ALN is a leader in the manufacturing and distribution of surgical tools for the medical industry, based in Bormes-les-Mimosas, France. They use Sage 100 France for their accounting and operations.

The business recently implemented Salesforce to help modernize their sales processes. “The feedback from the salespeople is that Salesforce is very user friendly, and they actually quite like it,” said Mathieu Buisson of Altern8, and IT Director of ALN.

Commercient SYNC, the #1 data integration platform for sales, helped ALN further by integrating data from Sage 100 France to Salesforce.

With Commercient SYNC, ALN has a full view of their sales, and it eliminated the need to log into two databases, Sage 100 France and Salesforce. Within CRM, they can see ERP data such as customer information, sales history, invoices, inventory, serial numbers, multi ship to addresses, salesperson names, and more.

“The goal was while they were implementing a CRM, the people wouldn’t lose productivity by having to log into another database, Sage 100 France,” explained Mathieu Buisson, IT director for ALN. The sales team saves time by having access to that vital ERP data in Salesforce, thanks to SYNC. This allows them to dedicate more time contacting leads and customers.

Read the full customer success story.