Building an Integration From Scratch? 5 Things to Consider First

In today’s fast-paced business landscape, CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) systems have become indispensable tools for organizations seeking to optimize their operations and enhance efficiency. These systems offer a plethora of benefits, from streamlining processes to improving decision-making.

However, to fully harness their potential, businesses often seek to integrate these systems seamlessly, enabling a cohesive flow of information across departments and functions. While there are various approaches to achieve this, including managed integration apps and ETL (Extract, Transform, Load) tools, the allure of constructing an integration from scratch is undeniable.

This article explores the intricacies of integrating CRM and ERP systems by building an integration from scratch, and the factors businesses should consider before embarking on this journey.

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Comprehensive Understanding of CRM and ERP Systems

Successful integration between CRM and ERP systems requires more than just a surface-level understanding of their functionalities. A deep technical understanding is essential to ensure effective communication between these systems. This includes knowledge of coding structures, data mapping, connectors, and more.

Companies must assess whether they possess the internal expertise to navigate these complexities or if outsourcing to specialized providers like Commercient is a more viable option.

Internal Resource Availability

Access to comprehensive resources such as guidebooks, documentation, and APIs is crucial for navigating the technical nuances of CRM and ERP systems effectively. Without the right resources, businesses may struggle to understand errors and troubleshoot issues, potentially derailing the integration process.

Investing in the necessary resources or opting for a fully managed integration solution can mitigate these challenges and expedite the integration process.

Technical Expertise Within the Team

Having a team of experts who can navigate potential roadblocks and resolve issues swiftly is paramount for the success of an integration project. However, many organizations may lack the internal expertise required for such a complex endeavor.

In such cases, partnering with specialized integration providers like Commercient can provide access to a team of seasoned professionals with the requisite technical skills and experience.

Investment Considerations

Building integrations from scratch can be a time-consuming and resource-intensive endeavor. Companies must carefully evaluate the costs associated with hiring ERP or CRM experts, project leads, and the potential impact on day-to-day operations. Additionally, businesses should consider the opportunity cost of dedicating internal resources to the integration project.

Choosing a fully managed integration solution like Commercient offers a cost-effective alternative with quick implementation tailored to specific business needs.

Time Investment

Integrating CRM and ERP systems from scratch can take months or even years to develop fully. However, companies cannot afford to wait indefinitely for the integration to be completed.

Commercient SYNC offers a rapid implementation timeline, typically lasting just a few days to a couple of weeks, enabling businesses to realize the benefits of integration sooner and without the added burden of lengthy development cycles.

Meticulous Planning and Commitment

Once the integration project is underway, meticulous planning and unwavering commitment are essential for its success. Integrations from scratch demand considerable time and effort, often spanning a year or more before reaching fruition. Upon successful implementation, ongoing maintenance, troubleshooting, and adaptation to system upgrades become crucial considerations.

Fully managed solutions like Commercient offer ongoing support and expertise, ensuring the long-term viability and value of the integration endeavor.


In conclusion, integrating CRM and ERP systems offers immense potential for enhancing business efficiency and productivity. While the prospect of building integrations from scratch may seem enticing, businesses must carefully weigh the associated challenges and consider alternative approaches such as fully managed integration solutions.

By evaluating factors such as technical expertise, resource availability, investment considerations, and time constraints, organizations can make informed decisions that align with their strategic objectives.

Ultimately, investing in the right integration solution is crucial for ensuring optimal outcomes and unlocking the full potential of CRM and ERP systems in driving business success.

If you want to start your journey through CRM/ERP integration success with SYNC, click here to contact us to schedule a free demo.