Before we take a look at what Amazon Seller Central is about, we will define what e-Commerce is, the different types, the benefits of it, and how it ties in with Commercient SYNC.
Online shopping (known as “eCommerce” or “electronic commerce”) has become a very popular option for most consumers because it is convenient. Consumers are able to go online on any electronic device, from any location, at any time and there is less worry about physically going to the store if, for example, work is ending later than usual that day and you miss the trading hours of the store.
Not only that but people or businesses are able to look at reviews and make comparisons of an item or service that they need. Think about it, people or businesses will be more inclined to buy an item or service with higher reviews as this shows quality.
The increase in eCommerce users has changed consumer behavior, and COVID has accelerated this process. The pandemic influenced users to go online as it is safer and more convenient. Other factors that influence users to buy online include comparing stores and products, reading reviews, and avoiding standing in lines.
According to statistics for 2022, eCommerce is expected to generate $5.42 trillion in sales. To break this figure down:
- 93.5% of users worldwide have bought products online.
- Chatbots are able to convince 50% of people to purchase products.
- eCommerce is growing 23% annually.
- The number 1 reason why people shop on eCommerce is that they are able to do it at any hour of the day.
But what exactly is eCommerce?
This is where products or services on the internet can be traded, sold, or bought which means Users can do their shopping or conduct their business online. eCommerce also means helping startups, small enterprises, and huge corporations sell their products in bulk and reach customers that are located in any country in the world.
For example, Amazon Seller Central is an eCommerce solution that helps businesses around the world sell products of many kinds. By becoming part of Amazon Seller Central, Commercient’s customers will have a user-friendly data integration experience and superior customer service when connecting their Amazon Seller data with their ERP. This can help eliminate any hassles that customers may find elsewhere.
When it comes to eCommerce, there are different versions such as:
- B2C – this is the most common as a service or product is sold to another consumer by a business.
- B2B – this is when a business sells a service or product to another business.
- C2B: When consumers are able to sell to other businesses, whether it is a product or service.
- C2C: This happens when consumers sell to other consumers through a marketplace to help connect consumers.
Now, you might be wondering, where do Commercient and Amazon Seller Central come in?
How Does Amazon Seller Central Integration with Commercient SYNC Work?
Commercient has made its integration app available on Amazon Seller Central to reach more potential customers. This means that your business will have a link from the front end (the eCommerce store) and the backend (your ERP) allowing you to see Inventory, Product Prices, and Orders and Customers.
Commercient SYNC updates Product Inventories and Prices from your ERP to Amazon Seller Central, which is known as phase 1. For phase 2, Commercient SYNC imports Orders and its Customers to your ERP from Amazon Seller Central.
When Commercient SYNC’s your ERP and CRM data, it will flow automatically and bi-directionally if needed. This means that your data will have fewer duplicates and more accurate information for your teams to work efficiently.
For the data integration to work, Commercient uses Selling Partner API (SP-API) for Amazon Seller Central apps. It is the next generation of API automation and transformation from Amazon Marketplace Web Service (MWS) API. SP-API has the following benefits over MWS:
- JSON-based REST API design standards
- OAuth2.0 selling partner authorization
- Test endpoint
Click this link to find out more about how the integration works.
Why Should a Business use Amazon Seller Central – ERP Integration?
If you think about it, without an integration service your business will need to handle your business data manually which can result in a higher chance of making mistakes because the information won’t be up to date and the service won’t be as streamlined. Even when your eCommerce store grows and to ensure your teams talk strategically with potential customers, more employees will be needed to manage the increase in data.
When Commercient integrates data between your Amazon Seller platform and ERP it can improve communication between your back-office and sales teams. SYNC takes data from your ERP and makes it easier to understand in your eCommerce platform.
It also allows customers from your accounting software to login into their eCommerce and place orders which will help your business reduce costs. SYNC also gives you crucial information about how your eCommerce store is doing, including stock levels, resources, and customer orders. With these features, your business can easily be streamlined to boost productivity and efficiency.
Commercient will be able to step in and eliminate any kind of extra hassles as they can organize an integration according to what your business needs. We are able to sync your data by making use of APIs and at the frequency you need, whether it is in real-time, every hour, or once a day.
The benefits of using Commercient SYNC for your Amazon Seller Central Store
- The timing of the data integration will take 6-8 weeks instead of 3-12 months to be accessible on your eCommerce platform.
- The data that Commercient SYNC brings from the ERP will be more accurate compared to data manually entered, which will increase customer satisfaction.
- By Commercient having integration experts they can design a system integration to meet your specific requirements and customize your data accordingly.
- SYNC is a pre-built app that makes it easier for customers to install and data is accessible. What else makes the integration easier is that Commercient is there to help set up the integration.
The impact of data integration on your Amazon Seller Store
Your marketing and sales team will be able to view data in real-time once the data has been integrated into your Amazon Seller store and ERP. From this, your teams will have better knowledge of customer information and make choices that are suitable according to their business needs.
When data is integrated from your Amazon Seller store and ERP, purchases can be made from the site, and businesses or customers can view what is currently available after such purchases. In addition to this, when orders have been made, customers or businesses will be notified of their delivery and be able to track their delivery.
By integrating your data with Commercient SYNC your customers will feel empowered because crucial information will be available at their fingertips when it comes to making important decisions as they will have the full picture. Commercient has data integration experts to integrate the data you need to your ERP and Amazon Seller store without the need for ETL, mapping, or coding.
Contact Commercient to find out more!