BASE Engineering is a world leader in developing radio remote control technology and fuel transfer automation. They are based in Saint John, New Brunswick, Canada, and use SYSPRO to manage operations and finance.

To modernize BASE Engineer sales processes, the company worked with SOLJIT to implement Salesforce Enterprise, the #1 CRM in the world. This helps them to connect both inside and outside sales, and better manage customers, opportunities, quotes and more.

While their sales teams have access to SYSPRO, outside sales team needed to use a VPN to log into the ERP to get important information, while juggling working in Salesforce. They chose Commercient SYNC, the #1 data integration platform for sales, to integrate key ERP data into their new CRM.

Commercient SYNC allows both inside and outside sales teams to access important SYSPRO data directly in Salesforce Enterprise, including customer information, sales history, serial numbers, sales order details, contacts, multi ship to addresses, and more.

“When our outside salespeople visit a customer, they have all the information that they need. They don’t have to call into the office, so they can address any issues or concerns,” said Laura Lunn, Marketing Coordinator at BASE Engineering. “Or they can answer simple questions, like where their last order is.”

Read the full customer success story.