We’re sure you want to save your small business money. Who doesn’t? Of course, there are many ways you can save, but we have three quick tips that will help you start saving your small business money today.
Encourage Referrals and Word-of-Mouth Marketing
To promote your brand and establish an identity, you don’t need to spend countless hours and tons of money on advertising for your small business. We’ve found that there is nothing more effective than word-of-mouth marketing. With referrals, you can avoid leveraging various and expensive types of advertising that cost you an arm and a leg, and focus on more important matters like making sure your customers are happy. Because each satisfied customer can lead dozens of new ones coming your way.
The technology research firm Gigaom Research found in 2014 that while only 39% of marketers regularly used referral marketing, 43% of those who did use it regularly acquired more than 35% of new customers with it. So, not only will you save money by encouraging word-of-mouth marketing and referrals, but you’ll also be able to acquire more customers for your small business.
At Commercient, we welcome referrals, and if you have anyone you know who would benefit from using our SYNC or IoT Pulse Apps, you can submit your lead today.
Another way you can save your small business money is by going virtual. For instance, your business may not need to fill some positions on a full-time basis, so you can hire independent contractors to reduce your company’s expenses. With independent contractors, you can reduce the costs related to computers, phones, electricity, heating and air conditioning, and all the other necessities that you may need to keep your office operating. They can work from home, or part-time at the office.
In addition, with independent contractors, you aren’t responsible for paying payroll taxes or providing benefits such as a retirement match or health insurance. Going this route can also mean you are able to work with more experienced professionals for a lower rate. According to a report from Global Workplace Analytics, employers can save over $11,000 per half-time telecommuter per year
Use Cloud-Based Software
Not only can you save your small business money encouraging referrals and leveraging a remote workforce, but you can also save by using cloud-based services and solutions. Cloud-based services can help you save capital in many areas, including power and cooling costs, server maintenance, and software licensing and upgrade expenses. Google, Microsoft, Apple, and many others offer cloud services such as email, document and spreadsheet creation, and much more.
With cloud-based solutions, instead of spending money on a set of licenses that could go unused, you can simply subscribe to software and services for a low monthly fee which can help you stretch your small business’ budget further.
All of our customers are able to subscribe to and leverage our powerful SYNC and IoT Pulse Apps, which can help their small businesses, for an affordable price on a monthly basis, allowing them to enjoy the many benefits. You can see all our affordable prices on our pricing page, and start saving today.