Did you know that that over 2.3 billion people use social media? Statistics show that social media users have an average of 5.54 social media accounts. So why are so many people using social media these days? For businesses with ERP systems, the answer is  simple. Social media is the most effective tool to communicate with your customers and build continued brand awareness. Here are three ways social media channels help ERP users:

Understand more about your customers

Social media networks like LinkedIn, Facebook, and Twitter allow you to commune with your customers and get immediate feedback. On Twitter, your customers can post their experiences with your products or ask you questions in real-time. This communication can help you ascertain if you need to make any changes to your products and services to better meet your customers’ needs.

One great benefit of social media networks is positive reviews can be viewed in real time. Outstanding reviews make you appear more trustworthy. This can encourage other businesses to gain interest in your solutions.

Save money in the long run

In addition to helping you understand your potential customers, social media networks can also help you cut costs. For example, Twitter lets you discover your audience’s perception of your products and then make necessary changes accordingly. Social media platforms also allow you to conduct market research at no cost and can provide you with key metrics. You can measure which products are more popular with certain customers and use this data to target your products and services to different customers. Social media networks like Facebook and LinkedIn also give you the opportunity to promote new job opportunities and hire new talent for your organization at little or no cost.

Keep your customers engaged

It is very important keep your customers and audiences engaged. Social media networks allow you to learn vital information about what your customers will find pertinent and interesting. For instance, through a company blog, you can show images, videos, or update the customer about  upcoming events and products. YouTube, which is a top social media venue for showcasing video content, lets you share informative “how-to” videos for free. You can then get your videos ranked in Google’s video search results.

Social media networks help you to understand your customers better, help save you money, and keep your customers engaged. Social media networks can also help you generate leads for your ERP products and solutions. If you would like to find out how to strengthen your experience with customers, contact  us today about SYNCing to your CRM.