“We appreciate what Commercient does, because we could develop custom bridges, but it’s going to cost more money and take more time.”
– Pete Fernald, Founder and CIO of Atlantic Database
Atlantic Database’s mission is to help clients automate their business online so they can reduce costs and increase sales by using Zoho One suite. The company recently celebrated 20 years of success.
“Zoho CRM helps the sales team save time, which means more time to sell,” explained Fernald.
Pete and Atlantic Database teamed up with Commercient to leverage SYNC, connecting their mutual clients’ ERP and Zoho CRM data. This gives the businesses a 360-degree view of sales, customers, and marketing.
“The sales team can check the history, account status, lead time, customer value, all in Zoho CRM, and without needing to log back into the ERP,” concluded Fernald.
- Challenge
- Implement a state-of-the-art, cloud-based CRM solution
- Data between Zoho CRM and ERPs remained siloed
- Continue to assist and support businesses as they grow
- Solutions
- Zoho CRM, a leading CRM and part of Zoho One
- Commercient SYNC, the #1 data integration platform for sales
- Atlantic Database and Commercient
- Results
- Atlantic Database and Zoho help clients automate their businesses, reducing costs and increase sales
- Sales, marketing and service can access ERP data in Zoho, including order history, invoicing, etc.
- Businesses have a 360-degree view of sales, marketing, and customers