside and outside sales team is crucial. That’s why Rithom Consulting recommends Commercient SYNC integration to seamlessly integrate your Epicor (or other ERP) data into your Salesforce CRM.

Here are their best tips and practices for Outside Sales teams:

  1. Let your Quote team (Inside Sales) know to generate a quote in Epicor when an Opportunity is Closed Won = Email Alert or Task assigned to Inside Sales.
  2. Another alternative is to use list views to easily find the latest updated/created Quotes.
  3. They can also use Tasks on the Home Tab to access the Task, follow up to completion, send a Quote.
  4. Outside Sales can review in Salesforce information such as Quotes, Sales Order, and actual sales numbers. This way, they can see if a quote sent has been accepted, for example.

For Inside Sales teams, here’s what they recommend:

  1. Inside Sales creates Quotes in Salesforce via CPQ, which is then synced to the ERP.
  2. The Inside Sales team creates tasks in Salesforce to request Outside Sales team members to follow up with a client when necessary. For example, when they need to verify quantity or pricing.
  3. If the prospect hasn’t closed yet, set up a reminder to follow up on a quote sent by a certain date, and see if they are ready to move forward and become a client.
  4. On Quote acceptance, generate a Sales Order. With Commercient SYNC, that order generated in the ERP will be synced to Salesforce. This will help to keep everyone on the same page.

Using a data integration platform such as Commercient SYNC with Salesforce brings benefits to Management as well. They are able to review reports for: 

○ Overall Tasks assigned

○ Staffing workload

○ Sales numbers

Don’t Overlook Admin Stuff

Kirby Colette – Business Analyst, CrossPeak Solutions 

Ok, now that the implementation is done, how can you ensure the data in Salesforce is not only stored -like it would be in a spreadsheet- but it’s up-to-date and useful for decision making and day-to-day operations? Here are tips recommended by Kirby Colette from CrossPeak Solutions:

  1. Always create Record Types. 

Whenever you set up a new instance you should create a Record Type for all Records your users are going to be working with. The most obvious advantage will be for inline editing; your end-users will be able to take advantage of in-line editing on filter list views through your instance. This will also set you up for continued success as you scale. 

  1. Create a custom update quick action for your Account Object.

Update the layout to include the most important fields for your users to see at a glance. Once you have finished the actions go to your Contact & Opportunity object and Create a Quick action on each, that Creates a New Account Record. Navigate to the Lightning Page Layouts for both the Contact and Opportunity Drag the Related Record component to the Page Layout, choose use “Account” on the Right pane, and Choose the Update Action you created and the New Action. Now, when your users are on Records that are children of the Account, they will be able to update the Account Record and view the most important information without leaving the page! This can be applied to several other objects!

  1. Now that we have created the Quick Action Update Account let’s use it on the Account as well. 

Navigate to your Lightning Record Page drag the Related Record Component onto your Page Layout. In the Properties on the Right-hand side of the Record Page Manager select ‘Use this Account’ and select your Update & New Actions. Publish your page. Now the most important details that you want to be able to edit on the account page layout while viewing something else on the Lightning page –like your chatter feed– are visible and editable. Rebuild this on any other page!

  1. Set up Path for Lead & Opportunity, and ALWAYS Celebrate.

Everyone loves to celebrate their win, so let’s make sure they can. Go to Setup > User Interface > Path Settings. (Enable if not already Enabled). Select the path for the object you need to edit or create a new one using an Object + Picklist field. Edit each value so that fields that are needed during each stage are added as well as notes of encouragement or reminders for that stage. Save your path. Return to Path Settings and Activate your path, then click Edit. Select Next Until you are back on the Page to turn on Celebration. and Turn it on and click always! 

  1. Avoid Multi-select Picklists whenever possible.

Reporting on these is no fun for anyone. The more efficient reporting is, the less time it’s going to take, and the easier it will be to make informed decisions.

Last but not least, an integration such as Commercient SYNC is highly recommended to get the most out of a powerful solution like Salesforce. This way, Salesforce users can enhance their experience and workflows having key customer data right at their fingertips, among many other benefits.

Mike Speer – Salesforce Practice Director, Plus Consulting 

If you want more tips to make Salesforce administration easier on everyone at your company, here’s valuable advice from Mike Speer, Salesforce Practice Director at Plus Consulting:

Tips for tools and features 

  1.       Use Google Chrome Extensions – The Salesforce user community continually builds extensions that bridge functionality gaps to make an admin’s job easier.
    • Salesforce API Fieldnames – this extension allows you to view the full name of the Salesforce custom field without leaving a record!
    • Force.com LOGINS – helps you to easily manage the usernames and passwords of the different orgs you may use, like a Sandbox and Production org.
    • Salesforce.com ID Clipper – Helps you get Salesforce.com Ids from records and links to your clipboard
    • Salesforce.com Quick Login As – Makes it easy to login as another user. Maintains the page currently being viewed.
  2.       Data Loading Tips
    • Be sure to turn off Validation and Workflow Rules when using import tools or you may fire off unwanted automation and updates will fail.
    • Exporting reports to Excel in .csv instead of .xls will speed up the time it takes to export and open the document.
    • When creating data for import, name column headers in your CSV with Salesforce field label names to allow auto-matching.
  3.       Leverage Login as Any User Feature 

Salesforce provides admins with the ability to login as a user to help troubleshoot issues without having to share passwords. Use this feature liberally. And make sure you disabled the feature Force re-login after Login-As-User so you don’t have to relogin when signing out as that user after troubleshooting.

 

Optimization Tips

  1.       Utilize Permission Sets over Profiles: 

One of the most difficult problems to correct is building too many profile to address minor differences in security.  By using permission sets, you can easily add functionality to users on an as-needed basis without altering profiles.

  1.       Dive Deep into Standard Lightning Page Components:

Within the past two years, Salesforce has released a ton of useful standard components that have extinguished old practices.  For example, having a different page layout for each record type isn’t necessarily the way to go if you want to customize the fields on a page.  By combining conditional visibility with standard components, you can highly customize Lightning Pages with very specific requirements.

  1.       Use the Description Attributes in Setup: 

The best place to create documentation is within Salesforce! Use those description fields to leave yourself a note EVERY TIME you create new metadata.  You’ll thank me in a year.

  1.       Keep Using Workflow Rules for Simple Field Updates: 

If you need to have a very simple field update or email alert, build it in workflow.  Workflow doesn’t count against any governor limits and will always execute. Process Builder is built on Flow technology and is subject to many of the same limitations. Commercient SYNC makes the data native on Salesforce to trigger different workflows, which reduces those limitations and increases Salesforce users efficiency.

We hope all these tips leverage your experience with Salesforce and help you to get the most out of the #1 CRM in the world. If you want to learn more about how Commercient SYNC enhances business processes connecting Salesforce with the ERP, contact us today.