2 Biggest Reasons Why Your Sales Team Is Underperforming

A sales team is like the heartbeat of every company; they can help a business survive and grow, or cause a business to plummet and fail. With that said, to be successful, you need a high performing sales team – an underperforming sales team is not an option. If your salespeople are not at the high performing mark yet, here are two of the biggest reasons why they might be underperforming.

Reason # 1: They Don’t Have The Right Tools

If you’re trying to save money by using old equipment and refusing to upgrade your company software, you are directly impacting the ability of your sales team to do their job at a higher level.

Many sales teams today rely on powerful cloud-based tools like CRM (Customer Relationship Management), which include Salesforce, Zoho CRM, and Microsoft Dynamics 365. In addition, other important tools to consider for sales and marketing include our own Commercient SYNC and IoT Pulse. All of these tools help sales to get their jobs done effectively.

There is no longer a need to rely on spreadsheets and email to store and access important customer information. You can use your CRM to create customer profiles, nurture leads, set reminders to touch base with customers, auto-generate tasks based on data updates, and much more.

Your company can leverage Commercient SYNC to integrate your sales and marketing systems. This will empower your teams to view inventory in real-time, search customer records, and complete orders for a simpler and more efficient sales process.

In fact, with Commercient SYNC, you and your salespeople can also access important data like sales orders, price levels, payment records, bill to and ship to addresses, and much more, which means your salespeople will be able to do their jobs anytime and anywhere more effectively. With IoT Pulse, you can connect your ERP to the internet, and automate such tasks as marketing, email, and much more. If you’d like to learn more about SYNC and IoT Pulse, contact to us today.

Therefore, by investing in tools that will help your sales team sell more, it’s a guarantee that they will feel more confident in their jobs. And the bottom line is, that even though your salespeople may have the skills and experience to do their jobs, without the right tools they cannot deliver at peak performance. Want to see what our customers are saying about SYNC and how it helped their sales teams. Check out our customer testimonials on our homepage.

Reason #2 Lack of Support From Management

In order for your sales team to perform at their best, they need motivation, coaching and excellent training. Without proper support from management, they won’t feel motivated. One good suggestion is offering tuition reimbursement, certifications, or time off to attend conferences, training sessions, and educational courses to your sales team.

If you want your salespeople to be top performers instead of underperformers, you must provide them with adequate training, concrete feedback and coaching on the activities and behaviors that will lead to better results; moreover, by helping them to develop the skills further, you’ll be able retain your top talent.

One study by TINYpulse showed that employees with opportunities for professional development were “more than 10% more likely to stay with their current employer.” Hence, making your employees feel valued is the best way to motivate them to be the best salespeople they can be.

If you’re tired of your sales team not meeting their quotas, ask for a SYNC and IoT Pulse demo today.